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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PERUSAHAAN MASTER PIECE KARAOKE DI KOTA BENGKULU Yudi Irawan Abi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 9 No 1 (2021)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2069.503 KB) | DOI: 10.37676/ekombis.v9i1.1233

Abstract

The purpose of this study was to determine the effect of tangible, reliability, responsiveness, assurance and empathy of service quality to consumer satisfaction of Master Piece Karaoke in Bengkulu. The sampling technique in this study using purposive sampling techniques and data collection is done by distributing questionnaires to the respondents. The questionaires were distributed to the 100 respondent of Master Piece Karaoke in Bengkulu. The analysis tool used is multiple linear regression using SPSS 16. Hypothesis testing using the T test. Result shows that partially, tangible, reliability, responsiveness, assurance and empathy variables has significant effect on consumer satisfaction of Master Piece Karaoke in Bengkulu. Based on the analysis of known coefficient of determination value of Adjusted R Square is 0.477, this means 47,7% variable consumer satisfaction is influenced by variables service quality.
Pengaruh Teknologi Informasi dan Modal Kerja terhadap Daya Saing UMKM di Kota Bengkulu Yudi Irawan Abi; Tri Febrina Melinda; Desti Rupita Sari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2050

Abstract

This study aims to examine the role of information technology and working capital with the competitiveness of UMKM in Bengkulu City. This study uses a quantitative methodology to solve the problem. The sampling technique in this study used a purposive sampling technique and data collection was carried out by distributing questionnaires to respondents. Data collection techniques using a questionnaire that has been tested for validity and reliability. The number of samples is 50 UMKM in the city of Bengkulu. The data analysis technique used in this research is multiple regression analysis using SPSS 21. Hypothesis testing using t test. The results of this study indicate that information technology has a significant positive effect on competitiveness and working capital has a significant effect on competitiveness of UMKM in Bengkulu city.
Strategi Pemasaran Produk Industri Rumah Tangga Melalui Penerapan Digital Marketing Di Rt.06 Rw.03 Kelurahan Padang Jati Kota Bengkulu Tito Irwanto; Tri Seira Febrisa; Yudi Irawan Abi; Iswidana Utama Putra; Anzori Anzori
Jurnal Dehasen Untuk Negeri Vol 1 No 2 (2022): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1130.152 KB) | DOI: 10.37676/jdun.v1i2.2636

Abstract

One of the efforts to improve home industry products and expand the market, especially micro businesses in RT.06 RW.03, Padang Jati Village, Bengkulu City, carried out socialization and guidance to these business actors by utilizing social media as a product marketing tool. With the understanding of business actors about digital, the selling power of products can increase by way of sales that are responsive to consumer needs. The methods of field work carried out by students when doing community service are as follows: (1). Students who do service will visit home industry business owners (2). With an agreement on time and place for the socialization and development of digital marketing which was carried out in RT.06 RW.03 Kelurahan Padang Jati, Bengkulu City, which has 13 household units and is located in the nearest location. (3). Then socialization and training on creating social media accounts were held according to the needs of these business actors
The Influence of Merchandising, Basic Principles, and Services on Customer Satisfaction at a Hypermart Store Retail Business Company in Bengkulu City Yudi Irawan Abi; Dewi Aprianti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.425

Abstract

The purpose of this study was to examine the role of merchandising, basic principles, and services with customer satisfaction at the Hypermart Store company in the city of Bengkulu. This study uses a quantitative methodology to solve the problem. The sampling technique in this study used purposive sampling technique and data collection was carried out by distributing questionnaires to respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. The number of samples is 200 customers at Hypermart Store company in Bengkulu city. The data analysis technique used in this study is the structural equation model (SEM) using Amos 21. Hypothesis testing using the Structural Model test. The results of this study indicate that merchandising has a significant positive effect on customer satisfaction, basic principles have a significant effect on customer satisfaction and services have a significant effect on customer satisfaction.
Pelatihan Peningkatan Keterampilan Literasi Keuangan Digital bagi Ibu-ibu Rumah Tangga Eska Prima Monique Damarsiwi; Karona Cahya Susena; Nenden Restu Hidayah; Muhammad Rahman Febliansa; Yudi Irawan Abi
Jurnal Dehasen Untuk Negeri Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i1.3551

