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Journal : AGRARIS: Journal of Agribusiness and Rural Development Research

Minat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah Widodo, Widodo; Kamardiani, Diah Rina; Rahayu, Lestari
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 2, No 2: July - December 2016
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.352 KB) | DOI: 10.18196/agr.2234

Abstract

Various cases of food poisoning has caused people to more selective in choosing food by taking into account the health and food safety. Consumer awareness and preferences towards healthy food has resulted an increasing on consumption of organic food. This study aims to explain the consumer perceptions of organic rice, and its effect on consumer buying interest. The study was conducted by analized and interviewed 120 respondents. The binomial logit regression analysis was applied to explain the influence of consumers perception on agricultural products. This research shows the consumers of organic rice come from various groups of people, most of them are from fixed-income consumer, high level of education, and small size family. Consumers of organic rice has a high concern on their family, has a perception on high level of purity, and has high concern on the health of agricultural environment. However, consumers perception on organic farming practices was in moderate category. Organic agricultural products are still perceived as a high price product. Consumer interest on consuming organic rice would increase due to an increasing on consumer concerns on the family, perception of purity, concern on agriculture environmental health, and perception of the practice of organic farming.
Performa Supply Chain Emping Melinjo di Kabupaten Bantul Daerah Istimewa Yogyakarta Istiyanti, Eni; Kamardiani, Diah Rina
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 3, No 1: January-June 2017
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.223 KB) | DOI: 10.18196/agr.3141

Abstract

Emping melinjo was one of the agroindustry-products that had great potential to be developed. The industry of emping melinjo contributed more on economic growth in the reason of creating jobs and alleviate poverty. The purpose of this study was to describe the performance of supply chain of emping melinjo from upstream to downstream and analyze the efficiency of supply chain of emping melinjo in Bantul regency. Field study to obtain primary data was done through interviews with the practitioners of emping melinjo supply chain (including farmers and merchants of melinjo as well as producers and retailers of melinjo chips). The results of field studies then tabulated and analyzed descriptively and quantitatively using Linear Programming. The analysis showed that there were 37 supply chain networks of emping melinjo in Bantul. The practitioners of upstream supply chain were melinjo farmers, middlemen, traders, wholesalers, and retailers, while in the downstream, were emping melinjo producers, traders, small traders, wholesalers, retailers and consumers. The activities of the doer of emping melinjo supply chain includes purchasing, sales, harvesting, packaging, packing, stripping, storage, loading and unloading, transporting, sorting and grading. The flow of products and money in the supply chain of emping melinjo run smoothly, while the flow of information was sluggish. Based on linear programming analysis the cost of supply chain of emping melinjo would reach minimum level at Rp33,969,264 per week if the production of emping melinjo as many as 25 361 kg per week wich was distributed using 22 networks.
Minat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah Widodo Widodo; Diah Rina Kamardiani; Lestari Rahayu
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 2, No 2: July - December 2016
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.352 KB) | DOI: 10.18196/agr.2234

Abstract

Various cases of food poisoning has caused people to more selective in choosing food by taking into account the health and food safety. Consumer awareness and preferences towards healthy food has resulted an increasing on consumption of organic food. This study aims to explain the consumer perceptions of organic rice, and its effect on consumer buying interest. The study was conducted by analized and interviewed 120 respondents. The binomial logit regression analysis was applied to explain the influence of consumer's perception on agricultural products. This research shows the consumers of organic rice come from various groups of people, most of them are from fixed-income consumer, high level of education, and small size family. Consumers of organic rice has a high concern on their family, has a perception on high level of purity, and has high concern on the health of agricultural environment. However, consumers perception on organic farming practices was in moderate category. Organic agricultural products are still perceived as a high price product. Consumer interest on consuming organic rice would increase due to an increasing on consumer concerns on the family, perception of purity, concern on agriculture environmental health, and perception of the practice of organic farming.