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All Journal Jurnal EMT KITA International Journal Software Engineering and Computer Science (IJSECS)
Caroline
Universitas Sultan Fatah
Computer Science & IT Economics, Econometrics & Finance

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E-Commerce Supply Chain Optimization with the MOORA Method and Certainty Factor Caroline
International Journal Software Engineering and Computer Science (IJSECS) Vol. 3 No. 2 (2023): AUGUST 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v3i2.1506

Abstract

This study analyzes supply chain optimization on e-commerce platforms by applying the MOORA (Multi-Objective Optimization on the basis of Ratio Analysis) and Certainty Factor methods. The aim of this research is to gain in-depth insights into the relative performance of e-commerce platforms in the context of predefined criteria and sub-criteria. The research methodology consists of six stages, including data collection, selection of criteria and sub-criteria, application of Certainty Factor, selection of case studies, relative analysis using MOORA, and certainty level analysis using Certainty Factor. The results of the analysis show that these two methods provide valuable insights regarding the performance of e-commerce platforms. The MOORA method provides a relatively strong rating, while the Certainty Factor provides an additional dimension by considering the level of certainty regarding the factors that affect performance. From a comparison of the results of the two methods, platforms such as Tokopedia.com and Shopee consistently rank well in both analyses. The implication of this research is that the e-commerce platform has greater development potential in supply chain optimization efforts. Overall, the integration of the MOORA and Certainty Factor methods has succeeded in providing more detailed and comprehensive insights into supply chain optimization on e-commerce platforms. This research provides guidance for stakeholders in making more informed and directed decisions regarding supply chain optimization strategies in e-commerce platforms
Analisis Perbandingan Merek Smartphone Apple dan Samsung pada Mahasiswa Fakultas Ekonomi Universitas Swasta di Jakarta Susbiyantoro; Caroline; Johny Aninam; Aat Ruchiat Nugraha
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1547

Abstract

The rapid development of the telecommunications sector, especially the smartphone sector, has created fierce competition among different brands to win the hearts of consumers. This study aimed to determine the differences in brand associations between the two market leaders, Apple iPhone, and Samsung, among students of the Faculty of Economics of a private university in Jakarta. Data was collected through a survey of 100 respondents who have used or are currently using products from one of these brands. Data analysis results show a significant difference in brand associations between Apple iPhone and Samsung. The high t value (9.296 > 1.984) confirms that this difference is statistically significant. These results provide valuable information about how these two brands are perceived by students in the School of Economics, which can be used to improve branding and marketing strategies within a market. growing and more competitive. This study makes an important contribution to understanding the dynamics of brand associations in the context of the rapidly evolving smartphone industry.
Analisis Dampak Kualitas Layanan Pada Fakultas Ekonomi Universitas di Provinsi Jawa Timur, Jawa Barat dan Jawa Tengah Imam Hanafi; Muhammad Nana Trisolvena; Caroline; Siti Sumiati
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1604

Abstract

This study analyzes the impact of service quality at the Faculty of Economics of several universities in the provinces of East Java, West Java, and Central Java. This study aims to evaluate the correspondence between expectations and reality of 100 students from different Economics Faculties in 3 research provinces using the Convenience Sampling method. Research results show that there is a significant difference between expectations and reality in terms of reliability, showing that service quality at economics faculties in three provinces has still not met students' expectations. A similar phenomenon occurs in relation to the responsiveness factor, highlighting the need to increase the level of service responsiveness. The analysis also highlighted the need to improve trust and empathy elements in services, with significant discrepancies between expectations and reality. T-test results confirm that service quality, especially in the aspects of reliability, responsiveness, trustworthiness, empathy, and tangibility, still does not fully meet students' expectations. Faculty of Economics of three provinces. Therefore, relevant universities should increase efforts to improve the aspects of reliability, responsiveness, trustworthiness, empathy, and tangibility so that students can have more confidence in the services are provided. It is hoped that this step will have a positive impact in enhancing student satisfaction and their academic success.
Co-Authors Aat Ruchiat Nugraha Imam Hanafi Johny Aninam Muhammad Nana Trisolvena Siti Sumiati