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Journal : Jurnal Agro Estate

Analisis Pengaruh Faktor Marketing Mix Terhadap Keputusan Pembelian Minyak Goreng Kemasan Di Pasar Tradisional Sukaramai Medan Alda Kartika; Tuty Ningsih
Jurnal Agro Estate Vol 1 No 1 (2017): Juni 2017
Publisher : Institut Teknologi Sawit Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.598 KB) | DOI: 10.47199/jae.v1i1.62

Abstract

Cooking oil is a main needs for Indonesia people. The customer chooses cooking oil based on their needs, there wants andpurchaseability. One alternative that can be usedby seller is by doing marketing mix analysis which coverproducts,price, location (distribution) and promotion in marketing strategy of cooking oil product in traditional marketing. The purpose ofthis research in general is to test and analyse the influence ofproduct on the purchase decision o f cooking oil, theinfluence ofpriceson the purchase decision o f cooking oil, theinfluence o f locationon the purchase decision o f cooking oil, the influence promotion on the purchase decision o f cookingoil in Sukaramai market in Medan.And simultaneously testing and analyzing the influence of marketing mix to purchase decision o f cooking oil in Sukaramai market in Medan. The research method used is multiple linier regression analysis and processed using SPSS 21. The research resultshowed that productvariable(Xl) partially had positive value with score T count<Ttable was 1,888<1,990 with the significantvalue o,209> a(0,05) means that didn't have significant influence to the customerpurchase decision (y)price variable (X2)partially hadpositive value with value t>t table was 3,168>1,950 with significant value 0,002 <a (0,00) means had significant Influence to customerpurchasedecision (y). Place variable (X3) partially hadpositive value with value T count >Ttable was 2,471 > 1,990 with significancy value 0,015< a (0,05) means had significant influence to the customer purchase decision (y) promotion variable (X4) partially hadpositive value with value T count < T table was 0,557 <1,990 and significant value 0,565 > a(0,05) means didn't have influence to the purchase decision (y). Product variable (XI), price(X2) place (X3) and promotion (X4) together had positive value with value Fcount > F table was 65,709 > 2,47 and significant value 0,000 < a (0,05) means had significant influence to the customerpurchase decision (y).
KAJIAN BIAYA PEMUPUKAN TANAMAN MENGHASILKAN KELAPA SAWIT (Elaeis guineensis Jacq) DI DIVISI F KEBUN SEI KALAM PT. ASAM JAWA Tuty Ningsih; Dimas Akbar Ramadhan Lubis; Saroha Manurung
Jurnal Agro Estate Vol 3 No 2 (2019): Desember 2019
Publisher : Institut Teknologi Sawit Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (998.229 KB) | DOI: 10.47199/jae.v3i2.99

Abstract

Fertilization in oil palm plants plays a very important role, more than 50% of the cost of the plant is used for fertilization. The hybrid oil palm currently being developed is generally very responsive to fertilization. Fertilization is a very important factor to increase the productivity and quality of the production produced. Fertilization is useful to provide nutrients needed by plants in order to carry out physiological processes that produce good growth and production. Fertilization costs are relatively high, approximately 30% of the total production costs or 40-60% of the total maintenance costs. The costs required to carry out fertilization activities are very large so that proper fertilization planning is needed to be effective and efficient. In productive plants can be done effectively 4T fertilization techniques, namely the right type, right dose, right on target, and on time. Based on this, observations were made on the study of fertilizer costs on plantations. This research was conducted in Division F of Sei Kalam Gardens, PT. Asam Jawa, Labuhanbatu Selatan Regency, North Sumatra Province. The time for the research to begin in March 2019 until May 2019.
EFEKTIVITAS DAN EFISIENSI PEMAKAIAN DRONE FIXED WING PADA PEMETAAN KEBUN DAN SENSUS POHON KELAPA SAWIT (Elaeis guineensis Jacq) Megawati Siahaan; Sri Murti Tarigan; Tuty Ningsih; Sandy Simangunsong; Ridho Hikmawan
Jurnal Agro Estate Vol 5 No 1 (2021): Juni 2021
Publisher : Institut Teknologi Sawit Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47199/jae.v5i1.185

Abstract

Drone is an unmanned aircraft (Unmanned Aerial Vehicle), which is an electro-mechanical based system that can perform programmed missions, with the following characteristics: (i) unmanned, (ii) operating in fully or partially independent mode, (iii) ) This system is designed to be used repeatedly. The drone is equipped with a high-resolution camera that allows users to monitor a specific location from a height in real time. The use of mapping photos (Mapping Block) using drones is usually used to calculate the principal amount of oil palm trees. This research was using drone fixed wing tipe and was conducted in Tamiang Hulu District, Aceh Tamiang District Nanggroe Aceh Darussalam. This research was conducted from 25-28 August 2020. This study used a descriptive analysis method. The results of this study indicate that the time used to prepare for the use of drones is 30 minutes, for taking aerial photographs and flying time for 25 minutes, combining photos using the Agisoft Photoscane software for 45 minutes, making way points and calculating the number of trees using the Arcgis application for 5 hours, making printout data for 60 minutes, so that the total time for all work is 7 hours 40 minutes for 53.53 hectares, assuming the cost per hectare is Rp.8,583, if with a manual census the time needed is 72 hours, with average costs -average Rp. 56,374, - / ha. Conclution of this research by using drones will be more effective and efficient than manual tree census.
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI KELAPA SAWIT (Elaeis guineensis Jacq.) DI AFDELING I KEBUN BAH BIRUNG ULU PT. PERKEBUNAN NUSANTARA IV Tuty Ningsih; Abu Yazid; Sukri Fu'adh
Jurnal Agro Estate Vol 5 No 1 (2021): Juni 2021
Publisher : Institut Teknologi Sawit Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47199/jae.v5i1.203

