Kapuas
Vol 3 No 2 (2023): Kapuas : Jurnal Publikasi Pengabdian Pada Masyarakat

Pelatihan Kewirausahaan dan Strategi Pemasaran Produk Hasil Kerajinan Kelompok PKK pada Desa Wisata Sungai Kupah Kabupaten Kubu Raya

Melati Pramudita Lestari (Politeknik Negeri Pontianak)
Agus Widodo (Unknown)
Anik Cahyowati (Unknown)
Desty Wana (Unknown)
Fiorintari Fiorintari (Unknown)
Merry Triani (Unknown)
Murti Puspita Rukmi (Unknown)
Susan Andriana (Unknown)
Arindya Sari (Unknown)
Yohanes Adi Nugroho (Unknown)

Article Info

Publish Date
28 Jul 2023

Abstract

The purpose of implementing this community service is to provide training and empower the community regarding the importance of entrepreneurial management and marketing strategies for the products of the PKK group's work in the Sungai Kupah tourist village. This community service activity is carried out by providing material on entrepreneurship and providing an understanding that the community can market handicraft products and make their living environment a tourist destination. The results of this activity the participants were able and able to market handicraft products by utilizing existing digital marketing and were able to describe what potentials existed in Sungai Kupah Tourism Village, Kubu Raya Regency.

Copyrights © 2023




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Journal Info
Kapuas
Website

Abbrev

JK

Publisher

Politeknik Negeri Pontianak

Subject

Computer Science & IT Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Other

Description

Jurnal Kapuas adalah Media Publikasi Elektronik Artikel Kegiatan Pengabdian Pada Masyarakat yang dikelola oleh Unit Penelitian dan Pengabdian Pada Masyarakat (UPPM) Politeknik Negeri Pontianak. Ruang Lingkup kegiatan Pengabdian Pada Masyarakat dapat berupa sosialisasi, penyuluhan, pendampingan ...