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All Journal Transformasi: Journal of Economics and Business Management
Desriyanti Banne
Universitas Sembilanbelas November Kolaka
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Service Quality And Product Innovation On Interest In Buying Suzuki Brand Motorcycles In Kolaka Desriyanti Banne; Niar Astaginy; Muhamad Stiadi
Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i4.1113

Abstract

This research aims to determine: The influence of service quality on interest in purchasing Suzuki brand motorbikes in Kolaka; The influence of product innovation on interest in purchasing Suzuki brand motorbikes in Kolaka. This research uses quantitative methods. Data collection in this research used observation, literature study, and distribution of questionnaires. The population of this research is the Kolaka community. Meanwhile, the research sample consisted of 130 respondents using techniques accidental sampling. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based Partial Least Square (PLS) with testing measurement model (outer model), testingmodel structural (inner model) with smart PLS 4.0. Based on the research results, it is known that there is an influence between Service Quality and Purchase Interest And there is an influence between Product Innovation and Purchase Interest.
Co-Authors Muhamad Stiadi Niar Astaginy