Pinisi Business Administration Review
Volume 5 Nomor 2, September 2023

Business Models and Development Strategies In The Corned Oyster Culinary Business

Arni Arni (Universitas Negeri Makassar)
Rahmatullah Rahmatullah (Universitas Negeri Makassar)
Muh Ihsan Said Ahmad (Universitas Negeri Makassar)
syamsu Rijal (Universitas Negeri Makassar)
Mustari Mustari (Universitas Negeri Makassar)

Article Info

Publish Date
08 Sep 2023

Abstract

This research aims to determine the business model and development strategy that can be carried out by traditional grilled oyster culinary entrepreneurs in Lajari village so that their business can run well amidst the complex competition between culinary establishments. This research is a type of qualitative research with a Business Model Canvas approach which is described in 9 components combined with consumer desires obtained using empathy maps and SWOT analysis. Data collection techniques with observation, interview, and documentation methods. The results of the research show a SWOT analysis diagram of the strategy direction in "Growth Oriented strategy" which supports aggressive strategies, then these results are used as input in determining what strategies need to be carried out and designed so that the business can run well.

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Journal Info
Pinisi Business Administration Review
Website

Abbrev

PBAR

Publisher

Universitas Negeri Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Description

Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work ...