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All Journal Journal of Managerial Sciences and Studies
Muchammad Saifuddin
Management Department, Faculty of Economics and Islamic Business, Sunan Ampel State Islamic University, Surabaya.
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Cross-Functional Problems in the Customer Relationship Management Implementation of Relationship Marketing Zainul Wasik; Sudarnice; Muchammad Saifuddin
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): December: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sinergi Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.21

Abstract

The way businesses are structured has significantly changed as they transition from customer-based to product-based structures. The development of Customer Relationship Management, which is supported by the convergence of information systems and the creation of auxiliary software, is a major force behind this transition. It promises to dramatically enhance the application of relationship marketing principles. The three key issues that can help (or hurt) the growth of customer relationship management in the service industry are examined in this paper. These issues are organisational culture and communication, management metrics, and cross-functional integration, particularly between marketing and information technology.
Market Orientation's Neglected Role in Marketing Exploitation and Exploration Tradeoffs Zainul Wasik; Candraningrat; Muchammad Saifuddin
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): December: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sinergi Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.23

Abstract

The goal of marketing exploitation methods, sometimes referred to as marketing exploration, can be to increase the company's knowledge and capabilities or to improve its current capabilities. According to a study on organisational strategy and learning, using both strategies can compromise each company's operational processes and harm its financial success. Market organisation, in our opinion, facilitates the flow of market information between the two strategy processes, integrates the two strategies by acting as a dynamic market, and aids businesses in integrating marketing exploitation and exploration strategies. Using complementary high-level marketing exploration and marketing exploitation strategies, companies with strong market orientation can improve the financial performance of new products, as measured at two different points in time, according to a study of the packaged food industry in Indonesia. However, as the trade-off foresees, businesses with a poor market orientation are unable to benefit from these techniques.
Co-Authors Candraningrat Sudarnice, Sudarnice Zainul Wasik