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STRATEGI PENGEMBANGAN USAHA DEMPO PISANG SEBAGAI PRODUK KEUNGGULAN DAERAH Astaginy, Niar; Sudarnice
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 4 No 02 (2019): Desember
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

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Abstract

This research is a research that uses a descriptive qualitative approach with the aim to determine internal and external factors and analyze the strategy of developing banana dempo business as a superior product in the area of ​​Bombana Regency. This study uses a SWOT analysis with a matrix of IFE and EFE can be identified important factors from both the external environment and the internal environment that are the strengths, weaknesses, opportunities and threats of banana dempo business in Bombana district. Based on the problem formulation of the SWOT analysis in the IFE matrix shows that the strength and weakness factors have a total score of 2.54, this identifies that the banana dempo business in Bombana Regency is in a fairly strong internal position, where this business has internal strength both in terms of product and strategy. However, based on the EFE matrix shows that the opportunity and threat factor has a total score of 2.77 which means that the banana dempo business does not respond to the opportunities that exist and avoid threats in the industrial market. Developed in the Cartesian diagram that the banana dempo business in Bombana Regency is in quadrant III where the quadrant is a business that has a weak position. So it is expected to change the previous strategy because, the old strategy was feared difficult to be able to capture the opportunities that exist while improving the performance of the banana dempo business organization in Bombana Regency. The position in this quadrant is very dangerous if it does not change the strategy in the banana dempo business in Kolaka Regency, because from the results of the banana dempo business assessment must improve the quality of products and human resources by maintaining strength and must take advantage of opportunities that exist including government support and the use of technology in designing Banana dempo products in realizing superior population in Bombana district.
An Analysis of Customer’s Satisfaction Level to the Quality of Services Provided by Regional Water Supply Company (PDAM) of Kolaka Regency Niar Astaginy
Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Vol 9 No 1 (2017): September 2017
Publisher : IAI Darussalam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.073 KB) | DOI: 10.30739/darussalam.v9i1.113

Abstract

The study is devoted to identifying the customer’s expectation for the service quality of the regional water supply company (PDAM) of Kolaka Regency, describing the customer’s perception of its service quality, and projecting the managerial implication to improve the quality of its services. The analysis methods used are conformity level analysis and important performance analysis. The analysis indicates that the highest expectation of the customer rests on the continuous supply of water without rotation system. The best performance of the company in the customer’s perception is in the explanation of the water system installation procedure which is simple and uncomplicated. Based on Important Performance Matrix, it is apparent that quadrant 1 (Primary priorities) has eight attributes, quandrant 2(maintained) has six attributies, quandrant 3(low priority) has four attributies and quandrant 4(excessive) has two attibuties
PENGARUH IKLAN HIJAU (GREEN ADVERTISING) DAN CITRA MEREK HIJAU (GREEN BRAND IMAGE) TERHADAP KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN (GREEN PRODUCT) Kurnia Kurnia; Niar Astaginy; Ismanto Ismanto
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 10, No 1 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v10i1.3230

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh iklan hijau (green advertising) dan citra merek hijau (green brand image) terhadap keputusan pembelian produk ramah lingkungan (green product). Penelitian ini merupakan penelitian kuantitatif dengan teknik pengumpulan data menggunakan kuesioner dengan skala likert. Populasi dalam penelitian ini adalah seluruh konsumen Garnier di Kabupaten Kolaka dan diambil 60 responden dengan menggunakan teknik purposive sampling. Teknis analisis yang digunkan untuk menguji hipotesis adalah metode Structural Equation Modeling (SEM) dengan teknik analisis data menggunakan Partial Least Square (PLS). Hasil analisis menunjukkan bahwa iklan hijau (green advertising) terbukti memiliki pengaruh signifikan terhadap keputusan pembelian produk ramah lingkungan (green product) pada brand Garnier. Hal ini dibuktikan dengan t-hitung atau t-statistik yaitu 3,844 lebih tinggi dari nilai t-tabel yaitu 1,672 dan pada variabel citra merek hijau (green brand image) menunjukkan pengaruh positif dan signifikan terhadap keputusan pembelian produk ramah lingkungan karena nilai t-hitung atau t-statistik yaitu sebesar 5,288 lebih tinggi dari nilai t-tabel yaitu 1,672. Maka dapat disimpulkan  kedua variabel dependen berpengaruh positif dan signifikan terhadap variabel independen.Kata Kunci: Iklan hijau; citra merek hijau; keputusan pembelian produk ramah lingkungan.
The Influence of Service Quality and Price on Consumer Satisfaction at Top Swalayan Kolaka Niar Astaginy; Sudarnice Sudarnice; Kasmawati Kasmawati
MAMEN: Jurnal Manajemen Vol. 2 No. 1 (2023): Januari 2023
Publisher : Yayasan Literasi Sains Indonesia

