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Journal : Management Studies and Entrepreneurship Journal (MSEJ)

Pengaruh Kemajuan Teknologi, Literasi Keuangan, Dan Persepsi Kemudahan Terhadap Keputusan Penggunaan Transaksi Digital (E-Wallet) Pada Konsumen Toko Pd Sahabat Pameungpeuk Garut Sarah Apriani; N. Neni Triana; Thomas Nadeak
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3072

Abstract

This study aims to analyze the influence of technological advances, financial literacy, and perceived convenience on the decision to use digital transactions (e-wallets) for consumers at PD Sahabat Pameungpeuk Garut Shop. This study used a descriptive verification method with a quantitative approach, sampling was carried out using a non-probability sampling method, namely purposive sampling technique and using the slovin formula. This research was conducted using a survey method using a Likert scale questionnaire which was distributed to 100 respondents to consumers at the PD Sahabat Pameungpeuk Garut Shop. The data analysis technique used is path analysis with partial and simultaneous hypothesis testing. The results showed that the correlation between the X variables all showed a positive and significant correlation. While partially technological progress shows negative results on the decision to use e-wallet digital transactions, then for financial literacy and perceptions of ease it produces a positive and significant value on the decision to use e-wallet. Simultaneously that between technological advances, financial literacy, perceived convenience has a significant effect on the decision to use e-wallet digital transactions.
Pengaruh E-Trust Dan E-Satisfaction Terhadap Continuance Intention Pada Pengguna OVO Di Karawang Sri Rachman Silvana Dewi; N. Neni Triana; Thomas Nadeak
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3073

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh e-trust dan e-satisfaction terhadap continuance intention pengguna OVO di Karawang. Strategi pengambilan sampel yang digunakan adalah purposive sampling, dan desain penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan deskriptif-verifikatif. Survei dengan menggunakan kuesioner skala Likert digunakan untuk mengumpulkan data dari 100 pengguna OVO di Karawang. Teknik analisis data menggunakan analisis jalur (path analysis) dengan pengujian hipotesis secara parsial dan simultan yang digunakan untuk menganalisis data. Penelitian menemukan hubungan yang menguntungkan antara e-trust dan e-satisfaction. Terdapat hubungan positif yang substansial antara e-trust dan continuance intention (0.330, t-hitung = 3.668 > 1.984). Terdapat hubungan positif dan signifikan secara statistik antara E-Satisfaction dan continuance intention (t-test = 4.778 > 1.984, p = 0.431). Dengan f-hitung 39.918 > f-tabel 3.09, atau nilai signifikan 0.000 (0.05), temuan dari uji simultan menunjukkan bahwa e-trust dan e-satisfaction memiliki dampak yang besar terhadap niat berkelanjutan pengguna OVO di Karawang.