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All Journal Borobudur Management Review
Pranita Siska Utami
Universitas Muhammadiyah Magelang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Faktor Demografi, Familiary Effect dan Risk Perception Terhadap Keputusan Investasi Hanifah Hanifah; Nur Hidayah; Pranita Siska Utami
Borobudur Management Review Vol 2 No 2 (2022): Vol 2 No: 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v2i2.7531

Abstract

An investment decision is a policy taken on two or more investment alternatives in the hope that they will benefit in the future. This study aims to examine whether the influence of demographic factors on gender, age, occupation, education, the effect of familiarity when the capital market rises, the effect of familiarity when the capital market is downtrend and the perception of risk on investment decisions. This study uses a sample of the people of Magelang Regency. The number of samples was 96 respondents based on purposive sampling method. Hypothesis testing in this study using multiple linear regression. The results showed that the perception of risk had a positive effect on investment decisions. Meanwhile, gender, age, occupation, education, familiary effect when the capital market is uptrend, familiary effect when the capital market is downtrend has no effect on investment decisions.
Pengaruh Inklusi Keuangan, Financial Self-Efficacy, dan Faktor Demografi terhadap Kinerja Keuangan UMKM (Studi Empiris pada UMKM Kerajinan Tangan di Kabupaten Temanggung) Frinda Putri Wijayana; Muhdiyanto Muhdiyanto; Pranita Siska Utami
Borobudur Management Review Vol 3 No 1 (2023): Vol 3 No: 1 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v3i1.8798

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh inklusi keuangan, financial self-efficacy, dan faktor demografi terhadap kinerja keuangan UMKM. Populasi dalam penelitian ini adalah UMKM kerajinan tangan di Kabupaten Temanggung. Sampel dalam penelitian ini sebanyak 100 UMKM dengan menggunakan metode purposive sampling kriteria dalam penelitian ini pemilik UMKM yang dibina oleh disperindakop Kabupaten Temanggung yang telah berjalan lebih dari 3 tahun. Alat analisis dalam penelitian ini menggunakan regresi liner berganda. Hasil dalam penelitian ini menunjukkan inklusi keuangan berpengaruh positif dan signifikan terhadap kinerja keuangan UMKM, financial self-efficacy berpengaruh positif dan signifikan terhadap kinerja keuangan UMKM, dan faktor demografi berpengaruh positif dan signifikan terhadap kinerja keuangan UMKM. Kata Kunci: Inklusi Keuangan ; Financial Self-Efficacy ; Faktor Demografi ; Kinerja keuangan UMKM.
Pengaruh Kualitas Produk, Green Marketing, dan Experiental Marketing terhadap Keputusan Pembelian (Studi Empiris pada Konsumen Kopi Lawoek Temanggung) Aditya Hermawan; Nur Hidayah; Pranita Siska Utami
Borobudur Management Review Vol 3 No 1 (2023): Vol 3 No: 1 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v3i1.8799

Abstract

This research is based on the many cases of goods and services in the market so that many products do not maintain the value of their products which results in consumer discrepancies in making purchases. The purpose of this study is to determine whether there is an influence of the Influence of Product Quality, Green Marketing and Experiential Marketing on Purchasing Decisions on Lawoek Temanggung Coffee consumers. This study used quantitative methods with a total sample of 100 people. Using Non Probability Sampling Technique by purposive sampling. Data collection techniques using questionnaires. The data analysis tools used are validity tests, reliability tests, multiple linear regression, and hypothesis tests. The results showed that product quality (X1) influenced the purchasing decision as evidenced by the t test with a significant value of 0.000<0.05. Green marketing (X2) has no effect on the purchase decision as evidenced by the t test with a significant value of 0.092>0.05. Experiential marketing affects purchasing decisions as evidenced by the t test with a significant value of 0.015<0.05.
Co-Authors Aditya Hermawan Frinda Putri Wijayana Hanifah Hanifah Muhdiyanto Muhdiyanto Nur Hidayah