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All Journal Tourism & Hospitality Essentials Journal MEDIA BINA ILMIAH Jurnal Inovasi Penelitian Akrab Juara : Jurnal Ilmu-ilmu Sosial
Eva Mardiyana
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Education Medicine & Pharmacology Social Sciences

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Tourism and Hospitality Essentials (THE) Journal, Vol.II, No.2, 2012 - 315 PENGARUH SHOPPING DESTINATION STRATEGY TERHADAP KEPUTUSAN BERKUNJUNG DI WISATA BELANJA MALL (Studi Banding pada Pengunjung Wisata Belanja Mall Kota Bandung yang terdiri dari Mall Cihampelas Walk dan Mall Paris Van Java) Mardiyana, Eva; Wibowo, Lili Adi; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i2.1940

Abstract

Bandung is one of the main destinations as shopping malls tourism, such as Cihampelas Walk and Paris Van Java Mall. Cihampelas walk and Paris Van Java are not only providing places for family to do shopping, playing and culinary area. The presence of Cihampelas Walk and Paris Van Java Mall is expected to increase interest in visitors to visit the shopping malls in Bandung. But the lack of visitor’s interest to visit shopping malls in Bandung reflects a problem in shopping malls in Bandung so it needs some programs to increase visitor’s interest to visit by maximize the shopping destination strategy. This research objectives are to find out about the implemented shopping destination strategy, decision to visit, and the impact of shopping destination strategy to decision to visit and the difference of the implementation of shopping destination strategy to decision to visit in Cihampelas Walk and Paris Van Java Mall. The theory of shopping destination strategy is from Kotler and Armstrong. The research object is the visitors of Cihampelas Walk and Paris Van Java Mall. This research is using descriptive, comparative and verification research. The method is explanatory survey with stratified random sampling as sampling technique, 400 respondents (160 respondents in Cihampelas Walk and 240 respondents in Paris Van Java Mall). The data analysis technique is path analysis with SPSS 18 as the computer software. The data collection techniques are interviews, and questionnaire distribution. The finding of this research is there an impact of shopping destination strategy which consists of location, shopping venue design display layout on decision to visit. The dimension of shopping destination strategy which has the highest influence is shopping venue design and the one with the lowest influence is display layout. While the most appealing factor of decision to visit is the brand. Suggestion to these companies is to maximize its shopping destination strategy in order to increase the interest to visit shopping malls in Bandung.
POTENSI WISATA RELIGI SERTA MAKNA ZIARAH DI GUNUNG SRANDIL KABUPATEN CILACAP Eva Mardiyana; Reiza D Dienaputra; Ayu Krishna Yuliawati; Evi Novianti; Ute Lies Siti Khadijah
Jurnal Inovasi Penelitian Vol 1 No 10: Maret 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v1i10.508

Abstract

Gunung Srandil, terletak di Desa Glempang Pasir, Kecamatan Adipala Kabupaten Cilacap, Jawa Tengah. Kawasan Gunung Srandil memiliki wisata yang bernuansa keagamaan atau religius terdapat tempat untuk ziarah berupa dua makam prajurit Diponegoro bernama Kuncisari dan Danasari yang disebut makam Sukmasejati. Selain itu ada beberapa petilasan lainnya yaitu Syekh Jambu Karang atau Dampo Awang, Mbah Gusti Agung Heru Cokro Prabu atau Syekh Baribin, Eyang Sukma Sejati. Dewi Tunjung Sekarsari dan Kaki Tunggul Sabdo Jati Doyo atau Kyai Semar. Beberapa pelaku wisata religi berkunjung ke kawasan tersebut dengan tujuan berbeda-beda dan juga memaknai ziarah dengan kepercayaan masing-masing. Tujuan Penelitian yaitu mengambarkan wisata religi serta makna ziarah di Gunung Srandil. Metode penelitian yang digunakan adalah kualitatif bersifat deskriptif dengan melakukan wawancara mendalam kepada beberapa pelaku wisata religi yang sedang melakukan ziarah di kawasan wisata religi Gunung Srandil, untuk menentukan narasumber menggunakan sampling purposive. Hasil penelitian bahwa wisata religi Gunung Srandil merupakan tempat keramat yang sudah ada sejak dahulu dan turun temurun dari leluhur. Kawasan ini dipercaya sebagai salah satu obyek wisata religi yang di kramatkan oleh kalangan masyarakat yang selalu mempercayainya secara turun-temurun. Makna wisata religi khususnya ziarah setiap individu tentu berbeda-beda. Menurut hasil wawancara bahwa beberapa tujuan datang adalah untuk berdoa dan meminta kepada Yang Maha Kuasa, mengadakan syukuran dan wayangan, serta untuk menenangkan diri dan mencari petunjuk dan memenangkan pemilu. Dengan berdatangngannya para pelaku wisata religi di kawasan Gunung Srandil diharapkan pengelola dapat menjaga tempat petilasan tersebut.
DESTINATION BRANDING BUMI PERKEMAHAN RANCA CANGKUANG PPTK GAMBUNG DESA MEKARSARI KECAMATAN PASIRJAMBU KABUPATEN BANDUNG Eva Mardiyana; Reiza D Dienaputra; Ayu Krishna Yuliawati
MEDIA BINA ILMIAH Vol 16, No 5: Desember 2021
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v16i5.1505