Abstract

Family is one of the smallest elements in society. The family itself consists of wife, husband and child, where each member of this family has their respective rights and obligations and roles. A father has a role to give a living to an ex-gan and set an example for his child and wife. Whereas as a mother also has an important role in the family. A wife has the role of organizing and managing what is needed in the household, educating children, and helping husbands maintain the household. Based on observations of the family financial recording team used by RT mothers . 31 RW. 07 The Wide Outpouring of the Great Ratu Kota Bengkulu District is still done manually so that there is often an irregular difference in financial calculations and records. Based on the results of observations made by the Dehasen University School of Economics Community Service Team, the swelling felt the need for efforts to be made in order to increase the knowledge of digital financial literacy of RT housewives . 31 RW. 07 Wide Rice Outpouring of the Great Ratu Bengkulu District. As for the efforts to be made, namely providing knowledge about counseling and training in how to practice in the operation of digital financial instruments. Devotional activities carried out by the team on RT mothers . 31 RW. 07 Wide Rice The Great Ratu Bengkulu sub-district is carried out through 2 stages. The first stage: problem identification, lectures and training, introduction and practice of digital financial applications, mentoring the preparation of family financial statements. Whereas the second phase of the team evaluates the learning outcomes of RT housewives . 31 RW. 07 Wide Rice Extent of the Great Ratu Bendangulu District with a post test result of 65% of participants able to answer questions raised by the team in the questionnaire. This shows the nautical as a great mother and mother able to understand the material provided during this PKM activity.
Pengaruh Beban Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Bank Bengkulu Cabang Manna Habibullah Al Haj Al Haddad; Ahmad Soleh; Yudi Irawan Abi
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i1.3598

Abstract

The purpose of this study was to simultaneously determine the performance burden and work discipline on the performance of Bengkulu Manna branch bank employees and to determine which faktors were the most dominant influencing either partially or simultaneously.The sample in this study was 40 employees at the Bengkulu Manna branch of the bank. Sampling using the total sampling method, namely the entire population of members who will be mandated as a sample because large samples tend to give or are closer to the true value of the population or it can be said that the error is smaller (deviation from the population value). In order to be more efficient in obtaining respondent data, the researcher using questionnaire data. Data analysis techniques in the form of numbers and calculations using statistical methods, then the data must be classified in certain categories using the SPSS (Statistical Package for Social Sciences) program.Based on the results of multiple linear regression, the equation Y=6.199 -336 X1 - 0.813 X2 is obtained. The results of the research and the workload hypothesis show that t count > t tabel, namely (-3.164> 2.02809) and sig < a (0.000 < 0.050). Work Discipline X2 , shows t arithmetic > t tabel, namely (5.079> 2.02809) and sig < a (0.000 < 0.050). Simultaneously, workload and work discipline variabels have a significant effect on employee performance. Partially, the two variabels of workload and work discipline have a significant effect on employee performance.
The Influence of Career Development and Position Promotion on Employee Work Enthusiasm at the Regional Representative Council Office of Bengkulu Province Amelia Wahyuni; Ida Ayu Made ER Meytha Gayatri; Yudi Irawan Abi
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 1 (2023): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i1.3521

Abstract

The existence of career development is also needed by every employee to increase work commitment to human resources. The purpose of this study was to determine the effect of career development on employee morale at the DPRD Bengkulu Province Office and to determine the effect of promotion on employee morale at the Bengkulu Provincial DPRD Office and to find out the influence of career development and promotion of positions on employee morale at the DPRD Bengkulu Province Office. This research is a type of quantitative research. The data collection method uses a questionnaire. Furthermore, so that the respondents' answers can be measured, the respondents' answers are given a score. In scoring, a Likert scale is used (Sugiyono, 2015: 168). Based on the results of this study it was concluded that career development (X1) has an effect on employee morale (Y) because the tSig value for the variable (X1) is 0.002. So it can be concluded that tSig<Sig(0.002<0.05) and tcount>ttable (3.963>1.66980) means that Ha is accepted and H0 is rejected, that variable X1 affects Y. Promotion (X2) has an effect on employee morale (Y) because the tSig value for the variable (X2) is 0.001. So it can be concluded that tSig<Sig (0.001<0.05) and tcount>ttable (3.759>1.66980) means that Ha is accepted and H0 is rejected Career development (X1), Promotion (X2) has a positive and significant effect on employee morale (Y) Simultaneously because F count is greater than F table, namely 5.428 > 3.15 and Fsig < 0.05 (0.004 < 0.05
Sosialisasi Strategi Produksi Pada Usaha Dagang Kue Pia Mr Jalan Dempo VI Kelurahan Sawah Lebar Rt 21 Bengkulu Tito Irwanto; Meylan Pratama; Hafiz Agung Rasuma; Haqil Rajaliu; Yudi Irawan Abi
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.684 KB) | DOI: 10.37676/jdm.v1i2.3333

