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All Journal Jurnal Terapan Abdimas Jurnal ABDINUS : Jurnal Pengabdian Nusantara Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Surya Masyarakat
Florence Leony, Florence
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Journal : Jurnal ABDINUS : Jurnal Pengabdian Nusantara

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Pendampingan Peningkatan Usaha Seblak Guna Meningkatkan Penjualan Kharens Emerentia; Christian Vallentino Wadu; Ivonne Averina Setiawan; Eimel Narwasti; Elty Sarvia; Elizabeth Wianto; Christina Christina; Florence Leony; Vivi Arisandhy
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 3 (2023): Volume 7 Nomor 3 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i3.19963

Abstract

UMKM (micro, small and medium enterprises) in Indonesia are growing in a better direction. The government also supports the development of UMKM to recover Indonesia’s economy since the Covid-19 Pandemic. Community Service activities are carried out to provide direction and suggestions for problems experienced by Seblak Basreng business actors. The method used is descriptive research with a qualitative approach. Data collection was carried out by conducting semi-structured interviews, observation, and social media analysis used by Seblak Basreng Teh Dini. The findings from the activities that have been carried out are that the people of Bandung do not know about Seblak Basreng Teh Early, locations that are difficult for new customers to find, product photos on pages on Grab Food and Gofood are less attractive, and do not yet have a cashless payment method. The proposal that has been implemented is to expand customers for Seblak Basreng Teh Early, it is necessary to carry out promotions to promote their wares using Instagram, Facebook, and Tiktok; make banners and road signs; improvement of product photos on Grab Food and Gofood pages; and making QRis. The recommendation that can be conveyed is the continuation of the mentoring program for other business actors so that they can implement and manage digital media optimally.
Co-Authors Chandra Wiranata Chandra Wiranata Christian Vallentino Wadu Christina Christina Cindy Felicia Wisanta David Try Liputra Debora Vivia Kusumawardani Eimel Narwasti Elizabeth Wianto, Elizabeth Elty Sarvia Grecia Grecia Ivonne Averina Setiawan Kartika Suhada Kevin Susanto Kharens Emerentia Kharens Emerentia Lea Mashari Lea Mashari Marpha Yosua Pakpahan Martin Martin Melina Hermawan Mellisa Pricilia Hambali Mellisa Pricilia Hambali Muhamad Bagus Tri Ananda Nadia Natalia Suwandi Rainisa Maini Heryanto Rudy Wawolumaja Victor Suhandi Vivi Arisandhy Yonathan Yehezkiel Widjaja