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All Journal Management Studies and Entrepreneurship Journal (MSEJ) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management
Erna Listiana
Universitas Tanjungpura
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Comparative Analysis of TopIndoku Resellers: Unveiling B2B Dynamics Between Kalimantan Barat and Beyond Seiko Manito; Nur Afifah; Erna Listiana; Barkah Barkah; Wenny Pebrianti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3955

Abstract

This research discusses the influence of service quality, customer satisfaction on loyalty of Topindoku resellers in West Kalimantan and outside West Kalimantan. This research also compared the responses of Topindoku resellers in West Kalimantan and outside West Kalimantan. This research uses quantitative methods with a survey approach. Data will be collected through the use of a questionnaire which will be distributed to Topindoku resellers in West Kalimantan and outside West Kalimantan. Data analysis will involve statistical techniques such as difference tests and path analysis to test the relationship between the variables studied. The results of the research show that there are differences in Service Quality responses between Topindoku resellers in West Kalimantan and outside West Kalimantan. However, there was no difference in Customer Satisfaction and Loyalty responses to Topindoku resellers in West Kalimantan and outside West Kalimantan. The results of service quality have a positive and significant effect on loyalty towards Topindoku resellers in West Kalimantan and outside West Kalimantan. Service quality has a positive and significant effect on customer satisfaction with Topindoku resellers in West Kalimantan and outside West Kalimantan. Customer satisfaction has a positive and significant effect on loyalty towards Topindoku resellers in West Kalimantan and outside West Kalimantan. Apart from that, customer satisfaction can act as a mediator between service quality and loyalty towards Topindoku resellers in West Kalimantan and outside West Kalimantan.
Pengaruh Need For Uniqueness dan Bandwagon Effect terhadap Purchase Intention Melalui Value-Expressive Function Of Attitude Sebagai Variabel Intervening: Studi Empiris pada Hijab Buttonscarves Meydiawati Meydiawati; Wenny Pebrianti; Nur Afifah; Erna Listiana
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.5816

Abstract

This research aims to test and analyze the influence of need for uniqueness and bandwagon effect on purchase intention through the value-expressive function of attitude as an intervening variable. Sampling uses purposive sampling, which is a type of non-probability sampling in which the sampling technique uses certain considerations. The number of samples in this study was 150 respondents. The data analysis technique in this research uses a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The research results show that the need for uniqueness and the bandwagon effect have a significant effect on the value-expressive function of attitude. Need for uniqueness and bandwagon effect have a significant influence on purchase intention. Value-expressive function of attitude has a significant effect on purchase intention. Value-expressive function of attitude mediates the indirect influence of need for uniqueness and bandwagon effect on purchase intention. All hypothesis testing results show a strong level of significance and reliability. The implication of these findings is the importance of Buttonscarves in designing a marketing strategy that not only emphasizes product exclusivity, but is also able to exploit consumers' desires to express their personal values through the products they buy
The Effect of Risk Profile, Profitability, and Capital on Profit Growth of Indonesian Digital Banks Tanti Yulianingsih; Erna Listiana; Helma Malini; Wendy; Giriati
Ilomata International Journal of Management Vol 5 No 1 (2024): 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.981

Abstract

Digital Bank is a bank innovation that is very popular today because it provides convenience in transactions. The large number of digital bank enthusiasts makes researchers interested in researching the health of digital banks. This study will investigate how much influence the bank's health level has on the profit growth of digital banks, as measured by the risk profile using NPL and LDR indicators, GCG with institutional ownership, Profitability with ROA indicators, and Capital with CAR indicators. This study utilized panel data regression analysis techniques. The Population in this study are all digital banks registered on IDX, and sampling was performed using purposive sampling techniques, so there are nine banks as a sample from 20 banks. Secondary data research using documentation study methods and literature studies for data collection. This study relies on financial statements obtained from the official web pages of every digital bank and www.idx.co.id as its data source. The research results obtained are ROA was discovered to have a statistically significant positive impact on profit growth, while NPL, LDR, CAR, and GCG had no impact. LDR and ROA were discovered to have a statistically significant positive impact on GCG, whereas NPL and CAR had no impact. According to indirect testing, GCG could not mediate the relationship between NPL, LDR, ROA, and CAR on profit growth.
The Role of Brand Image in Mediating the Influence of Social Media Marketing and Product Quality on Purchase Decision Uniqlo in Indonesia Rizki Zulfi Akbari; Wendy; Erna Listiana; Hasanudin; Rizky Fauzan
Ilomata International Journal of Management Vol 5 No 1 (2024): 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.983

Abstract

Based on the implication that brand image serves as a mediator between social media marketing and purchase decisions, Uniqlo can maximize their social media approach. This could be improved online communication, marketing that tell stories, or the application of unique social media platform characteristics that improve brand perception. This study aims to investigate the relative influence of social media marketing, product quality, and brand image on purchasing decisions. The research design chosen was causal research with purposive sampling technique. A questionnaire given to participants who met the requirements was used in this study. In this survey, a 5-point Likert scale was used (1 meaning strongly disagree and 5 meaning strongly agree). The large sample collected and surveyed in this research consisted of 200 respondents. The samples involved were Uniqlo consumers based in Indonesia. Structural Equation Modeling (SEM) with the AMOS 24 statistical tool will be used to construct and assess the measurement model and structural model of the research design. This research has shown how social media marketing, product quality, and brand image all have a big relationship on consumers' purchase decisions to buy, both on direct influence or indirect influence mediated by brand image.
Co-Authors Barkah Barkah Fauzan, Rizky Giriati Hasanudin Helma Malini Meydiawati Meydiawati Nur Afifah Rizki Zulfi Akbari Seiko Manito Tanti Yulianingsih Wendy Wenny Pebrianti