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All Journal Jurnal Mantik Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Transformasi: Journal of Economics and Business Management Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE

Muhamad Stiadi

Universitas Sembilanbelas November Kolaka

Author-ID : 3995993

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PELATIHAN PEMANFAATAN DIGITAL MARKETING DALAM PENGEMBANGAN PEMASARAN BAGI PELAKU UMKM Muhamad Stiadi; Didin Herlinudinkhaji; Yunila Dwi Putri Ariyanti; Nindita Erwanti
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol 2, No 1 (2021): BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

The purpose of carrying out this community service activity with the theme of using digital marketing in the marketing development of SMEs in the village of Sukorejo is to provide knowledge about digital marketing and training in the application of digital marketing. The method used in the implementation of this activity is through lectures and direct practice of implementing digital marketing. The stages of implementing this event include the opening and introduction of digital marketing, exposure to digital marketing, exposure to some of the problems that are often faced by SMEs, exposure to several foreign terms related to digital marketing then continued with practices related to digital marketing.

The Influence of Entrepreneurship Courses on Students' Entrepreneurial Interests Muhamad Stiadi
Jurnal Mantik Vol. 5 No. 1 (2021): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol5.2021.1269.pp197-200

This study aims to determine the effect of entrepreneurship courses on students' interest in entrepreneurship and aims to determine how much influence this variable has. The method used in this research is descriptive quantitative with testing using SPSS. The data in this study were obtained using an online questionnaire using google form and respondents' answers in the study using a likert scale. The results of this study indicate that the calculated F value is 14,234 with a significant 0,000, while ? = 0.05 because the P value is smaller than ? = 0.05, which means that the entrepreneurship subject variable which includes the material and method of delivering lectures has a positive and significant effect on' interest in students entrepreneurship. early childhood education at Ivet University. The magnitude of the influence of the entrepreneurship subject variable on students' interest in entrepreneurship is 44.2%.

MENUMBUHKAN MINAT BERWIRAUSAHA MELALUI PELATIHAN KEWIRAUSAHAAN BAGI MASYARAKAT DESA TIRAWUTA KABUPATEN KOLAKA TIMUR Muhamad Stiadi; Hanif Kurniadi; Andry Stepahnie Titing; Almansyah Rundu Wonua; Hendrik Hendrik
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022): BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Kegiatan pelatihan kewirausahaan ini diperuntukkan bagi masyarakat Desa Tirawuta, Kabupaten Kolaka Timur. Tujuan dari kegiatan ini adalah menumbuhkan minat kewirausahaan masyarakat Desa Tirawuta melalui pelatihan kewirausahaan dengan memberikan pengetahuan serta keterampilan berwirausaha dengan penyampaian ceramah dan diskusi. Materi disampaikan oleh Dosen Fakultas Ilmu Sosial dan Ilmu Politik program studi manajemen Universitas Sembilanbelas November Kolaka. Hasil dari kegiatan ini peserta memahami materi yang disampaikan dengan jelas, peserta dapat mengikuti pelatihan dengan baik mengenai kewirausahaan, kemudian juga bahwa peserta ingin langsung terjun di dunia usaha dengan memanfaatkan keunggulan komoditas setempat dan ingin membuat tempat wisata berbasis potensi daerah di Desa Tirawuta.

MARKET SEGMENTATION ANALYSIS IN FOOD SELECTION Muhamad Stiadi
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to identify and analyze the market segment of food selection for students of the management study program at Universitas Sembilanbelas November Kolaka. The number of samples in this study were 75 student respondents. Some of the variables used in this study include health, sensory appeal, price, weight control, familiarity, food, convenience, natural content, food restriction. In this research, an analytical tool is used, namely the K-Mean Cluster. The results of this research show that there are three segments. the first segment is respondents who do not show dominant variables in certain variables, the second segment is respondents who attach importance to sensory appeal, price, weight control, familiarity, mood, convenience, natural content attributes, the third segment is respondents who attach importance to health attributes.

