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Journal : Journal Publicuho

SIGNIFIKANSI INOVASI TEKNOLOGI DALAM KONTEKS EKSPANSI DAN TRANSFORMASI EKONOMI PASCA-PANDEMI Ferdinand Tharorogo Wau; Mario Andrias Kiton
Journal Publicuho Vol. 7 No. 1 (2024): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i1.323

Abstract

This research significance of technological innovation in the context of post-pandemic economic expansion and transformation is conducted. The research methodology involves a literature study and quantitative. The literature study focuses on the theory of technological innovation and empirical findings related to its impact on post-pandemic economic expansion and transformation. The results of the validity test indicate that the measurement instruments for technological innovation variables and economic expansion and transformation are statistically valid. Reliability tests using Cronbach's Alpha show an acceptable level of reliability for both variables. Simple regression analysis indicates a positive relationship between technological innovation and economic expansion and transformation of MSMEs. Hypothesis testing with the t-test confirms the significance of this relationship. Descriptive hypothesis testing indicates that technological innovation and economic expansion and transformation of MSMEs operate effectively, with agreement and strong agreement percentages reaching 94% for both variables. Normality testing shows that the residual values are normally distributed. This research provides a significant contribution to understanding the role of technological innovation in supporting the post-pandemic economic expansion and transformation of MSMEs. The practical implications of this research can assist entrepreneurs and policymakers in enhancing the implementation of technological innovation to support sustainable economic growth.
ANALISIS KINERJA PERUSAHAAN TAHUN 2021-2022 DENGAN METODE EVA PADA PT. ACE HARDWARE INDONESIA.TBK August Halomoan Siregar; Mario Andrias Kiton
Journal Publicuho Vol. 7 No. 1 (2024): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i1.329

Abstract

Realizing good company financial performance is the dream of all companies stakeholders, especially company financial managers, company owners and investors. Financial performance as reported through Financial Reports can be analyzed using various methods including using the Economic Value Added (EVA) method. Recently, many companies have implemented the EVA method as a method for assessing company performance. Economic Value Added (EVA) is a very effective assessment system for assessing a company's financial performance over a certain period. This research aims to analyze the financial performance of the company PT. ACE Hardwared, Tbk uses the Economic Value Added (EVA) method. This research is quantitative descriptive research using secondary data in the form of Financial Reports for the 2021-2022 period obtained from the Indonesia Stock Exchange (BEI). The research results for 2021, 2022 show a positive EVA (>0) so that the company is deemed to have been able to create economic added value after the company paid all of the company's obligations to its investors.
ANALISIS PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP DAYA SAING USAHA JAM TANGAN ALBA DI SEIKO BOUTIQUE SUN PLAZA MEDAN Iventura Fitra Uli Tamba; Mario Andrias Kiton; Fiona
Journal Publicuho Vol. 7 No. 1 (2024): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i1.333

Abstract

This research aims to elucidate the simultaneous and partial effects of Market Orientation and Product Innovation on Business Competitiveness at Seiko Boutique Sun Plaza Medan. Business competitiveness significantly influences a company's ability, as well as an industry's capability, to produce goods and services, resulting in improved income and sustainable employment amidst global competition. The study employs a quantitative research approach, utilizing primary data collected through a questionnaire distributed to 97 visitors. Data processing utilizes SPSS, and the analytical tool employed is Multiple Linear Regression Analysis. The results of hypothesis testing indicate that Market Orientation has a positive and significant impact on Business Competitiveness at Seiko Boutique Sun Plaza Medan, as evidenced by the calculated tvalue (3.659) > ttable (1.985) at a significance level of 0.000 < 0.05. Similarly, the hypothesis testing results show that Product Innovation has a positive and significant influence on Business Competitiveness at Seiko Boutique Sun Plaza Medan, with a calculated tvalue (3.192) > ttable (1.985) at a significance level of 0.000 < 0.05. Simultaneously, the hypothesis testing reveals that both Market Orientation and Product Innovation have a positive and significant impact on Business Competitiveness at Seiko Boutique Sun Plaza Medan, supported by an Fvalue (40.220) > Ftable (3.093) with a significance level of 0.000 < 0.05.
STRATEGI BISNIS DALAM MENINGKATKAN DAYA SAING PADA TOKO MANDIRI JAYA ABADI MEDAN Mario Andrias Kiton; Michael Novranda Surbakti; Nicolas
Journal Publicuho Vol. 7 No. 3 (2024): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i3.469

Abstract

The building materials distribution industry is one of the economic sectors that continues to grow in line with the development and renovation in various sectors, including property and construction. The demand for building materials continues to increase with the improvement of the property and construction sectors during the post-pandemic recovery period. This study aims to formulate strategies to enhance competitiveness at Toko Mandiri Jaya Abadi Medan using SWOT analysis. In conducting this research, the researcher employed SWOT analysis with a descriptive qualitative approach to illustrate the internal and external factors of Toko Mandiri Jaya Abadi Medan. Data collection was carried out through observation and interviews with the store owner and customers. The results of this study indicate that it is necessary to implement strategies that utilize internal strengths to exploit external opportunities and reduce weaknesses by anticipating threats for the advancement of Toko Mandiri Jaya Abadi Medan.  
ANALISIS STRATEGIS KEBIJAKAN HILIRISASI MINERAL: Implikasi Ekonomi dan Pengaruhnya terhadap Perekonomian Indonesia Ferdinand Tharorogo Wau; Mario Andrias Kiton; Marselino Wau; Jhon Firman Fau
Journal Publicuho Vol. 7 No. 3 (2024): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i3.481

Abstract

Mineral downstreaming is a strategic policy aimed at increasing the value-added of mineral products and optimizing the utilization of natural resources. This policy aims to reduce the export of raw ore and increase the production of finished goods domestically, which has significant potential to secure national foreign exchange reserves and strengthen Indonesia's competitiveness in the global market. This study aims to analyze the implications and impacts of mineral downstreaming policy on the Indonesian economy. The method used is a literature review with a qualitative descriptive approach. The research findings indicate that by promoting further processing and innovation in technology development, nickel downstreaming not only has positive economic impacts through increased revenues in the non-oil and gas sector and corporate contributions to government revenues but also significantly contributes to environmental sustainability. The development of nickel downstream industries not only creates new job opportunities and reduces unemployment rates but also stimulates growth in related industries and enhances the demand for domestic technology.