Jurnal Bisnis dan Pembangunan
Vol 12, No 2 (2023): Mei-Agustus 2023

Analisis Pemetaan Perseptual Dan Preferensi Kunjungan Wisata Religi Kota Banjarmasin Di Masa Pandemi Covid-19

Ahmad Firman Hakim (Magister Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Lambung Mangkurat, Indonesia)
Taharuddin Taharuddin (Magister Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Lambung Mangkurat, Indonesia)



Article Info

Publish Date
07 Aug 2023

Abstract

Analysis of Perceptual Mapping and References to Religious Tourism Visits in Banjarmasin City during the Covid-19 Pandemic (Study on Tourists in Banjarmasin City). Supervised by Taharuddin. This study aims to identify and explain perceptual mapping, visit preferences, and predictions of destination religious destinations in Banjarmasin City with perceptual mapping analysis and tourist visit preferences. This research is quantitative research using SPSS for Windows version 26 with a Multidimensional scaling analysis method. The sample in this study used the Matchin & Campbell formula with a sample of 150 respondents. The analytical tools used are descriptive analysis, perceptual mapping analysis, and thrust one-case analysis. Based on the results of the analysis carried out, the results show that the destinations of the Sabilal Muhtadin Grand Mosque, Jami Mosque, and Habib Basirih Tomb which will be crowded Keywords: Perceptual Mapping, Visit Reference, Tourism and Religion

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Journal Info

Abbrev

bisnispembangunan

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

urnal Bisnis dan Pembangunan published by Master Program of Business Administration Science Faculty of Social and Political Sciences Lambung Mangkurat University as a media of publication of ideas or ideas and scientific studies in the framework of science development in the field of business and ...