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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Industri Kreatif dan Kewirausahaan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Scientia Regendi Holistik Manajemen Jurnal Manajemen International Journal of Entrepreneurship, Business, and Creative Economy Community Service Seminar and Community Engagement (COSECANT)
Krishna Kusumahadi
Telkom University
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura

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The Influence of Endorsement on Social Media Instagram on Purchase Interest for Product Lip Cream MakeOver Trisya Afrilya Suryadi; Krishna Kusumahadi
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 3: July - September 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i3.20529

Abstract

This research aims to determine the decision in purchasing makeover products in which there are ten dimensions consisting of Selebgram, Adolescent Consumptive behavior, Can be trusted, Attractiveness, Skill, Selection of products and brands, Channel Selection, Consumers have different choices, Total purchases, and Payment Method. MakeOver, too, can find the effect of endorsement through Instagram social media on lip cream makeover products. The method used in this study uses quantitative methods with this type of research using descriptive and casual methods. Based on the research strategy used using a questionnaire. The technique used in this study used Impossible Sampling with purposive sampling using a questionnaire with 554 respondents who bought makeover products. Data analysis was carried out in this study using Multiple Linear Regression using SPSS software. Based on the results of the descriptive analysis, the endorsement variable and purchase decision are in a good category. The results of the hypothesis show that celebrity variables, Adolescent Consumptive behavior, Can be trusted, attractiveness, and Skill have a positive and significant relationship to purchase satisfaction either partially or simultaneously. This research is expected to provide benefits and broad insights to other researchers and makeover products regarding the endorsement of satisfaction in purchasing lip cream makeover products. As well as engagement, There is a relationship between endorsement and purchase intention. It is recommended that cosmetic/beauty product makeover companies pay more attention to consumers when buying their products, as this will trigger the success of a product and increase the company's success rate.
The Effect Of Brand Image And Electronic Word Of Mouth In Social Media Instagram Toward On Purchasing Decision Of Xiaomi Smartphone Dias Wahyu Ramdani; Krishna Kusumahadi
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 3: July - September 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i3.20719

Abstract

This study aims to seeing how big the relationship and the role that occurs between the brand image and electronic word of mouth in social media instagram toward on purchasing decisions of Xiaomi Smartphone. In this study used descriptive and causal research methods.The research method used in this study is a quantitative method. , there are two main variables that are the focus of this research. The brand image and electronic word of mouth variables are independent variables, hereinafter referred to as the independent variable (X), which is a type of variable that explains or influences other variables. Meanwhile, the purchase decision variable is the dependent variable or dependent variable (Y), which is a type of variable that is explained or influenced by the independent variable. The results of hypothesis testing can be concluded that brand image has a positive effect on the purchase decision variable and based on descriptive analysis, the average brand image variable is 83.88% so that it can be said to be in the "Good" category. The average brand image variable is 77.74% so that it can be said to be in the "Good" category. For the purchasing decision variable based on descriptive analysis, the average brand image variable is 78.56%, so it can be said to be in the "Good" category. 
Co-Authors Andrieta Shintia Dewi Chaerina Dewi Islami Deannes Isynuwardhana Dias Wahyu Ramdani Dillak, Vaya Juliana Dini Wahjoe Hapsari Donni Junipriansa Dudi Pratomo Fanni Husnul Hanifa Ganjar M Disastra Ganjar M Disastra Hanifa, Fanni Kurnia Kurnia KURNIA KURNIA, KURNIA Muhammad Muslih Muhammad Muslih Ratri Wahyuningtyas Sri Rahayu Trisya Afrilya Suryadi Vaya Juliana Dillak Widya Sastika