THE EFFECT OF COMPLETENESS OF FEATURES AND QUALITY OF INFORMATION ON USER SATISFACTION OF THE POSPAY APPLICATION IN KOLAKA REGENCY Andry Stepahnie Titing; Muhamad Stiadi; Fitri Kumalasari
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The endpoint of this research is to ascertain how Kolaka Regency's Pospay application's feature completeness and information quality affect user satisfaction. According to the study's findings, the Pospay application's user satisfaction in the Kolaka area is unaffected by feature completeness. While the Pospay application's user satisfaction in the Kolaka district is influenced by the information quality variable. With an R Square value of 0.792, or 79.2%, this study's feature completeness and information quality variables have a 79.2% influence on user satisfaction with the Pospay application in Kolaka Regency, while variables not included in the study have a 20.8% influence.

PENINGKATAN KEMAMPUAN PEMASARAN DIGITAL PADA INDUSTRI KREATIF RUMAH TANGGA DI DESA PALEWAI KABUPATEN KOLAKA Muhamad Stiadi; Andry Stepahnie Titing; Jimsan Jimsan; Fitri Kumalasari; Yuyun Anggraini
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023): BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Kegiatan ini diperuntukkan para pelaku industri rumah tangga di desa Palewai kabupaten Kolaka. Tujuan kegiatan pengabdian ini yaitu meningkatkan kemampuan pemasaran digital pada industri kreatif rumah tangga desa Palewai melalui pemberian pengetahuan dan keterampilan dalam pemasaran digital dengan menggunakan media sosial kepada para pelaku industri rumah tangga di desa Palewai. Hasil dari kegiatan pengabdian pada masyarakat melalui pemberian pengetahuan pemasaran digital yaitu meningkatnya pengetahuan dan kemampuan pemasaran digital para pelaku industri kreatif rumah tangga di desa Palewai, para peserta mengikuti kegiatan dengan baik dan sampai acara selesai, serta para pelaku industri rumah tangga ingin selalu mengembangkan pengetahuan khususnya dalam pemasaran supaya penjualan mereka dapat selalu meningkat.

Sosialisasi Manajemen Tata Kelola Pemerintah Desa Di Desa Meura Kecamatan Samaturu Anis Ribcalia Septiana; Niar Astaginy; Taslim Fait; Muhamad Stiadi; Fetni Fetni
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i2.922

Kualitas tata kelola pemerintahan desa meura masih relatif rendah akibat kurangnya pemahaman para aparat desa meura tentang prinsip-prinsip Good Governance. Hal tersebut juga berimbas terhadap rendahnya kinerja pemerintah desa dalam memberikan pelayanan yang prima kepada masyarakat. Tujuan dari kegiatan ini memberikan penguatan kapasitas Aparatur desa dalam menyelenggarakan Pemerintahan Desa. Pengabdian masyarakat ini dilaksanakan dengan menggunakan metode Sosialisasi. Hasil dari kegiatan ini yaitu peserta memahami tahapan-tahapan pembuatan perencanaan desa. Selain itu, pemerintah desa terbuka pikirannya untuk kedepannya akan menyelenggarakan pelatihan/penyuluhan peningkatan kapasitas aparatur desanya agar tidak tertinggal jauh dari desa yang lainnya

The Role of Product Innovation and Market Orientation in Achieving Competitive Advantage in Cashew Guava UMKM in Central Buton Regency Andry Stepahnie Titing; Muhamad Stiadi; Elin Meiliasasmita. R
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.2991

This study aims to determine: (1) The Role of Product Innovation in achieving Competitive Advantage in Cashew MSMEs in Central Buton Regency. (2) The role of Market Orientation in achieving Competitive Advantage in Cashew MSMEs in Central Buton Regency. This research uses an approach with Quantitative methods, Data collection in this study used Literature Study and Questionnaire Distribution. The population of this study were all cashew MSME business actors in Central Buton Regency. While the sample of this study amounted to 48 people. Testing this research instrument using the Validity Test and Reliability Test with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and structural model testing (inner model) with Smart PLS 3.0. Based on the results of the study, it is known that there is a positive and significant influence between the Product Innovation variable on Competitive Advantage as indicated by the t-statistic value of 2.180 with a P-Value of 0.030 and the Market Orientation variable also has a positive and significant effect on Competitive Advantage as indicated by the t-statistic value of 5.143 with a P-Value of 0.000.