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Abstract

The purpose of this study was to determine the effect of service quality and price on consumer satisfaction at Top Swalayan Kolaka. This research is survey research using a questionnaire as an instrument. The population in this study were all consumers at the Top Swalayan Kolaka and taken as many as 90 respondents using accidental sampling, namely anyone who coincidentally met a researcher who was known to have used the product of Top Swalayan Kolaka. Data collection techniques are primary data and secondary data. The data obtained were analyzed using PLS analysis techniques through SmartPLS software. The results showed that service quality had a positive and significant effect on customer satisfaction. This is evidenced by the t-count or t-statistic which is 6.288 higher than the t-table value of 1.662 and the price also has a positive and significant effect on consumer satisfaction because the t-count or t-statistic value is 7.450 higher than the t-table value. which is 1,662. The service quality and price variables have a positive and significant impact on customer satisfaction of 74.2%.
AN EXAMINATION OF THE MODERATION ROLE OF THIRD-PARTY FUNDS' GROWTH IN THE RELATIONSHIP BETWEEN CREDIT RISK, FINANCIAL PERFORMANCE, AND CAPITAL ADEQUACY Titin Hartini; Niar Astaginy; Imam Jayanto
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of capital adequacy and credit risk on financial performance in moderation of the growth of third-party funds. The population in this study is the banking sector listed on the Indonesia Stock Exchange from 2016 to 2022 based on the purposive sampling technique, 16 companies were obtained. In this study using moderation regression analysis. The results of this study are that capital adequacy does not affect financial performance, credit risk has a negative effect on financial performance, the growth of third-party funds cannot moderate the effect of capital adequacy and credit risk on financial performance.
Simple additive weighting for online platform evaluations in small business Niar Astaginy; Moh. Gifari Sono; Sri Purwati; Tanti Widia Nurdiani; Ghalib Suprianto
Jurnal Mantik Vol. 6 No. 4 (2023): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i4.3529

Abstract

Choosing the appropriate online selling platform as a small or medium-sized firm (SME) can help grow sales and expand customer base. Using decision-making approaches with the Simple Additive Weighting (SAW) method, you can select the greatest option among multiple alternatives while selecting the best sales platform. This research aims to assist MSMEs in evaluating and assessing online sales platforms based on the assessment criteria of Average transactions (C1), Unsuccessful transactions (C2), Transaction time (C3), Ease of use of the application (C4), Application errors (C5), and Satisfaction in usage features (C6). The results indicated that alternative A4, Instagram, was the greatest alternative online sales platform, followed by alternative A2, Go Food, as the second-ranking alternative, alternative A3, Grab Food, as the third-ranking alternative, and alternative A1, WhatsApp, as the fourth-ranking alternative. Analysis of the final results can be explained by the tendency of the most prioritized criteria with high criteria weight values, namely the average transaction criteria (C1), ease of use (C4), and application user feature satisfaction (C6), to influence the final results of alternative ranking; the final results of ranking can certainly serve as an alternative option for MSME decisions regarding the selection of online sales platforms.
Peranan Pemerintah Daerah Dalam Penguatan Kreativitas Inovasi Enterpreneur Pada Ekonomi Kreatif Sub Sektor Kuliner Kota Kendari Phradiansah Phradiansah; Indar Ismail Jamaludin; Niar Astaginy
Musamus Journal of Public Administration Vol 5 No 1 (2022): Musamus Journal of Public Administration, Vol 5. 1. October 2022
Publisher : Department of State Administration - Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjpa.v5i1.4746