Abstract

This community service program was carried out on Jalan Dempo VI, Sawah Lebar Village, RT 21 Bengkulu, which is one of the villages located in the Ratu Agung sub-district. The process of making this journal is aimed at how the production management functions in the manufacture and sale of cakes in the PIA "MR" business. There are various processes involved in making cakes. The process in making PIA "MR" cake has input-process-output stages, the first stage is Input, this process requires raw materials such as wheat, oil, eggs, sugar, peanuts, and butter. The second stage is the process, in this case the business owner must have complete equipment to make and print the dough in order to get maximum results in a form that is in great demand by consumers. The third stage is Output where in this process is the final stage of making PIA "MR" cakes or the results of each stage process that is passed by producing products with good quality so as to attract consumer views to buy the cake. According to Hanif, et al., (2019) in business there are important things that must be considered, namely a. application of bookkeeping in accordance with applicable rules that will help trading businesses to budget, calculate unit costs, set the right selling price, and can be the basis for making business decisions, b. unit cost analysis so that the set selling price is able to compete in the market, c. Break even point analysis to improve production efficiency and increase production capacity and market expansion, d. use of information technology to support operational activities and marketing activities
Factors Affecting Consumer Decisions In Purchasing Oppo Handphones In The City Of Manna Bengkulu Selatan Lorenza Aprilia; Neri Susanti; Yudi Irawan Abi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1290

Abstract

The purpose of this research was to determine the factors that influence consumer decisions in purchasing oppo cellphones in the city of Manna, South Bengkulu. Methods of data collection is done by distributing questionnaires. While the analytical methods in this study are validity test, reliability test, multiple linear regression and hypothesis testing. The results of linear regression calculations show Y = 6.776 + 0.388X1 + 0.402X2. These results describe a positive regression direction, this means that there is a positive or significant influence between word of mouth (X1) and lifestyle (X2) on purchasing decisions (Y). The coefficient of determination is 0.664 or 66%, this indicates that the dependent variable (purchasing decision) can be explained by the independent variables (word of mouth and lifestyle) influencing purchasing decisions by 66%, while the remaining 34% purchasing decisions are influenced by other variables that are not included in this research model. From the F test obtained a significance value of 0.000 <0.05, which indicates that together X1 (Word of mouth), and X2 (Lifestyle), have a simultaneous significant influence on Purchase Decision (Y). Meanwhile, word of mouth partially influences the decision to buy oppo cellphones with a probability value (Sig) 0.014 <0.05, lifestyle influences purchasing decisions for oppo cellphones with a probability value (Sig) 0.006 <0.05.
Feasibility Study Of Bapak Gunoto's Know Business In Lebong District Redi; Tito Irwanto; Yudi Irawan Abi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1322

Abstract

The purpose of this study was to determine the feasibility study of Mr. Gunoto's Tofu Business in Lebong Regency. The analytical method used is a feasibility study analysis from the financial aspect which includes Net Present Value (NPV), Internal Rate of Return (IRR), and Gross Benefit Cost Ratio (Gross B/C).The results of the Net Present Value (NPV) research show a positive number of Rp. 339,819,380,-, meaning that the expansion of Mr. Gunoto's Tofu Business in Lebong Regency can be said to be feasible for development. IRR (Internal Rate of Return) is known to be 30% greater than the percentage cost of capital (loan interest), namely 12% or 16%, meaning that business expansion is feasible for development. This shows that if funds for investment are saved or deposited in a bank with an interest rate of 12% and an interest rate of 16%, then the capital will grow faster if it is made into tofu business capital because it will grow at an interest rate equivalent to 30. Gross B/C greater than 1 (1.69 > 1) means that the development of Mr. Gunoto's tofu business in Lebong Regency is feasible for development.