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All Journal International Journal of Multidisciplinary Approach Research and Science
La Ode Muhammad Aat Affandy Raf’ At
Universitas Hasanuddin
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Immunology & microbiology Social Sciences

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Tourism Development Strategy for Increasing Regional Origin Income (PAD) At the Tourism Service, Buton Selatan District La Ode Muhammad Aat Affandy Raf’ At; Nuraeni Kadir; Madris Madris
International Journal of Multidisciplinary Approach Research and Science Том 1 № 03 (2023): International Journal of Multidisciplinary Approach Research and Science
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v1i03.210

Abstract

South Buton Regency has great potential to optimize the tourism sector. Apart from presenting stunning natural scenery, tourism also positively impacts various aspects of life, including increasing the economy through the income sector, increasing employment opportunities, promoting regional culture, and developing infrastructure. This study aims to identify strategic factors, which are strengths and weaknesses as well as opportunities and threats, and then formulate priority tourism development strategies to increase local revenue (PAD) at the South Buton Regency Tourism Office. Primary data is used through field observations and interviews, while secondary data is obtained from previous research, books, and related agencies. The results of the study indicate alternative strategies that can be considered, including increasing cultural ecotourism programs as well as improving infrastructure and marketing, promotion and awareness campaign strategies to promote South Buton Regency as an attractive tourist destination, attractions diversification strategies to attract more tourists and increase repeat visits and increase promotion through social media with an emphasis on the uniqueness of local appeal.
Co-Authors Madris Madris Nuraeni Kadir