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All Journal MANAJEMEN DEWANTARA Jurnal Bisnisman : Riset Bisnis dan Manajemen West Science Journal Economic and Entrepreneurship
Rohmawan Adi Pratama
Universitas Sebelas Maret
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Penetrasi Pasar Global: Eksplorasi Bibliometrik tentang Pemasaran Internasional, Mode Masuk Pasar, dan Strategi Ekspor Eva Yuniarti Utami; Ana Shohibul Manshur Al Ahmad; Rohmawan Adi Pratama; Dama Yuninata; Lastika Ary Prihandoko
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.155

Abstract

The global business landscape is characterized by rapid change and increasing complexity. In this dynamic environment, understanding firms' strategies to penetrate international markets is crucial. This study conducts a comprehensive bibliometric analysis to uncover the intellectual landscape of global market penetration strategies in international marketing, market-entry, and export strategies. Through careful examination of influential authors, essential works, research clusters, and emerging trends, this study offers valuable insights into the state of the field. Leading authors such as Ravi Ramamurti, Mike W. Peng, and Jean-François Hennart have significantly shaped our understanding of emerging market multinationals and internationalization strategies. Their seminal works have challenged conventional paradigms and encouraged innovative thinking. Identifying research clusters underscores the multifaceted nature of global market penetration, covering market entry modes, internationalization theory, and emerging market dynamics. Emerging digitalization, e-commerce, and sustainability trends highlight the ever-evolving international marketing landscape. The implications of this analysis extend to researchers, educators, policymakers, and practitioners, providing valuable guidance for future research, curriculum development, policy formulation, and strategic decision-making in the global arena.
Implementation of Balanced Scorecard in Corporate Strategic Management Eva Yuniarti Utami; Rosita Mei Damayanti; Diah Pramesti; Dama Yuninata; Rohmawan Adi Pratama
West Science Journal Economic and Entrepreneurship Vol. 1 No. 02 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i02.266

Abstract

This study looks into how the Balanced Scorecard (BSC) was implemented in a West Javan manufacturing company and how it affected strategic management and organizational performance. A mixed-methods approach was used, integrating quantitative data obtained from surveys and performance measures with qualitative data from in-depth interviews and document analysis. The qualitative results draw attention to the intricate implementation process, which includes communication tactics, strategic goal-setting, and ongoing modification. Difficulties were noted, including resistance to change and worries about an increase in workload. Positive employee attitudes, greater alignment with company goals, and advancements in financial and operational measures are all indicated by the quantitative outcomes. The study offers insightful information to companies thinking about implementing BSC, highlighting the significance of open communication, staff involvement, and ongoing adaption for success.
PENGEMBANGAN GREEN INNOVATION PLATFORM SDGs PADA PELAKU UMKM DI INDONESIA Rohmawan Adi Pratama
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.15203

Abstract

Sustainable Development Goals (SDGs) apply universally so that all countries in the world take part in supporting the goals of the SDGs, including Indonesia. SDGs are designed by involving all development starting from the government, Civil Society Organizations, private sector, youth, and so on, behind in taking the role is SMEs in Indonesia. SMEs are the most significant part of the economy in Indonesia. Many SMEs who don’t understand how to continue to grow and expand their business. Especially in the industrial era 4.0, where use of technology is an absolute must for SMEs to develop. Good and correct marketing and financial management also things that need to be implemented in order to maximize the profits obtained. Objects in this study are SMEs actors in Indonesia, with a total sample of 163 respondents. This research is an empirical interpretive designed with a quantitative approach. In the process of testing the hypothesis, used PLS-SEM. Results show that the variables of green marketing orientation, government regulation, and human resource management have a significant positive on the green innovation platform SDGs for SMEs in Indonesia. Government regulation mediates green marketing orientation, digital technology, and human resource management on the green innovation platform SDGs for SMEs in Indonesia. This research is expected to be a foothold for all policy makers on the importance of understanding green innovation as a matching indicator to increase equitable economic growth through green innovation that can encourage SDGs in SMEs, especially programs to overcome environmental damage.
Co-Authors Ana Shohibul Manshur Al Ahmad Dama Yuninata Diah Pramesti Eva Yuniarti Utami Prihandoko, Lastika Ary Rosita Mei Damayanti