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All Journal International Journal of Management Progress
Husna Katjina
Universitas Muhammadiyah Buton
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Marketing Strategy in Increasing Sales Apeng Cashew Trading Business Central Buton District Husna Katjina; Suriadi Suriadi
International Journal of Management Progress Vol. 5 No. 1 (2023): International Journal of Management Progress
Publisher : Institute for Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/ijmp.v5i1.4119

Abstract

The aim of the study was to find out how the marketing strategy was in increasing sales of Apeng Cashew Cashew Trading Business (UD) in Lombe, Gu District, Central Buton Regency. The method used is observation and interviews. The method of data analysis is descriptive qualitative. Based on the results of research and discussion it can be concluded that the marketing strategy of UD. Cashew Cashew Apeng in Lombe Gu District Central Buton Regency which consists of product, price, place, promotion, people, process and physical evidence can increase sales in 2021 Rp. 128,500,000, - increasing in 2022 by Rp. 173,300,000,-. The suggestions given are (1) So that UD. Apeng cashew nuts in Lombe, Gu sub-district, Central Buton regency, in the promotion strategy can use brochures that can provide information about cashew products and use signboards at cashew processing and selling places so that the sales obtained can continue to increase. (2) So that future researchers can add research variables so that they can enrich research results.
Effect of Terminal Levy Contribution on Local Original Revenue Dwi Agustyawati; Hastuti; Suriadi; Husna Katjina; Muhamad Rais
International Journal of Management Progress Vol. 5 No. 2 (2023): International Journal of Management Progress
Publisher : Institute for Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/ijmp.v5i2.4415

Abstract

The study aims to find out: the contribution of the Wamengkoli Wara terminal levy to regional revenue. Quantitative research is the chosen research methodology. Both secondary and primary data are used. Contribution analysis is used in data analysis. The sampling method uses saturated samples over a period of 5 years, or from 2018 to 2022. All data needed to collect data based on research in the form of concepts, definitions, or theories that can be applied to explain the problem to be discussed through this research. The Regional Revenue Office, the Transportation Office, and in this case customers are secondary data sources. The study findings show that: The average contribution of the wamengkoli wara terminal levy to Regional Original Revenue during 2018-2022 is 1.63% This shows that the contribution of the terminal levy is still considered insufficient due to several things such as the COVID-19 pandemic and inter-district rental car/motorbike bus users prefer to raise and drop off passengers outside the terminal. In general, passengers who travel back and forth have private vehicles that are not collectible to the terminal Central Buton Regency is still a new pemekaran area, so the volume of terminal service users is still lacking.
Co-Authors Dwi Agustyawati Hastuti Muhamad Rais Suriadi Suriadi Suriadi