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All Journal Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Yolanda Pinky Rori
Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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TINGKAT KEPUASAN KONSUMEN K2B CAFE DI KOTA MANADO (Consumer Satisfaction Level K2B Cafe in Manado City) Maria Kristina Purba; Yolanda Pinky Rori; Oktavianus Porajouw
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i2.29946

Abstract

            This study aims to measure the level of K2B Cafe consumer satisfaction inManado City in terms of product, price, place, promotion, and service aspects. This research was conducted from January to May 2020. This study used primary and secondary data with accidental sampling techniques and 30 respondents withLikert Scale as the measurement instrument. The results showed that the level of K2B Cafe consumer satisfaction in Manado City was 78.11% with satisfied interpretation. Specifically, the level of customer satisfaction K2B Cafe for the very satisfied category is the variable price of 85,11% and promotion of 84.33%. For the satisfied category, product variable is 79.77%, place is 74.16%, and service is 74.33%.Keywords: Consumer Satisfaction Level, K2B Cafe, Manado City
ANALISIS NILAI TAMBAH PENGOLAHAN NIRA AREN DI DESA POOPO KECAMATAN PASSI TIMUR KABUPATEN BOLAANG MONGONDOW (Added Value Analysis of Palm Sap Processing in Poopo Vilage East Passi Sub District Bolaang Mongondow Regency) Meichers M. Moonik; Sherly G. Jocom; Yolanda Pinky Rori
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 4 No. 1 (2022): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v4i1.41247

Abstract

The objective of this research is to analyze added value analysis of palm sap processing in Poopo Vilage East Passi Sub District Bolaang Mongondow Regency. The data used in this study are primary data and secondary data and then analyzed descriptively.The results showed that the added value in processing palm sap into palm sugar was Rp.39,875, while for processing captikus the added value was Rp.9.964. The added value ratio obtained in palm sugar processing is 59%, while the added value ratio obtained in captikus processing is 28%. In this study, although the added value of captikus processing is moderate, the people of Poopo village prefer to develop a captikus processing business compared to palm sugar processing. Due to the long process and in the future it will be very profitable for farmers, so farmers prefer to process captikus compared to processing palm sugar.
ANALISIS PENDAPATAN USAHA PENGOLAHAN NIRA AREN DI KECAMATAN SONDER KABUPATEN MINAHASA (Farmer Income Analysis of Palm Sap Processing Business in Sonder Subdistrict Minahasa Regency) Andre Finsensius Montolalu; Nordy F. L. Waney; Yolanda Pinky Rori
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 4 No. 1 (2022): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v4i1.41248

Abstract

The objective of this research is to analyze the business income of palm sap  processing into palm sugar and captikus (captikus is the local name for alcoholic beverages from palm sap). The research was carried out in four villages, namely Rambunan, Sawangan, Tincep and Timbukar villages, Sonder sub-district, Minahasa Regency. The data used is data for March-May 2021. The data were analyzed descriptively using mathematical calculations and only calculated the costs incurred in cash/direct.The research result showed that the ten captikus-making business units have 62 palm trees (Arenga pinnata, Merr) with a production of 420 liters of sap per tap and produce 195 liters of captikus. Ten business units producing palm sugar have 44 palm trees with sap production of 640 liters per tap and produce 160 kg of palm sugar. The price of captikus (alcohol content ± 40%) at the processing level is Rp. 37,500/liter, while the price of palm sugar is Rp. 22,000/kg. The revenue from the whole palm sugar maker business is Rp. 3.380.000,-/production and receipts off all captikus makers of Rp.7.312.500,-/production of the whole bussiness of palm sugar maker is Rp. 569,524. While the expenditure of the entire business of making captikus is Rp.293,302. The total income of palm sugar makers is Rp. 2,810,476,- per prdouction. The average income per business unit processing palm sap into palm sugar is Rp. 281,047,- per one- time production process, while the average income per besiness unit processing palm sap into captikus is Rp. 701,919,- per one time production process. The production of Captikus is carried out on average sixteen times a month, while the production of palm sugar is carried out on average twelve times a month.  Processing palm sap into captikus provides greater income than processing palm sap into palm sugar.
Co-Authors Andre Finsensius Montolalu Maria Kristina Purba Meichers M. Moonik Nordy Fritsgerald Lucky Waney Oktavianus Porajouw Sherly G. Jocom