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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Akuntansi, Manajemen dan Bisnis Digital Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Dehasen Mengabdi
Tri Febrina Melinda
Universitas Dehasen Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Social Sciences Other

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Gaya Hidup Gamer Online: Pengguna Voucher Top UP Garena Muhammad Rahman Febliansa; Tri Febrina Melinda; Desti Rupita Sari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1997.287 KB) | DOI: 10.37676/ekombis.v10i1.1756

Abstract

The purpose of this study is to investigate discusses the life style of Gamer Online used Garena voucher in Bengkulu city. The research was conducted by using questionnaires. The quistionnaires were distributed to the 300 respondent who used Garena voucher. In the data analisys, approach used qualitative descriptive. This study used purposive sampling as method. Based on the mean analysis of the VLAM is four dimensions of live style on respondent, the obtained results that are categorized as having a very high value categories. They, must to do inovation of voucher Garena design but, them should keep other aspect such as, social marketing. Therefore, the better implemented by shops, it will provide a better impact toward outlet purchase Garena Voucher of Bengkulu city.
Pengaruh Teknologi Informasi dan Modal Kerja terhadap Daya Saing UMKM di Kota Bengkulu Yudi Irawan Abi; Tri Febrina Melinda; Desti Rupita Sari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2050

Abstract

This study aims to examine the role of information technology and working capital with the competitiveness of UMKM in Bengkulu City. This study uses a quantitative methodology to solve the problem. The sampling technique in this study used a purposive sampling technique and data collection was carried out by distributing questionnaires to respondents. Data collection techniques using a questionnaire that has been tested for validity and reliability. The number of samples is 50 UMKM in the city of Bengkulu. The data analysis technique used in this research is multiple regression analysis using SPSS 21. Hypothesis testing using t test. The results of this study indicate that information technology has a significant positive effect on competitiveness and working capital has a significant effect on competitiveness of UMKM in Bengkulu city.
PAD Model Effects on Tourists’ Attitudes and Intention Pengaruh Reaksi Afektif Terhadap Sikap dan Dampaknya Pada Niat Kunjungan Wisatawan Andy Mulyana; Ida ayu Made Er Meytha Gayatri; Tri Febrina Melinda
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2528

Abstract

This study aims to find out and analyze the influence of affective reactions of tourists on attitudes and their impact on tourist visit intentions. Therefore, this research approach is in accordance with its purpose using a descriptive research and verificative research approach. The research method or technique used in this study is a survey, which is a field research conducted on several sample members of a certain population to find out the perception of some of the population towards the object of study so that actual data or information is obtained. The data collected is in the form of primary data with research instruments in the form of questionnaires. with a total of 93 respondents. Statistical tests and data processing were carried out using Partial Least Square (SmartPLS 3.0). On the relationship of Arousal with Pleasure, the value of t counting the arousal variable is 9.925. Because the calculated t value is greater than 1.96, Ha is accepted meaning that Arousal has a significant influence with a positive direction on Pleasure. On the relationship of Attitude to Intention, the value of t counting the variable Attitude is 7.215. Because the calculated t value is greater than 1.96, Ha is accepted, meaning that Attitude has a significant influence with a positive direction on Intention. On the relationship of Dominance with Arousal, the value of t counting the dominance variable is 14,700. Because the calculated t value is greater than 1.96, Ha is accepted meaning that Dominance exerts a significant influence in a positive direction towards Arousal. On Dominance's relationship with Pleasure, The calculated t value of the Dominance variable is 5,086. Because the calculated t value is greater than 1.96, Ha is accepted meaning that Dominance exerts a significant influence in a positive direction on Pleasure. On the relationship of Pleasure to Attitude, the value of t counting the variable Pleasure is 7.301. Because the calculated t value is greater than 1.96, Ha is accepted, meaning that Pleasure has a significant influence with a positive direction on Attitude. For R square pleasure, it has a greater influence compared to other variables with a value of 0.645 or 64.5%.
The Strategy For Increasing The Number Of Customers At Karomah Chicken Fast Food Restaurant Air Muring North Bengkulu Weni Wulandari; Tito Irwanto; Tri Febrina Melinda
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 1 (2023): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i1.3558

