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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Multi Discipline Science (IJ-MDS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Tito Pandu Raharjo
Universitas Telkom, Bandung
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences

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THE IMPACT OF CULTURAL TOURISM PRODUCT COMMODIFICATION ON TOURIST VISITATION AFTER THE COVID 19 PANDEMIC IN THE CITY OF BANDUNG Dendi Gusnadi; Eva Mardiyana; Tito Pandu Raharjo
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 3 (2023): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i3.2153

Abstract

The Covid-19 pandemic has had a significant impact on the tourism industry, including in the city of Bandung, West Java, Indonesia. The city of Bandung, which is famous for its cultural wealth and natural beauty, has previously become a popular cultural tourism destination for local and foreign tourists. However, after the pandemic, the number of tourist visits has decreased significantly. This study aims to analyze the effect of the commodification of cultural tourism products on the number of tourist visits to the city of Bandung after the Covid-19 pandemic. Commodification refers to the process of converting culture and cultural tourism products into commodities that are traded for economic purposes. This research will focus on how changing culture into a commodity impacts the tourist experience and how it affects the number of tourist visits to Bandung. This research method will use a qualitative approach with in-depth interviews and observations of tourism industry players, local communities, and tourists visiting the city of Bandung after the pandemic. These data will be analyzed thematically to identify changes in cultural tourism products, tourist perceptions of cultural commodification, and their impact on the number of tourist visits. The results of this study are expected to provide a deeper understanding of how the commodification of cultural tourism products affects the number of tourist visits to the city of Bandung after the Covid-19 pandemic. The implications of this research can be used by tourism stakeholders and local governments in formulating sustainable strategies to return the number of tourist visits to a more optimal level. It is hoped that the results of this research can also provide guidance in maintaining cultural sustainability and maintaining the authenticity of the tourist experience in the city of Bandung. It is important to ensure that tourism in Bandung can serve as a vehicle to support local economic growth while preserving valuable cultural heritage for the local community and visiting tourists.
Effectiveness of Restaurant Waiter Communication at Resinda Hotel Karawang Dara Siska Aulia; Tito Pandu Raharjo; Siti Zakiah
International Journal of Multi Discipline Science (IJ-MDS) Vol 6, No 2 (2023): Volume 6 Number 2 August 2023
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/ij-mds.v6i2.4640

Abstract

Good service can be seen from the effective communication that exists between service providers and guests. A waiter becomes a very important factor in the process of communication and service. One area that is the centre of service is in the area of The Oryza Restaurant. However, it was found that there was a communication gap that led to miscommunication and erroneous information capture. Often communication gaps arise when waiters deal with foreign tourists. One of the factors causing this gap is the language skills of the waiter. This study aimed to analyze the communication gap to measure the effectiveness of service communication at The Oryza Restaurant and the quality of a waiter as a communicator. This study used a descriptive qualitative method with data collection through interviews and observation as well as document study support. Data processing was carried out using coding techniques and data triangulation from interviews and observations. The results of the study showed that there is a gap in communication due to the language factor which causes the ineffectiveness of two indicators in effective communication, namely Content and Clarity. Then it was also found that the waiter as a communicator is capable of ethos and attitude in serving guests. With this research, it is hoped that there will be a periodic evaluation and control process for each service worker to get quality waiters who are qualified to serve and comply with company service standards.
Studi Komparasi Pengalaman Menginap Tamu pada Hotel Kabin Area Perkotaan dan Kawasan Wisata Kota Bandung Rahma Rosdiana; Ersy Ervina; Tito Pandu Raharjo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.929

Abstract

Cabin and low budget hotels are in great demand today, both in urban areas and in tourist areas. Although much in demand, until now there has been no research that measures how the experience of staying in urban areas and tourist areas compares. This study aims to analyze the guest's stay experience at the cabin hotel by comparing the two objects so that it can be used as an evaluation for the cabin hotel management to further improve service quality in providing a good stay experience. The approach used in this study is descriptive quantitative with cross-tabulation data analysis (Crosstab) assisted by SPSS version 25.0 software. By measuring the stay experience based on customer experience indicators consisting of sensor experience, emotional experience, and social experience. In cabin hotels, the results of research felt by tourists show that the experience of staying at cabin hotels in urban areas is more dominant in the sensor experience indicator, while in tourist area cabin hotels it is more dominant in the emotional experience indicator. For future researchers, the researcher suggests adding other variables and taking samples with a wider scope to maximize the quality of services provided for a better and memorable stay experience. And provide training to staff in terms of superior service such as improving interpersonal skills and being responsive to guest needs.
Co-Authors Dara Siska Aulia Dendi Gusnadi Ersy Ervina Eva Mardiyana Rahma Rosdiana Siti Zakiah