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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat
Shandy Aditya, Shandy
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Journal : Jurnal Pemberdayaan Masyarakat Madani (JPMM)

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Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit Purwana, Dedi; Rahmi, R; Aditya, Shandy
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 1 No 1 (2017): Jurnal Pemberdayaan Masyarakat Madani (JPMM)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.436 KB) | DOI: 10.21009/JPMM.001.1.01

Abstract

The aim of this study is to improve knowledge and skill about digital marketing, especially social media, for Small and Medium-sized Enterprises (SMEs) business maker to enhance their sales and profit. Attended by 13 women SMEs participants, the method used in this activity is; first, explanation using power point slides and LCD projector; second, experience sharing and discussion; and last, direct practice of creating social media (Facebook and Instagram) account and how to make it attractive for buyers (the pictures, the wording, the story, etc). Held on May 7, 2017, the community service is funded by DIPA BLU Faculty of Economics, Universitas Negeri Jakarta. The result shows that only few who actively use social media as their promotion tools and they have not separated their online shop account with their personal account, several others use it occasionally, and the rest participants have never used social media marketing for being lack of technological skill. All participants show great interest to use social media marketing continuously. KATA KUNCI: digital marketing, UMKM, social media
Penyuluhan Kewirausahaan Bagi Anggota Kelompok Karang Taruna Di Kelurahan Malaka Sari, Duren Sawit Rahmi, Rahmi; Purwana, Dedi; Aditya, Shandy
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 3 No 1 (2019): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ Indexed)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (689.452 KB) | DOI: 10.21009/JPMM.003.1.11

Abstract

Getting a job has been more difficult nowadays due to the scarcity of job opportunities. The number of available manpower is much higher than the job vacancies. The incompatibility of expertise and difficulties to meet company’s requirement with suitable job seeker also increase the unemployment rate. This program is performed to stimulate young people to think creative innovative and eventually encourage them to start their own business as solution to the problem. The method used is explanation, experiences sharing, question and answer, discussion, and business plan presentation. Based on these activities, not only participants’ knowledge about entrepreneurship increases, but also their ability to create a product or business systematically is trained. Furthermore, capital issue is solved by providing alternatives of business form such as dropshipper, franchising, or joint venture. Last but not least, a message group is formed as a media to discuss, consult, and encourage each other to start a business or participate in business plan competition.
Co-Authors Agung Wahyu Handaru ATI SUMIATI, ATI Dalimunthe, Sholatia Febrilia, Ika I Gusti Ketut Agung Ulupui Maharani, Diva Mufidah, Chusnanik Purwana E.S., Dedi R Rahmi, R Rahmi Rahmi Ratna Anggraini Rida Prihatni Suherdi Syalsabila, Anis Tuty Sariwulan, Tuty Wahono, Puji