Abstract

The implementation of a strategy to increase the number of customers in a company is very influential in the performance of the company. The success or failure of a company is largely determined by the way the company has developed to be able to compete for consumers in implementing an effective marketing strategy. The purpose of this research is to increase the number of customers at Karomah Chicken in Air Muring North Bengkulu through the strengths, weaknesses, opportunities and threats that will occur in the future in increasing the number of customers. This research uses the SWOT analysis method by selecting consumers who come as respondents in this study, the number of respondents is as many as 57 people. 7 internal factors or employees at Karomah Chicken Air Muring North Bengkulu and 50 External Factors namely consumers who make transactions at Karomah Chicken Air Muring North Bengkulu. Karomah Chicken Air Muring North Bengkulu will be established in 2021 which is located on Jalan Jl. City of Bani Pasar Simpang, Putri Hijau, North Bengkulu. Based on the results of the research that using SWOT analysis, it is known that Karomah Chicken, Air Muring North Bengkulu, has a strength value of 22.68, a weakness of 8.1, so that it complements IFAS so that the EFAS quadrant is sar 22.68 – 8.1 = 14.50 while the opportunity value is 14. 98 and a threat of 7.06 so that the EFAS quadrant is 14.98 – 7.06 = 7.92 so it can be seen that Karomah Chicken of the North Bengkulu Air Muring at coordinates (14.77 – 9.84) in quadrant (1) which indicates marketing to increase the number of customers namely 1.) always maintain safety and comfort at Karomah Chicken Air Muring Bengkulu North Branch. 2.) the location of the store is located in a strategic place. 3.) adding menu variations to the products offered. Keywords: Strengths, Weaknesses, Opportunities, Threats.
Sosialisasi Kewirausahaan Pemberdayaan Ekonomi Masyarakat Pada Warga Jalan Pulai Payung RT.12 RW.04 Keluran Surabaya Kecamatan Sungai Serut Kota Bengkulu Wagini Wagini; Ida Ayu Made Er Meytha Gayatri; Tito Irwanto; Tri Febrina Melinda; Nia Indriasari
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1047.195 KB)

Abstract

Entrepreneurship is the first step for mothers to develop their own abilities to help the family economy, with the entrepreneurial spirit of the residents of Jalan Pulai Payung RT.12 RW. 04. The Surabaya sub-district, Sungai Serut sub-district, Bengkulu City has a very broad positive impact, including being able to channel the talents that exist in each of them, being able to find out what kind of products the market wants, and being able to find out a good market share for the products that are produced both in terms of appearance. from the place and the way of marketing. With this entrepreneurship socialization, it can solve the problems faced by women residents of Jalan Pulai Payung RT.12 RW. 04. Surabaya sub-district, Sungai Serut sub-district, Bengkulu City, to awaken the entrepreneurial spirit in each of them, and to be able to practice what skills are possessed by mothers. In this case, the ability possessed by the majority of mothers is in making tat cakes. Entrepreneurship socialization carried out in this service is carried out in several stages, the first stage is awareness, the second stage is capacity building and the last stage is the empowerment stage. 04. Surabaya sub-district, Sungai Serut sub-district, Bengkulu City and can be received with quite high enthusiasm. After the entrepreneurship socialization was carried out, the mothers immediately put it into practice together. The most important thing in this case is the emergence of the soul of the mothers to be able to develop themselves together in this case, making cakes and selling to the market and following current technological advances. It is hoped that every mother can use her time in a useful way and can help to improve the economy of the families of the residents of Jalan Pulai Payung RT. 12 RW. 04. Surabaya village, Sungai Serut sub-district, Bengkulu city.
Solusi Pemasaran Pada Toko Bu Rani Untuk Meningkatkan Pendapatan Di Desa Kungkai Baru Kabupaten Seluma Tito Irwanto; Catur Panggih Prayogo; Sulisti Afriani; Lidya Gustina Putri; Tri Febrina Melinda
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.673 KB) | DOI: 10.37676/jdm.v1i2.3008

Abstract

The purpose of this community service is to assist business actors in promoting SME products in Kungkai Baru Village. This method of community service activities begins with the preparation and field survey stages. This survey phase begins with direct discussions with the Head of Kungkai Baru village, Seluma sub-district, this aims to identify the needs, opportunities, and challenges faced by SME business actors. Then, the socialization and training stages are carried out by the team. At this stage there are five things that the service team does, namely (1) explaining how to make attractive products, (2) finding strategic locations for business actors (3) creating promotional content that is easy for customers to remember (4). And how to distribute the product so that it can reach the customer. (5). Online marketing. The results of this community service activity are as follows: The knowledge of the participants in this case the residents in the Paninggilan Utara Ciledug Village regarding marketing strategies before the PKM activities were mostly in the category of not understanding. After the PKM activity was carried out and the presentation of the material was delivered, it was found that the participants' knowledge of marketing strategies after being delivered was increasing. Keywords : Marketing Strategy,small and medium enterprises.
The Application Of The Full Costing Method In Calculation Of The Corporate Price Of Production (Hpp) As The Basis For Determining The Selling Price In The Mini Three Putri Button Of Bengkulu City Megi Purnomo; Neri Susanti; Tri Febrina Melinda
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1340

