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All Journal Journal of Indonesian Applied Economics Hasanuddin Economics and Business Review Jurnal Sinergitas PkM & CSR FIRM: Journal of Management Studies
Siska Purnama Manurung
President University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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THE EFFECT OF DIRECT AND INDIRECT COMPENSATION TO EMPLOYEE’S LOYALTY (Case Study at Directorate of Human Resources in PT. Pos Indonesia (Persero) Jalan Cilaki No. 73 Bandung) Manurung, Siska Purnama; Kasenda, Regina Keren
Journal of Indonesian Applied Economics Vol 7, No 1 (2017)
Publisher : Department of Economics, Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.133 KB) | DOI: 10.21776/ub.jiae.2017.007.01.6

Abstract

 As company’s main resource, the employees welfare need to be assured, such as through compensation. A proper compensation will make the employees loyal to the company and increase their contribution and productivity.The phenomenon that occurs is the high turnover rate of state-owned company or government-owned company caused by the low level of compensation. PT. Pos Indonesia (Persero) is a state-owned company engaged in courier, logistics, and financial transactions in Indonesia.This research was conducted in Direktorat SDM PT. Pos Indonesia (Persero) Jalan Cilaki No. 73 Bandung to assess the influence of compensation, both directly and indirectly, to the employees’ loyalty. Multiple linear regression analysis indicates that direct compensation has 38, 8% significant and positive relation with the employee’s loyalty, while indirect compensation has 48, 2% significant and positive relation with the employee’s loyalty.
ANALYSIS OF FACTORS THAT AFFECT CHINESE PEOPLE’S DECISION OF CHINA STATE-OWNED COMMERCIAL BANKS Siska Purnama Manurung; Chen Ke
Hasanuddin Economics and Business Review Vol 2, No 1 (2018): HEBR Vol 2 No 1 June 2018
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i1.1472

Abstract

The purpose of this study is to examine Chinese people's decision of China state-owned commercial banks, the Chinese people that stay in Greater Jakarta area, Indonesia. The study included four independent variables (service provision, government support, online bank services, bank perceived security) and a dependent variable (Chinese people's decision). Researchers used quantitative studies to study the data, which was collected using questionnaires. A total of 265 questionnaires were valid in this study. Multivariate regression tests were performed using the T test (partial test) and F test (simultaneous test) hypothesis test to analyze the effect of the dependent variable on the dependent variable. Data analysis uses SPSS 20.0 to generate results. The findings of this study that service provision does not have a significant impact on Chinese people's decision, the three variables of government support, online bank services and bank perceived security have a significant impact on Chinese people's decision. At the same time, these three important independent variables provide 41.9% of the dependent variable.
COVID-19 DAN DAMPAKNYA BAGI PERILAKU KONSUMEN DI INDONESIA TAHUN 2021 [COVID 19 AND THE IMPACT TO CONSUMER BEHAVIOR IN INDONESIA IN 2021] Sonny Sonny; Genoveva Genoveva; Chairy Chairy; Hanif Adinugroho Widyanto; Siska Purnama Manurung
Jurnal Sinergitas PKM & CSR Vol 5, No 2 (2021): October
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v5i2.4333

Abstract

This Community Service is organized by the Marketing Study Center (PUSKA) of President University to the public through a webinar (online). The purpose of this PKM is to provide guidance to business practitioners and the public, how to behave in the midst of this pandemic, product sales are decreasing from month to month, government regulations prohibiting people from leaving their homes temporarily, and public panic. Having business practitioners invited to be speakers, who also experienced the same decline but managed to bring their product sales back to normal, gave a lot of enlightenment to the people who attended the webinar.BAHASA INDONESIA ABSTRACT: PKM ini diselenggarakan oleh pusat kajian (PUSKA) marketing universitas Presiden kepada masyarakat melalui webinar (online). Tujuan dari PKM ini adalah memberikan pengarahan kepada praktisi bisnis dan masyarakat, bagaimana harus bersikap di tengah pandemik ini, dimana penjualan produk menurun dari bulan ke bulan, aturan pemerintah yang melarang masyarakat untuk keluar dari rumah sementara waktu, serta kepanikan masyarakat. Dengan adanya praktisi bisnis yang diundang menjadi pembicara, yang juga mengalami penurunan yang sama namun berhasil membuat penjualan produknya kembali normal, memberikan banyak pencerahan kepada para masyarakat yang hadir di webinar.
GAMING SMARTPHONE’S BRAND PERSONALITY: AN EMPIRICAL STUDY OF BLACK SHARK SMARTPHONE IN INDONESIA Siska Purnama Manurung, MM; Zaky Febridiansyah
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4622

Abstract

This study aims to investigate the impact of brand personality, product quality, price, and online promotion on customer loyalty towards the Black Shark gaming smartphone. Data was collected through questionnaires, employing a quantitative research methodology. Statistical analysis was conducted using SPSS software. The target population consisted of individuals who have used the Black Shark gaming smartphone. Non-probability purposive sampling was employed, and a total of 111 respondents participated in the study, representing an unknown population in Indonesia. Multiple linear regression analysis was employed to examine the relationship between the dependent variable and two or more independent variables. The findings indicate that product quality and online promotion do not have a significant influence on customer loyalty. However, brand personality and price were found to have a significant impact on customer loyalty towards the Black Shark gaming smartphone. Additionally, the study revealed that brand personality, product quality, price, and online promotion collectively influence customer loyalty towards the Black Shark gaming smartphone. Consequently, by enhancing brand personality, improving product quality, maintaining competitive pricing, and intensifying online promotion, companies can effectively enhance customer loyalty towards the Black Shark gaming smartphone.
Co-Authors Chairy Chairy Chen Ke Genoveva, Genoveva Hanif Adinugroho Widyanto Kasenda, Regina Keren Sonny Sonny Zaky Febridiansyah