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All Journal Jurnal Pelayanan Hubungan Masyarakat Journal of Management and Innovation Entrepreneurship (JMIE)
Dewi Puspa Arum
Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Implementasi Program Bakti Inovasi Mengenai Re-Branding Dan Digital Marketing Pada UMKM Kelurahan Bendo Zainal Abidin Achmad; Nurul Widji Triana; Dewi Puspa Arum; Zalfa Nurrahmah Agustina; Jelita Arinal Haq
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 3 (2023): September : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i3.1004

Abstract

The use of digital technology which is still low and the lack of knowledge in utilizing branding efforts as an effort to introduce products to consumers are still obstacles faced by UMKM Berkah Soybean Crackers. UMKM Kerupuk Soybean Berkah only focuses on product trading but still has not implemented good product branding. UMKM business actors have not fully implemented digital marketing by utilizing social media so that they do not support the expansion and market reach of the products they produce. LPPM lecturers and KKN students collaborated in the Community Service Innovation Program which was carried out by holding training and socialization activities related to product branding strategies and the use of digital marketing in supporting business stability and reaching a wider market. The implementation method is carried out offline which is offered by business actors and some of their workers. The results of the community service activities obtained by UMKM business participants are satisfied with the material presented and increasing awareness of the importance of using product branding as the spearhead of the products produced as well as training in making logos as a product branding effort by practicing directly has increased the ability to make attractive product branding in accordance with the wishes so as to create consumer loyalty to the products produced
STRATEGI KOMUNIKASI EFEKTIF DALAM BISNIS PENERAPAN KALIMAT YANG TIDAK AMBIGU UNTUK MENGHINDARI GAGAL PAHAM Kezia Youan Vebrina; Lintang Kinasih; Khoilila Muddalifa; Luh Putu Restiana Wulandari; Moh Harun Al Rosid; Dewi Puspa Arum
Journal of Management and Innovation Entrepreneurship Vol. 1 No. 3 (2024): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i3.609

Abstract

Bahasa merupakan alat komunikasi yang penting dalam kehidupan sehari-hari, ilmu pengetahuan, pendidikan, bahkan di dalam lingkup pekerjaan. Namun, semenjak munculnya arus globalisasi perkembangan penggunaan bahasa telah bergeser dan masyarakat seperti melupakan kodrat dari bahasa itu sendiri dan menggantinya dengan bahasa gaul, yang kadang-kadang tidak tepat dan dapat menyebabkan kesalahpahaman. Penggunaan bahasa gaul dalam konteks pekerjaan juga dapat menghambat kinerja serta bahkan bisa memutus relasi antar kolega atau rekan sekerja. Di dalam lingkup berbisnis penggunaan bahasa yang ambigu juga dapat mengganggu hubungan profesionalitas dan mengurangi efektivitas komunikasi. Komunikasi bisnis yang efektif sangatlah penting untuk mencapai tujuan, membangun hubungan dengan pelanggan, dan meningkatkan kolaborasi tim. Tantangan dalam komunikasi bisnis meliputi komunikasi lintas budaya dan kesalahan teknis dalam komunikasi daring. Oleh karena itu, diperlukan kesadaran akan keberagaman budaya dan penyelesaian cepat dalam menghadapi masalah teknis untuk menjaga efektivitas komunikasi.
Co-Authors Jelita Arinal Haq Kezia Youan Vebrina Khoilila Muddalifa Lintang Kinasih Luh Putu Restiana Wulandari Moh Harun Al Rosid Trianna, Nurul Widji Zainal Abidin Achmad Zalfa Nurrahmah Agustina