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All Journal International Journal of Artificial Intelligence Research Community Engagement and Emergence Journal (CEEJ)
Angelina E. Rumengan
Universitas Batam
Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions

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Journal : International Journal of Artificial Intelligence Research

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Development of E-Commerce Applications to Support Digital-Based Marketing John Friadi; Angelina E. Rumengan; Dodi P. Yani; Muhamad Sigid Safarudin; Suroto Suroto
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.1010

Abstract

E-commerce is one of the application platforms that support digital-based marketing. The development of e-commerce from year to year is increasing, which is influenced by the development of information technology and the internet. The development of the internet has caused a shift in human activities from offline to online. During the Covid 19 pandemic, the growth of e-commerce has also increased sharply. The Covid 19 pandemic has caused a shift in human habits in purchasing goods from offline to online. This research develops a prototype e-commerce application to support digital-based marketing and conducts usability testing of the developed application using the SUS (System Usability Scale) scale. Based on the analysis and calculation of the SUS scale score, a score of 77.03 is obtained, meaning that the application is functionally good and acceptable to users and shows that using e-commerce applications supports digital-based marketing and affects the increase in marketing and sales
Co-Authors Dodi P. Yani Fadlan Fadlan Faris Ramadhan Henry Aspan John Friadi Muhamad Sigid Safarudin Randi Rian Putra Sri Wahyuni Suroto Suroto Wahyuni, Etty Sri