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All Journal Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Bisnisman : Riset Bisnis dan Manajemen West Science Journal Economic and Entrepreneurship
Dama Yuninata
Universitas Sebelas Maret
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisa Pembangunan Akomodasi Penginapan Terhadap Pariwisata Berkelanjutan Desa Dieng Kulon Dama Yuninata
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.53450

Abstract

Perkembangan dekade terakhir pariwisata Indonesia memiliki perkembangan yang baik, ditunjukkan dengan pembangunan akomodasi penginapan yang meningkat di wilayah destinasi pariwisata. Konsep pariwisata berkelanjutan menjadi guidline dalam setiap pembangunan di sektor pariwisata. Pengembangan dan pembangunan fasilitas di Dieng Kulon dibangun oleh pemerintah dan swasta untuk menunjang pariwisata. Banyaknya pembangunan homestay/penginapan maka memberikan dampak pariwisata Dieng. Tujuan penelitian ini menjelaskan apa dampak pengembangan dan pembangunan homestay terhadap pengelolaan pariwisata berkelanjutan Desa Dieng Kulon. Metode penelitian ini bersifat kualitatif dan studi deskriptif. Dari pembahasan hasil penelitian mengenai dampak pembangunan homestay terhadap pariwisata berkelanjutan Desa Dieng Kulon memperlihatkan, tiga aspek pariwisata berkelanjutan yaitu ekonomi, sosial dan lingkungan tidak terpenuhi.
Strategi Penetrasi Pasar Global: Eksplorasi Bibliometrik tentang Pemasaran Internasional, Mode Masuk Pasar, dan Strategi Ekspor Eva Yuniarti Utami; Ana Shohibul Manshur Al Ahmad; Rohmawan Adi Pratama; Dama Yuninata; Lastika Ary Prihandoko
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.155

Abstract

The global business landscape is characterized by rapid change and increasing complexity. In this dynamic environment, understanding firms' strategies to penetrate international markets is crucial. This study conducts a comprehensive bibliometric analysis to uncover the intellectual landscape of global market penetration strategies in international marketing, market-entry, and export strategies. Through careful examination of influential authors, essential works, research clusters, and emerging trends, this study offers valuable insights into the state of the field. Leading authors such as Ravi Ramamurti, Mike W. Peng, and Jean-François Hennart have significantly shaped our understanding of emerging market multinationals and internationalization strategies. Their seminal works have challenged conventional paradigms and encouraged innovative thinking. Identifying research clusters underscores the multifaceted nature of global market penetration, covering market entry modes, internationalization theory, and emerging market dynamics. Emerging digitalization, e-commerce, and sustainability trends highlight the ever-evolving international marketing landscape. The implications of this analysis extend to researchers, educators, policymakers, and practitioners, providing valuable guidance for future research, curriculum development, policy formulation, and strategic decision-making in the global arena.
Implementation of Balanced Scorecard in Corporate Strategic Management Eva Yuniarti Utami; Rosita Mei Damayanti; Diah Pramesti; Dama Yuninata; Rohmawan Adi Pratama
West Science Journal Economic and Entrepreneurship Vol. 1 No. 02 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i02.266

Abstract

This study looks into how the Balanced Scorecard (BSC) was implemented in a West Javan manufacturing company and how it affected strategic management and organizational performance. A mixed-methods approach was used, integrating quantitative data obtained from surveys and performance measures with qualitative data from in-depth interviews and document analysis. The qualitative results draw attention to the intricate implementation process, which includes communication tactics, strategic goal-setting, and ongoing modification. Difficulties were noted, including resistance to change and worries about an increase in workload. Positive employee attitudes, greater alignment with company goals, and advancements in financial and operational measures are all indicated by the quantitative outcomes. The study offers insightful information to companies thinking about implementing BSC, highlighting the significance of open communication, staff involvement, and ongoing adaption for success.
Co-Authors Ana Shohibul Manshur Al Ahmad Diah Pramesti Eva Yuniarti Utami Prihandoko, Lastika Ary Rohmawan Adi Pratama Rosita Mei Damayanti