Abstract

The purpose of the study was to determine the calculation and determination of the full costing method through the calculation of the cost of production (HPP) as the basis for determining the selling price at the Mini Tiga Putri Peyek Business in Bengkulu City. The analytical method used in this study is a comparative descriptive method. Based on the calculation of the cost of production carried out by the Tiga Putri Mini Peyek Business, the city of Bengkulu, the cost of production of mini dents per pack is Rp. 8,547.-. and the determination of the selling price based on the market price of Rp. 20,000 so that the profit earned is Rp. 11,453 per pack. Based on the full costing method, the cost of production of mini dents per pack is Rp. 16,213,-. With the determination of the selling price of 25% of the cost of production, the total selling price of mini dents per pack is Rp. 20,000, - so that the profit earned is Rp. 3,787 per pack. There is a difference in the calculation of the cost of production between the company's calculation and the full costing method because the company's calculation does not include labor costs and factory overhead costs, even though the selling price is the same but the profits obtained by the company are much smaller when compared to the company's calculation.
Membangun ketahanan pangan terhadap peternakan sapi bali Seluma selatan kelurahaan rimbo kedui Tri Febrina Melinda; Arzil azizah saputra; Fheroansyah Ade Pranata; Yudi Irawan Abi; Tito Irwanto
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4888

Abstract

Building food security for Bali cattle farming is very important for the sustainability of their livestock, but many breeders do not understand this, therefore I chose the South Seluma area of Rimbu Tavern Village to be my place of service because there are cattle farms that experience this problem, and breeders besides their lack of understanding regarding food development they also have difficulty when the dry season arrives to feed their cows and finally sell, and I finally did PKM there to provide knowledge and creative innovation for cattle food when the dry season arrives by means of counseling to cattle breeders.
The Influence Of Human Resources In Employment Recruitment Process At Bri Branch Office Bengkulu For The 2020-2022 Lydia Gustina Putri; Tri Febrina Melinda
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Recruitment is the process of finding and selecting the right candidate to fill a certain position in an organization or company. This is done to ensure that the organization has a qualified workforce that suits the needs of the company, so that it can contribute to achieving the set business goals. The recruitment process includes searching for candidates, selecting and placing employees according to predetermined qualifications, competencies and criteria. In addition, recruitment is also carried out to obtain variety in terms of background and work experience of candidates, so that the organization can have diverse employees and can provide added value to the company. Employees are an important resource for the company, because they have the mind, talent, energy, desire, knowledge, feelings and creativity that are needed by the company to achieve the company's vision and mission (Mangkunegara, 2009). The success or failure of a company or organization and operational targets cannot be separated from the role of competent employees. The method used is a literature study with a descriptive exploratory approach.
The Role of E-Commerce Use, Capital Availability and Business Training on Performance of Small Medium Enterprise (SMEs) in Indonesia Fahrina Mustafa; Tri Febrina Melinda; Tri Yusnanto; Arief Yanto Rukmana; Jamaluddin Majid
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 3 No. 2 (2023): MALCOM October 2023
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v3i2.924

Abstract

This study aims to determine whether the simultaneous use of finance, business training, and e-commerce has a favorable and significant impact on microbusiness revenue. Multiple linear regression is being used in this quantitative research approach. The people who participate in microbusinesses and have received business training make up the population of this study. Purposive sampling, a non-probability sample technique, and a total of 100 respondents make up the approach employed in this study. The questions for this study were made available and directly completed by respondents using Google Forms. The Likert scale was employed by the author as a measurement in this study. The usage of e-commerce has a good and considerable impact on microbusiness income, according to the research findings. Microbusiness income is significantly and favorably impacted by capital. Microbusiness income is significantly and favorably affected by enterprise training. Microbusiness revenue benefits significantly and positively from the usage of e-commerce, financing, and business training all at once. 52% of microbusiness income is impacted by the usage of e-commerce, financing, and enterprise training. The other 48%, meanwhile, was affected by things unrelated to this study.
Co-Authors Andy Mulyana Arief Yanto Rukmana Arzil azizah saputra Catur Panggih Prayogo Desti Rupita Sari Fahrina Mustafa Fheroansyah Ade Pranata Gayatri, Ida Ayu Made Er Meytha Jamaluddin Majid Lidya Gustina Putri Lydia Gustina Putri Megi Purnomo Muhammad Rahman Febliansa Neri Susanti Nia Indriasari Rahma Dania Siti Hanila Sulisti Afriani Tito Irwanto Tri Yusnanto Wagini Weni Wulandari Yudi Irawan Abi