Perceived Brand Value And Consumer Involvement On Brand Loyalty Ismanto Ismanto; Muhamad Stiadi; Ulfasari Sukardi
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 4 (2023): November : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i4.1844

This study aims to find out: (1) The Effect of Perceived Brand Value on Brand Loyalty in Suzuki Brand Motorcycle Users in Kolaka Regency. (2) The influence of Consumer Involvement on increasing Brand loyalty for Suzuki Brand Motorcycle Users in Kolaka Regency. This study adopts a quantitative methodology; to collect data, it makes use of observation, literature review, and questionnaire distribution. All riders of Suzuki Brand Motorcycles in Kolaka Regency make up the study's population. whereas 120 persons made up the study's sample. Testing With SPSS 25.0, this research tool does validity and reliability tests. This study employed data analysis methods, specifically, the evaluation of the measurement model (outer model) and the examination of the structural model (inner model) using Smart PLS 4.0. A t-statistic value of 6,545 with a P-Value of 0.000 and a t-statistic value of 2,375 with a P-Value of 0.019, respectively, show that there is a positive and significant relationship between the variable perceived brand value and brand loyalty, and between the variable consumer involvement and brand loyalty.

STORYNOMICS IN THE DIGITAL ERA: A NEW STRATEGY FOR CREATING ENGAGING TOURIST EXPERIENCES THROUGH COMPELLING NARRATIVES Novianty Djafri; Caroline Caroline; Muhamad Stiadi; Siti Sumiati; Al- Amin
INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Vol. 2 No. 3 (2023): SEPTEMBER
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

This paper presents a research study investigating the effectiveness of Storynomics as a novel strategy for enhancing consumer engagement in the tourism industry during the digital era. Recognizing the influential role of stories in inspiring connections between travelers and destinations, the study also acknowledges the significance of technology in integrating storytelling into tourism. Storynomics, the proposed approach, combines the power of storytelling with digital technology to create captivating and immersive tourist experiences. A mixed-methods research approach was employed to explore the implementation and impact of Storynomics in the tourism industry. The research commenced with a comprehensive literature review, gathering theoretical foundations and existing knowledge on storytelling, technology, and consumer engagement in tourism. This review was the basis for developing a conceptual framework for Storynomics in tourism. Following the literature review, a series of practical case studies focused on successful Storynomics implementations by tourism companies. These case studies involved qualitative interviews with industry professionals, analysis of narrative content, and examination of social media platforms and interactive applications employed by these companies. The findings from the case studies were synthesized to provide valuable insights into the application of Storynomics in the tourism industry. The study highlights how the synergy between storytelling and digital technology can generate compelling and personalized experiences, drive consumer engagement, and contribute to broader marketing objectives and business growth.

Co-Authors Abdul Rosid Adelina Lubis Al- Amin Alfiana Almansyah Rundu Wonua Andri Nirwana AN Andry Stepahnie Titing Andry Stepahnie Titing Anis Ribcalia Septiana B.M.A.S. Anaconda Bangkara Caroline Caroline Cut Ita Erliana Dahlan Abdullah Dede Gustian Deisye Supit Desriyanti Banne Didin Herlinudinkhaji, Didin Doby Indrawan Dwi Apriyanti Kumalasari Elin Meiliasasmita. R Era Purike Fetni Fetni Fitri Kumalasari Fitriani Tobing Hanif Kurniadi Hendrik Hendrik Ismanto Ismanto Jeffry H. Sinaulan Jimsan Jimsan Kasman, Yorman Khusniyah Khusniyah Listiana Sri Mulatsih Loso Judijanto Luana Sasabone Maruf, Irma Rachmawati Mohammad Taqiuddin Mohamad Nenden Hendayani Niar Astaginy Nindita Erwanti Novianty Djafri Nur Qomariah Nurlela Nurlela Rini Lestari Riris Ambarwati Rostini Rostini Siti Sumiati Taslim Fait Ulfasari Sukardi Ulfi Aurelia Yunila Dwi Putri Ariyanti Yuyun Anggraini

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