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All Journal Society: Jurnal Pengabdian Masyarakat Hikmayo: Jurnal Pengabdian Masyarakat
Prihartanto Eko Wibowo
Akademi Manajemen Administrasi Yogyakarta
Religion Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENINGKATAN KESADARAN MEREK DAN CITRA MEREK UNTUK PRODUK RUMAHAN DALAM RANGKA PENINGKATAN DAYA SAING DI UMKM WILAYAH KOTA YOGYAKARTA Susatyo Herlambang; Herman Wahyu dwi Maelana; Prihartanto Eko Wibowo; Janna Prafika
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol 1 No 2 (2022): HIKMAYO: Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v1i2.63

Abstract

Pandemi Covid-19 menyebabkan perekonomian mengalaami penurunan, namun saat ini pergerakan perekonomian mulai begerak. Pelaku Usaha Mikro Kecil Dan Menengah (UMKM) yang memuat produk rumahan di wilayah Kota Yogyakarta mengikuti perkembangan situasi dan kondisi. Sebagian besar pelaku UMKM belum sadar dan memahami pentingnya merek untuk produ yang dibuat. Program pengabdian masyarakat, bertujuan untuk memberikan pemahaman dan kesadaran pentingnya merek untuk produk rumahan dalam rangka peningkatan daya saing di UMKM wilayah Kota Yogyakarta, diharapkan memberikan masukan dan tambahan pengetahuan di bidang manajemen pemasaran khususnya kesadaran merek dan brand image untuk UMKM di wilayah Daerah Istimewa Yogyakarta. Kegiatan dilaksanakan pada hari Minggu, tanggal 22 Mei 2022, bertempat di Masjid Shirotul Jannah Papringan, Kelurahan Caturtunggal, Kecamatan Depok, Kabupaten Sleman, Daerah Istimewa Yogyakarta. Hasil dari kegiatan pelatihan ini diharapkan peserta dapat memahami pentingnya merek untuk produk dan dapat menciptakan merek untuk meningkatkan daya saing.
Pelatihan Digital Marketing untuk Meningkatkan Produktifitas Warga Padukuhan Trukan Sriharjo Imogiri Bantul Yogyakarta Hidayatullah Hidayatullah; Daru Putri Kusumaningtyas; Eka Yulianta; Yudi Siyamto; Prihartanto Eko Wibowo
Society : Jurnal Pengabdian Masyarakat Vol 2, No 4 (2023): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v2i4.319

Abstract

In this community service discuss about marketing digital to increase productivity in society. So far, the world of marketing has only been known conventionally, with developments in the world of technology today, it is time for products to be marketed in a professional manner.digital or online. LPPM Yogyakarta Administrative Management Academy in collaboration with the Imogiri Bantul Yogyakarta sub-district government carried out community service centered in the Trukan Sriharjo Imogiri Bantul hamlet, Yogyakarta. The purpose of this community service is to provide digital marketing training to business actors in the community. From this program it was concluded that the Trukan Sriharjo Imogiri Bantul Yogyakarta community had practiced it digital marketing although there are still some players who market their business products conventionally in nearby markets. With this program, it adds to the knowledge of the community in the worlddigital marketng even though it is still simple in nature through the application whatapp. Obstacles in this community service program are the lack of socialization and limited facilities and infrastructure when this training is carried out.
Co-Authors Daru Putri Kusumaningtyas Eka Yulianta Herlambang, Susatyo Herman Wahyu dwi Maelana Janna Prafika Yudi Siyamto