Abstract

Penelitian ini mengambil fokus kajian pada peranan pemerintah daerah Kota Kendari dalam penguatan kreativitas dan inovasi pengusaha yang berada dalam bidang industri kreatif pada sub sektor kuliner. Fenomena masalah yang sangat klasik dalam perkembangan industri kreatif adalah sumber daya manusia dianggap belum optimal dalam mengkreasikan usahanya. Pelaku usaha kuliner masih mengelola usaha yang umum sudah ada dan terkesan menjadi follower. Penelitian ini merupakan jenis penelitian deskriptif dengan pendekatan kualitatif .Tujuan penelitian ini untuk mengetahui bagaimana peranan pemerintah daerah dalam menstimulus pengembangan kreativitas inovasi para enterpreneur khususnya pada industri kreatif subsektor kuliner di Kota Kendari. Populasi dalam penelitian ini adalah semua aktor yang terlibat dalam penyelengaraan industri kreatif yang berpusat di Kota Kendari Provinsi Sulawesi Tenggara baik dari pemerintah daerah maupun dari industri kreatif sub sektor kuliner. Sampel dalam penelitian ini adalah dipilih informan dan responden yang dianggap representatif dalam penelitian ini, yakni perwakilan dari pemerintah daerah Prov/Kota, Pengusaha Industri Kreatif sub sektor kuliner, dan Masyarakat lain yang dianggap perlu. Dalam penelitian ini pengumpulan data bersifat triangulasi yang bersumber dari Observasi, Wawancara, Studi pustaka, dan Dokumentasi yang bertujuan dapat mengungkap dan menemukan formulasi kebijakan yang tepat dalam penanganan industri kreatif di Kota kendari. Hasil dari penelitian ini menemukan bahwa Kota Kendari merupakan kota yang sedang mengupayakan Industri Kreatif sub sektor kuliner yang kuat yang dimana jumlah sub sektor kuliner di Kota Kendari cukup besar dan potensial. Selanjutnya peran pemerintah daerah sebagai katalisator atau aktor yang mendorong percepatan pengembangan industri kreatif telah terlaksana dengan baik. Namun peran pemerintah daerah sebagai regulator, konsumen, investor, dan entrepreneuer belum optimal pelaksanaannya, sehingga masih perlu pembenahan secara mendalam guna tercapainya tujuan industri kreatif sub sektor kuliner yang unggul dan berdaya saing.
Sosialisasi Manajemen Tata Kelola Pemerintah Desa Di Desa Meura Kecamatan Samaturu Anis Ribcalia Septiana; Niar Astaginy; Taslim Fait; Muhamad Stiadi; Fetni Fetni
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i2.922

Abstract

Kualitas tata kelola pemerintahan desa meura masih relatif rendah akibat kurangnya pemahaman para aparat desa meura tentang prinsip-prinsip Good Governance. Hal tersebut juga berimbas terhadap rendahnya kinerja pemerintah desa dalam memberikan pelayanan yang prima kepada masyarakat. Tujuan dari kegiatan ini memberikan penguatan kapasitas Aparatur desa dalam menyelenggarakan Pemerintahan Desa. Pengabdian masyarakat ini dilaksanakan dengan menggunakan metode Sosialisasi. Hasil dari kegiatan ini yaitu peserta memahami tahapan-tahapan pembuatan perencanaan desa. Selain itu, pemerintah desa terbuka pikirannya untuk kedepannya akan menyelenggarakan pelatihan/penyuluhan peningkatan kapasitas aparatur desanya agar tidak tertinggal jauh dari desa yang lainnya
Pengaruh Pendidikan Dan Pelatihan Terhadap Kinerja Pegawai Di Komisi Pemilihan Umum Kabupaten Bombana Lusi Khairunnisa; Fitri Kumalasari; Niar Astaginy
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 4 (2023): November : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i4.1386

Abstract

This study aims to determine: (1) the effect of education on employee performance in Bombana Regency General Election Commission employees. (2) the effect of training on employee performance in Bombana District Election Commission employees. This research uses a quantitative approach. Collecting data in this study using observation, documentation, and questionnaires. The population of this research is the employees of the General Election Commission of Bombana Regency. While the sample of this study amounted to 33 people. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and the structural model test (inner model) with Smart PLS 3.0. Based on the results of the study it is known that there is a positive and significant influence between the Education variable on Employee Performance in Bombana District Election Commission employees which is shown by a t-statistic value of 0.442 with a P-Value of 0.659. While the variable Training on Employee Performance for the General Election Commission employees of Bombana Regency has a positive and significant effect as shown by the t-statistic value of 3.369 with a P-Value of 0.001.
Effect of Product Quality and Trust on Customer Loyalty of Tabita Skincare Cream Niar Astaginy; Fitri Kumalasari; Irasmia Irasmia
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i2.18557

Abstract

This research is motivated by the existence of gaps in research results and is reinforced by the phenomenon that occurs in Tabita Skincare Cream users in Kolaka Regency, which are still widely used by consumers, but these cosmetic products have not been registered with the BPOM agency. This study aims to measure the effect of product quality and trust on customer loyalty to Tabita skincare cream users in the Kolaka Regency. This study uses a quantitative approach with a purposive sampling technique. The sample used was 50 respondents. Data analysis was processed using structural equation modeling (SEM) with PLS analysis techniques. The study results indicate that product quality has a positive and significant effect on customer loyalty to Tabita skincare cream users in Kolaka Regency. This is evidenced by the t-count, which is 9,816, which is higher than the t-table value of 1,299, and the trust variable also has a positive and significant effect on customer loyalty because the t-count value obtained from the results of data processing is 2.505 higher than the value t-table is 1.299. Then the product quality and trust variables have a positive and significant effect on customer loyalty in the influence of 51.1%, and other variables explain the remaining 48.1% besides those studied in this study.