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Zainul Wasik
Department of Management, Faculty of Economics and Business, Airlangga University, Surabaya, Indonesia
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Cross-Functional Problems in the Customer Relationship Management Implementation of Relationship Marketing Zainul Wasik; Sudarnice; Muchammad Saifuddin
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): December: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sinergi Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.21

Abstract

The way businesses are structured has significantly changed as they transition from customer-based to product-based structures. The development of Customer Relationship Management, which is supported by the convergence of information systems and the creation of auxiliary software, is a major force behind this transition. It promises to dramatically enhance the application of relationship marketing principles. The three key issues that can help (or hurt) the growth of customer relationship management in the service industry are examined in this paper. These issues are organisational culture and communication, management metrics, and cross-functional integration, particularly between marketing and information technology.
Social Entrepreneurship In The New Economy Among The Younger Generation Zainul Wasik; Suwandi S. Sangadji; Dedy Iswanto
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): December: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sinergi Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.22

Abstract

Purpose: This essay aims to reconstruct young people's understanding of and attitude towards social entrepreneurship as a field of endeavour critical to developing crucial competencies in the New Economy. The study also aims to describe young people's perceptions of their willingness to participate in society and the current economy as agents. Design/methodology/approach: In order to accomplish this, a diagnostic study (based on a so-called task catalogue) was carried out with a group of more than 500 students in Indonesian vocational high schools, senior high schools, and private schools, as well as three workshops with students from particular school types. Findings: According to the study, students are aware of the possibilities of engaging in social activism through broadly construed social entrepreneurship and third sector involvement. It was also proven that they are well cognizant of the opportunities and requirement for action in this regard. The materials that students have discussed transfer into skills required in the New Economy. Research limitations/implications: A lot of variables that could influence teenage behaviour must be taken into account in modern study. These difficulties will undoubtedly merit consideration throughout the formulation and creation of the research's tools in further in-depth studies. Practical implications: Young people's social entrepreneurship is constantly evolving, and even though its focus shifts (from shared management activities to civic engagement and social solidarity activities), it always refers to collaborative efforts on the cusp of economic and social reality. Young people's attitude towards carrying out duties that are beneficial to society is also evolving. Young people view them as a chance to address both societal issues and the difficulties posed by the postmodern world's transformations. Social implications: Young people are more conscious and involved citizens as well as more responsible future members of the New Economy thanks to the competencies they have acquired. Originality/value: The paper reconstructs the tools, strategies, and perspectives of young people towards the agency opportunities provided by social entrepreneurship. The knowledge that was gathered was examined in light of the project's competency-based competence issues.
Market Orientation's Neglected Role in Marketing Exploitation and Exploration Tradeoffs Zainul Wasik; Candraningrat; Muchammad Saifuddin
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): December: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sinergi Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.23

Abstract

The goal of marketing exploitation methods, sometimes referred to as marketing exploration, can be to increase the company's knowledge and capabilities or to improve its current capabilities. According to a study on organisational strategy and learning, using both strategies can compromise each company's operational processes and harm its financial success. Market organisation, in our opinion, facilitates the flow of market information between the two strategy processes, integrates the two strategies by acting as a dynamic market, and aids businesses in integrating marketing exploitation and exploration strategies. Using complementary high-level marketing exploration and marketing exploitation strategies, companies with strong market orientation can improve the financial performance of new products, as measured at two different points in time, according to a study of the packaged food industry in Indonesia. However, as the trade-off foresees, businesses with a poor market orientation are unable to benefit from these techniques.
Co-Authors Candraningrat Dedy Iswanto Muchammad Saifuddin Sudarnice, Sudarnice Suwandi S. Sangadji