Abstract

Tanaman kelapa sawit merupakan komoditi ekspor Indonesia. Tingginya permintaan kelapa sawit menyebabkan ekpansi budidaya kelapa sawit ke dataran tinggi. Tujuan penelitian adalah menganalisis faktor-faktor yang mempengaruhi produksi kelapa sawit. Penelitian dilakukan di kebun Bah Birong Ulu PT. Perkebunan Nusantara IV dengan metode penelitian menggunakan regresi linier berganda dan data diolah menggunakan SPSS 20. Data yang digunakan dalam penelitian merupakan data time series (2014-2018) dengan variabel pengamatan yaitu produksi kelapa sawit, pupuk, umur tanaman, jumlah tenaga kerja dan menggunaan herbisida. Hasil penelitian menunjukkan bahwa (1) Secara serampak faktor pupuk, umur tanaman, tenaga kerja dan herbisida berpengaruh nyata terhadap produksi kelapa sawit dengan nilai f-hitung (310,535) > t-tabel (3,38) dengan nilai signifikansi 0,00 < α (0,05). (2)Secara parsial diperoleh bahwa (a) Faktor pupuk tidak berpengaruh nyata terhadap produksi kelapa sawit dengan nilai t-hitung (-2,418) < t-tabel (2,012) dengan nilai signifikansi 0,016 < α (0,05). (b) Faktor umur tanaman berpengaruh nyata terhadap produksi kelapa sawit dengan nilai t-hitung (8,843) > t-tabel (2,012) dengan nilai signifikansi 0,00 < α (0,05). (c) Faktor tenaga kerja berpengaruh nyata terhadap produksi kelapa sawit dengan nilai t-hitung (28,261) > t-tabel (2,012) dengan nilai signifikansi 0,00 < α (0,05). (d) Faktor herbisida tidak berpengaruh nyata terhadap produksi kelapa sawit dengan nilai t-hitung (1,592) < t-tabel (2,012) dengan nilai signifikansi 0,113 > α (0,05).
KAJIAN SISTEM PANEN TERHADAP POTENSI CPO (CRUDE PALM OIL) DI AFDELING I KEBUN TANAH RAJA PT. BAKRIE SUMATERA PLANTATION, Tbk. Tuty Ningsih; Hari Gunawan; Jhon F Parhorasan
Jurnal Agro Estate Vol 5 No 2 (2021): Desember 2021
Publisher : Institut Teknologi Sawit Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47199/jae.v5i2.217

Abstract

Harvest is one of determining factors to produce quality Fresh Fruit Bunches (FFB). Quality FFB is determining factors for Free Fatty Acids (FFA) and yield of the resulting oil. To produce good CPO potential, synergy is needed between the plantation part and the palm oil mill part. The research method used a descriptive method, namely to explain the harvest system and its relation to the quality of oil palm fruit. Observation data in the form of a harvest system consisting of Harvest Density Number (AKP) and random system used, Analysis of palm oil potential in the form FFB Analysis and CPO Yield. The Results showed that the harvesting system in division 1 Tanah Raja PT BSP used fixed sleigh and the potency test of palm oil showed that the CPO yield was 21.22% and FFA was 2,42%.
EFEKTIFITAS PENGGUNAAN FRUIT TRAP BERBAHAN NANAS DAN BERBAGAI WARNA LAMPU SEBAGAI PERANGKAP KUMBANG TANDUK (Oryctes rhinoceros) PADA TBM KELAPA SAWIT (Elaeis guineensis Jacq.) Ridho Hidayatullah Margolang; Hikmah Sejati; Tuty Ningsih; Sulthon Parinduri
Jurnal Agro Estate Vol 6 No 1 (2022): Edisi Juni
Publisher : Institut Teknologi Sawit Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47199/jae.v6i1.237

Abstract

Oil palm plantations are often damaged by pests, especially the horn beetle (Oryctes rhinoceros) The damage caused can potentially suffer losses, either directly or indirectly. This study aims to determine the effectiveness and intensity of the horn beetle catch obtained by combining fruit traps with various colors of lights in the Immature Plants (TBM) area, the lights used are 18 watt emergency lights. This study used a non- factorial Randomized Block Design (RAK) research method with five levels of treatment, namely: P0 (white light + pineapple), P1 (yellow light + pineapple), P2 (blue light + pineapple), P3 (green light + pineapple). . light + pineapple). light + pineapple). , P4 (red light + pineapple) with four replications to obtain 20 treatment samples. The parameter observed was the number of beetles (O. rhinoceros) trapped. The results of this study showed that P1 was significantly different from treatment P2, P3 and P4 but not significantly different from treatment P0, in general, treatment P1 was the most effective treatment with the acquisition of horn beetles trapped as many as 146 tails. This is because yellow light has a color spectrum length of 560-590 nm which best corresponds to the wavelength of the color spectrum that is acceptable to insects, which is 300-650 nm. In addition, yellow light is more unified and gives a more dominant light reflection in the dark.