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Arindya Sari
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Computer Science & IT Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Other

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Pelatihan Kewirausahaan dan Strategi Pemasaran Produk Hasil Kerajinan Kelompok PKK pada Desa Wisata Sungai Kupah Kabupaten Kubu Raya Melati Pramudita Lestari; Agus Widodo; Anik Cahyowati; Desty Wana; Fiorintari Fiorintari; Merry Triani; Murti Puspita Rukmi; Susan Andriana; Arindya Sari; Yohanes Adi Nugroho
Kapuas Vol 3 No 2 (2023): Kapuas : Jurnal Publikasi Pengabdian Pada Masyarakat
Publisher : Politeknik Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31573/jk.v3i2.571

Abstract

The purpose of implementing this community service is to provide training and empower the community regarding the importance of entrepreneurial management and marketing strategies for the products of the PKK group's work in the Sungai Kupah tourist village. This community service activity is carried out by providing material on entrepreneurship and providing an understanding that the community can market handicraft products and make their living environment a tourist destination. The results of this activity the participants were able and able to market handicraft products by utilizing existing digital marketing and were able to describe what potentials existed in Sungai Kupah Tourism Village, Kubu Raya Regency.
Co-Authors Agus Widodo Anik Cahyowati Desty Wana Fiorintari Fiorintari Melati Pramudita Lestari Merry Triani Murti Puspita Rukmi Susan Andriana Yohanes Adi Nugroho