Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economic, Technology and Social Sciences (Injects)
Annisa Fimadita
Universitas Prima Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Effect of Price Promotion and Quality Service On Loyalty Customers At PT. Media Antar Nusa (Nusanet) Medan Matthew Yesaya Simanjuntak; Indah Puspitasari Simanungkalit; Annisa Fimadita; Bilbao Carlos Napitupulu; Nurmaidah Ginting
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 1 (2022): May 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.859 KB) | DOI: 10.53695/injects.v3i1.653

Abstract

Study this that is descriptive quantitative. Using the Research model Quantitative approach study this. The population in the study is as many as 600 customers, which includes whole consumers at PT. Media Antar Nusa (Nusanet) Medan. The researcher also use 30 customers moment To do testing validity and reliability and 86 customers for the testing sample. Test the hypothesis can be using models regression multiple. However before analysis linear regression is obtained, moreover first the model tested assumption classic of them covers testing normality, multicollinearity, and heteroscedasticity. Research conclusion this is at a time Becomes results where is the price worth 2,670 with score significant 0.009 shows that by Partial affected significant to Loyalty Customers at PT. Media Antar Nusa (Nusanet) Medan. Promotion worth 2,172 with a score significant of 0.033 shows that Partial affected significantly to Llty Customers at PT. Media Antar Nusa (Nusanet) Medan. Quality Service worth 1.391 with a score significant of 0.168 shows that by Partial no affected to Loyalty Customers at PT. Media Antar Nusa (Nusanet) Medan. Price, Promotion, and Quality Service worth 5,548 with a level significant of 0.002 in simultaneous existence influence significant to Loyalty Customers at PT. Media Antar Nusa (Nusanet) Medan
Co-Authors Bilbao Carlos Napitupulu Indah Puspitasari Simanungkalit Matthew Yesaya Simanjuntak Nurmaidah Ginting