Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
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This Author published in this journals
All Journal Pinisi Business Administration Review
Muh Ihsan Said Ahmad
Universitas Negeri Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Business Models and Development Strategies In The Corned Oyster Culinary Business Arni Arni; Rahmatullah Rahmatullah; Muh Ihsan Said Ahmad; syamsu Rijal; Mustari Mustari
Pinisi Business Administration Review Volume 5 Nomor 2, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i2.51399

Abstract

This research aims to determine the business model and development strategy that can be carried out by traditional grilled oyster culinary entrepreneurs in Lajari village so that their business can run well amidst the complex competition between culinary establishments. This research is a type of qualitative research with a Business Model Canvas approach which is described in 9 components combined with consumer desires obtained using empathy maps and SWOT analysis. Data collection techniques with observation, interview, and documentation methods. The results of the research show a SWOT analysis diagram of the strategy direction in "Growth Oriented strategy" which supports aggressive strategies, then these results are used as input in determining what strategies need to be carried out and designed so that the business can run well.
Co-Authors Arni Arni Mustari Mustari Rahmatullah Syamsu Rijal