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All Journal Jurnal Farmasi Udayana Media Farmasi Jurnal Ilmiah Bisnis dan Ekonomi Asia PHARMACY: Jurnal Farmasi Indonesia (Pharmaceutical Journal of Indonesia) Journal Pharmactive Acta Holistica Pharmaciana
Listiani, Putu Ayu Ratih
Program Studi Diploma Farmasi, Institut Teknologi Dan Kesehatan Bintang Persada
Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Health Professions Immunology & microbiology Materials Science & Nanotechnology Medicine & Pharmacology Public Health Other

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Journal : Jurnal Ilmiah Bisnis dan Ekonomi Asia

 1 
PENGARUH ATRIBUT PRODUK BALI STUTI TERHADAP KEPUASAN KONSUMEN DI KOTA DENPASAR BALI Gusti Ayu Oviani; Putu Ayu Ratih Listiani
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 15 No 1 (2021): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1342.881 KB) | DOI: 10.32815/jibeka.v15i1.331

Abstract

The potential market increase leads to an increase in the cosmetics industry. The back to nature trend, the availability of raw materials and the support of the tourism industry, especially in Bali, opens up opportunities for the development of natural-based cosmetics, one of which is Bali Stuti from PT. Karya Pak Oles Tokcer. The purpose of this study is to analyze the product’s attribute (quality; brand; design and packaging) that affect customer satisfaction of Bali Stuti. This research is an analytical study using a questionnaire instrument with a 4-point Likert scale with favorable and unfavorable statements and filled in by respondents that meet the inclusion criteria. Sampling techniques with incidental sampling. The questionnaire was tested for validity and reliability and then analyzed using multiple linear regression. The results of the study found that the product’s attributes affect customer satisfaction. Design and packaging factors partially have a positive and significant impact on customer satisfaction, so there is a need for development and innovation in design and packaging to increase customer satisfaction.
Co-Authors Cahyani Ni Gusti Ayu Dwi Dyah Ratna Ayu Puspita Sari I G.N.A. Dewantara I Gusti Ngurah Jemmy Anton Prasetia I Putu Bayu Martena Indraswari, Putu Ika Indah Oviani, Gusti Ayu Sari Ni Made Yunita