International Journal of Economic, Technology and Social Sciences (Injects)
Vol. 3 No. 1 (2022): May 2022

Effect of Price Promotion and Quality Service On Loyalty Customers At PT. Media Antar Nusa (Nusanet) Medan

Matthew Yesaya Simanjuntak (Universitas Prima Indonesia)
Indah Puspitasari Simanungkalit (Universitas Prima Indonesia)
Annisa Fimadita (Universitas Prima Indonesia)
Bilbao Carlos Napitupulu (Universitas Prima Indonesia)
Nurmaidah Ginting (Universitas Prima Indonesia)



Article Info

Publish Date
29 Jun 2022

Abstract

Study this that is descriptive quantitative. Using the Research model Quantitative approach study this. The population in the study is as many as 600 customers, which includes whole consumers at PT. Media Antar Nusa (Nusanet) Medan. The researcher also use 30 customers moment To do testing validity and reliability and 86 customers for the testing sample. Test the hypothesis can be using models regression multiple. However before analysis linear regression is obtained, moreover first the model tested assumption classic of them covers testing normality, multicollinearity, and heteroscedasticity. Research conclusion this is at a time Becomes results where is the price worth 2,670 with score significant 0.009 shows that by Partial affected significant to Loyalty Customers at PT. Media Antar Nusa (Nusanet) Medan. Promotion worth 2,172 with a score significant of 0.033 shows that Partial affected significantly to Llty Customers at PT. Media Antar Nusa (Nusanet) Medan. Quality Service worth 1.391 with a score significant of 0.168 shows that by Partial no affected to Loyalty Customers at PT. Media Antar Nusa (Nusanet) Medan. Price, Promotion, and Quality Service worth 5,548 with a level significant of 0.002 in simultaneous existence influence significant to Loyalty Customers at PT. Media Antar Nusa (Nusanet) Medan

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Journal Info

Abbrev

injects

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

Description

International Journal of Economic, Technology and Social Sciences (Injects), published by the Centre for Research and Development Indonesia (CERED Indonesia), North Sumatra, Indonesia, which includes articles on the scientific research field of Economics, Technology and Social sciences, consists of ...