Abstract

 Bumi Perkemahan Ranca Cangkuang PPTK Gambung memiliki aktivitas berkemah yang merupakan aktivitas wisata di yang berada desa Mekarsari yang cukup populer di kalangan wisatawan, karena memiliki core porduct seperti reguler camping, glamping dan aktivitas camping dimobil. Bumi Perkemahan Ranca Cangkuang PPTK Gambung belum memaksimalkan identitas merek yang dimiliki seperti belum ada ikon dan tagline destinasi untuk meningkatkan branding-nya. Tujuan penelitian adalah merumuskan strategi prioritas destination branding di Bumi Perkemahan Ranca Cangkuang PPTK Gambung.  Metode penelitian yang digunakan adalah adalah penelitian deskriptif dengan pendekatan kualitatif, yang memfokuskan pada studi kasus. Hasil dari penelitian ini menunjukan faktor kekuatan yang paling dominan dimiliki oleh Bumi Perkemahan Ranca Cangkuang PPTK Gambung yaitu terbagi menjadi 3 blok, dimana blok atas adalah bukit rumput dilengkapi dengan rawa kering, blok tengah bukit rerumputan yang datar, dan blok bawah pelataran rumput datar samping area sungai sejauh 700 meter. Faktor peluang tertinggi adalah Bumi Perkemahan Ranca Cangkuang PPTK Gambung diantaranya menjadi wisata favorit pada masa pandemi karena dapat berwisata sambil melakukan aktivitas fisik di luar ruangan atau “back to nature” dan dengan kegiatan wisata salah satunya camping. Alternatif strategi yang diformulasikan untuk destination branding di Bumi Perkemahan Ranca Cangkuang PPTK Gambung diantaranya mengoptimalkan potensi yang ada dengan selalu memberikan pengalaman untuk wisatawan, mekanisme untuk penerapan kebersihan, kesehatan, keselamatan dan kelestarian lingkungan dalam menghadapi era new normal, memasang billboard dengan tagline yang menarik di lokasi yang strategis serta membuat tanda (sign) agar terlihat ada Bumi Perkemahan Ranca Cangkuang PPTK Gambung.
THE IMPACT OF CULTURAL TOURISM PRODUCT COMMODIFICATION ON TOURIST VISITATION AFTER THE COVID 19 PANDEMIC IN THE CITY OF BANDUNG Dendi Gusnadi; Eva Mardiyana; Tito Pandu Raharjo
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 3 (2023): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i3.2153

Abstract

The Covid-19 pandemic has had a significant impact on the tourism industry, including in the city of Bandung, West Java, Indonesia. The city of Bandung, which is famous for its cultural wealth and natural beauty, has previously become a popular cultural tourism destination for local and foreign tourists. However, after the pandemic, the number of tourist visits has decreased significantly. This study aims to analyze the effect of the commodification of cultural tourism products on the number of tourist visits to the city of Bandung after the Covid-19 pandemic. Commodification refers to the process of converting culture and cultural tourism products into commodities that are traded for economic purposes. This research will focus on how changing culture into a commodity impacts the tourist experience and how it affects the number of tourist visits to Bandung. This research method will use a qualitative approach with in-depth interviews and observations of tourism industry players, local communities, and tourists visiting the city of Bandung after the pandemic. These data will be analyzed thematically to identify changes in cultural tourism products, tourist perceptions of cultural commodification, and their impact on the number of tourist visits. The results of this study are expected to provide a deeper understanding of how the commodification of cultural tourism products affects the number of tourist visits to the city of Bandung after the Covid-19 pandemic. The implications of this research can be used by tourism stakeholders and local governments in formulating sustainable strategies to return the number of tourist visits to a more optimal level. It is hoped that the results of this research can also provide guidance in maintaining cultural sustainability and maintaining the authenticity of the tourist experience in the city of Bandung. It is important to ensure that tourism in Bandung can serve as a vehicle to support local economic growth while preserving valuable cultural heritage for the local community and visiting tourists.
Co-Authors Dendi Gusnadi Evi Novianti Lili Adi Wibowo, Lili Adi Reiza D. Dienaputra Rini Andari, Rini Tito Pandu Raharjo Ute Lies Khadijah Yuliawati, Ayu Krishna