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All Journal Journal on Education Media Agribisnis International Journal of Management Progress Jurnal Ekonomi
Suriadi Suriadi
Universitas Muhammadiyah Buton
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Strategi Pengembangan Jeruk Manis Di Kecamatan Siompu Kabupaten Buton Selatan Suriadi Suriadi; Rabiyatul Jasiyah; La Kasman
Media Agribisnis Vol 5 No 2 (2021): November
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/agribisnis.v5i2.1680

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pengembangan jeruk manis di Desa Waindawula Kecamatan Siompu Kabupaten Buton Selatan. Sampel dalam penelitian ini adalah seluruh petani jeruk manis sebanyak 20 orang. Metode analisis data menggunakan analisi matriks Strength, Weakness, Opportunities, dan Threat. Hasil penelitian menunjukan bahwa strategi yang baik berada pada kuadran I menandakan keadaan yang sangat bermanfaat mempunyai peluang dan kekuatan untuk mendukung metode perkembangan yang agresif (cenderung, kebutuhan) dan pada matriks SWOT menerapkan strategi S-O yaitu adanya kesediaan lahan yang masih luas sehingga petani dapat memperoleh produksi yang tinggi dengan meningkatkan budidaya jeruk manis, adanya SDM anggota keluarga sendiri agar dapat dimanfaatkan sebagai tenaga kerja untuk proses penjualan jeruk manis melalui media sosial, adanya pengetahuan dan keterampilan petani sehingga menghasilkan jeruk manis yang berkualitas, dan petani dapat mempromosikan hasil jeruk manis karena mempunyai cita rasa yang khas sehingga mampu dikenal oleh masyarakat secara umum. Kemudian hasil analisis data dalam matriks SWOT menerapkan strategi S-O yaitu dengan total skor 3.69. Adapun dalam matriks IFAS memiliki total skor kekuatan 1.97 dan total skor kelemahan 0.5 sedangkan dalam matriks EFAS memiliki total skor peluang 1.72 dan total skor ancaman 0.56.
Marketing Strategy of Shredded Fish Cob Products of Bumdes Lagunci in Bahari Tiga Village Suriadi Suriadi; Rabiyatul Jasiyah; Nurdin P
Media Agribisnis Vol 6 No 1 (2022): Mei
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/agribisnis.v6i1.2504

Abstract

This study aims to determine the internal and external factors that affect the marketing of Shredded Fish Tongkol BUMDES lagunci and internal and external analysis of the marketing strategy of Shredded Fish Tongkol BUMDES lagunci. The data used to find out the factors that influence the marketing of Shredded Cob Fish Products is to conduct an interview with a shredded cob fish maker BUMDES Lagunci. Meanwhile, the marketing strategy using SWOT analysis External factors of the household industry of the BUMDES Lagunci community in Bahari Tiga Village consist of; 1) shredded fish business opportunities that are supported a.) close to raw materials. b) the need for labor is always fulfilled. c) support from the government. d) easy credit access. e) ease of obtaining a business license. 2) the threat of shredded fish business is a) weather or climate change. b) competitors of similar ventures. c) shredded cob fish products are not yet known by the wider community. Marketing strategies used, namely 4P Produck Price Place and Promotion. The internal household factors of BUMDES Lagunci Bahari Tiga Village consist of; 1) the strength of the shredded fish business that is supported a) the existence of partnership cooperation. b) skilled labor. c) affordable product prices d) product excellence (taste and packaging) e) adequate facilities and infrastructure. 2) the weakness of the shredded fish business.
THE EFFECT OF PRODUCT BRANDING AND ONLINE PROMOTIONAL VIDEOS ON CONSUMER PURCHASING DECISIONS IN MSMES Gordius Ago; Rabiyatul Jasiyah; Suriadi Suriadi; Ivonne Ayesha; Henny Herawati
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The impact of product branding and online promotional video on consumer purchase decisions in micro, small, and medium-sized enterprises (MSMEs) is an integral component of the company's marketing strategy for supporting operations and increasing sales. According to studies, MSMEs who use effective product branding and digital advertising have better sales levels than those that do not. Consequently, the goal of this study is to investigate the impact of product branding and online promotional video on SME consumers' purchase decisions. The research strategy is quantitative and employs a questionnaire with a random sample of 10 MSME respondents. The results indicated that the variables of product branding (X1) and online promotional video (X2) had a substantial impact on the purchasing decisions of MSMEs with a reliability coefficient more than or equal to 0.70, therefore it is considered reliable.
The Influence of Organizational Culture, Work Environment and Work Discipline on Job Satisfaction of Teachers at Boarding School Suriadi Suriadi; M. Rafid; Zulkifli Zulkifli; Abdurohim Abdurohim; Damirah Damirah
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2544

Abstract

The purpose of this study is to determine how organizational tradition, work environment, and work behavior effect trainer activity delight. This study employs quantitative methodologies and makes use of strategies for gathering facts from the distribution of questionnaires and library records. 74 teachers made up the study's sample. The analytical method used has been multiple linear regression. Using the data analysis tool SPSS 20.0. With a sig F value of 0.000 < alpha 0.05 and an f-count value of 10.821 > f-table of 2.160, the findings of this study show that organizational culture, work discipline, and work environment all have an impact on teacher job satisfaction. With a sig t value of 0.003 < alpha 0.05 and a t-count value of 3.031 > 1.993 in t-table, the results of the t test demonstrate a significant link between the work environment and teacher job satisfaction. Organizational culture strongly influences teacher job satisfaction, with a sig t value of 0.040 < alpha 0.05 and a t-count value of 2.092 > t-table 1.993. Work discipline has a considerable impact on teachers' job satisfaction, with a t-count of 2.234 > t-table of 1.993 and a sig t value of 0.029 < alpha of 0.05.
Marketing Strategy in Increasing Sales Apeng Cashew Trading Business Central Buton District Husna Katjina; Suriadi Suriadi
International Journal of Management Progress Vol. 5 No. 1 (2023): International Journal of Management Progress
Publisher : Institute for Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/ijmp.v5i1.4119

Abstract

The aim of the study was to find out how the marketing strategy was in increasing sales of Apeng Cashew Cashew Trading Business (UD) in Lombe, Gu District, Central Buton Regency. The method used is observation and interviews. The method of data analysis is descriptive qualitative. Based on the results of research and discussion it can be concluded that the marketing strategy of UD. Cashew Cashew Apeng in Lombe Gu District Central Buton Regency which consists of product, price, place, promotion, people, process and physical evidence can increase sales in 2021 Rp. 128,500,000, - increasing in 2022 by Rp. 173,300,000,-. The suggestions given are (1) So that UD. Apeng cashew nuts in Lombe, Gu sub-district, Central Buton regency, in the promotion strategy can use brochures that can provide information about cashew products and use signboards at cashew processing and selling places so that the sales obtained can continue to increase. (2) So that future researchers can add research variables so that they can enrich research results.
Co-Authors Abdurohim Abdurohim Damirah Damirah Gordius Ago Henny Herawati Husna Katjina Ivonne Ayesha Jasiyah, Rabiyatul La Kasman M. Rafid Nurdin P Zulkifli Zulkifli