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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Dehasen Mengabdi
Arzil azizah saputra
Universitas Dehasen Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

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Membangun ketahanan pangan terhadap peternakan sapi bali Seluma selatan kelurahaan rimbo kedui Tri Febrina Melinda; Arzil azizah saputra; Fheroansyah Ade Pranata; Yudi Irawan Abi; Tito Irwanto
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4888

Abstract

Building food security for Bali cattle farming is very important for the sustainability of their livestock, but many breeders do not understand this, therefore I chose the South Seluma area of Rimbu Tavern Village to be my place of service because there are cattle farms that experience this problem, and breeders besides their lack of understanding regarding food development they also have difficulty when the dry season arrives to feed their cows and finally sell, and I finally did PKM there to provide knowledge and creative innovation for cattle food when the dry season arrives by means of counseling to cattle breeders.
The Influence Of Price, Product Quality And Brand Image On Purchasing Decisions Purchase Of Bimoli Cooking Oil In The City Of Bengkulu Arzil Azizah Saputra; Oni Yulianti; Wagini Wagini
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1507

Abstract

This study aims to determine the effects of price, product quality and brand image on purchasing decisions for Bimoli Cooking Oil in Bengkulu City. Based on the research results, the sample obtained in this research was 110 using the random sampling method. Based on the results of the multiple linear regression research, it showed that Y=63,893 + 0, 289 + -0, 345 + 0, 107 + 8, 158 which proves that price, product quality and brand image have a positive influence on purchasing decisions for Bimoli Cooking Oil in Bengkulu City. The results of the T test show that the price has T count> T table (1.659 > 2.556) and a significance value of 0.012 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, which means that price has a positive and significant effect on purchasing decisions for Bimoli Cooking Oil in Bengkulu city. Product Quality Test Results (X2) show tcount 3.739 > ttable 1.659 and significant 0.000 < 0.05. Therefore, the results of the Ha hypothesis are accepted and Ho is rejected, meaning that product quality has a positive effect on the purchasing decisions for Bimoli Cooking Oil in Bengkulu City, and the results of the Brand Image Test (X3) show tcount1.081>ttable 1.659 and significant 0.282>0.05, therefore the results of the Ha hypothes is rejected and Ho accepted, meaning that Brand Image has no significant influence the purchasing decisions for Bimoli Cooking Oil in Bengkulu City. Thus, the F test shows that the results of comparing the Fcount value with Ftable means that the Fcount value is greater than Ftable, namely 5.875 > 2.69, so it can be concluded that the hypothesis is accepted, meaning there is a simultaneous influence between Price (X1), Product Quality (X2) and Brand Image (X3) on purchasing decision variable (Y), this can be seen at the significance level of 0.001 < 0.05.
Co-Authors Fheroansyah Ade Pranata Oni Yulianti Tito Irwanto Tri Febrina Melinda Wagini Yudi Irawan Abi