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All Journal Jurnal Bisnis dan Pembangunan
Ahmad Firman Hakim
Magister Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Lambung Mangkurat, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pemetaan Perseptual Dan Preferensi Kunjungan Wisata Religi Kota Banjarmasin Di Masa Pandemi Covid-19 Ahmad Firman Hakim; Taharuddin Taharuddin
JURNAL BISNIS DAN PEMBANGUNAN Vol 12, No 2 (2023): Mei-Agustus 2023
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v12i2.17071

Abstract

Analysis of Perceptual Mapping and References to Religious Tourism Visits in Banjarmasin City during the Covid-19 Pandemic (Study on Tourists in Banjarmasin City). Supervised by Taharuddin. This study aims to identify and explain perceptual mapping, visit preferences, and predictions of destination religious destinations in Banjarmasin City with perceptual mapping analysis and tourist visit preferences. This research is quantitative research using SPSS for Windows version 26 with a Multidimensional scaling analysis method. The sample in this study used the Matchin & Campbell formula with a sample of 150 respondents. The analytical tools used are descriptive analysis, perceptual mapping analysis, and thrust one-case analysis. Based on the results of the analysis carried out, the results show that the destinations of the Sabilal Muhtadin Grand Mosque, Jami Mosque, and Habib Basirih Tomb which will be crowded Keywords: Perceptual Mapping, Visit Reference, Tourism and Religion
Co-Authors Taharuddin Taharuddin