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Analisis Strategi Pemasaran Terhadap Peningkatan Penjualan Melalui Jaringan Bisnis: Studi Kasus Friskia Ala Ala Wedding Organizer Resya Dwi Marselina; Sehwuda Sehwuda; Siti Maryam H; Tasha Ratna Dewi; Wiwin Fadila; Yani Nuryani
Journal of Islamic Economics and Finance Vol. 2 No. 1 (2024): Februari : JUREKSI (Journal of Islamic Economics and Finance)
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i1.706

Abstract

A wedding is a very important moment for everyone and requires meticulous preparation, sometimes taking months to years, but the lack of time and support from friends and family is often not enough to fulfill all the needs for planning a wedding. In this case, wedding organizers (WOs) are here to solve this problem. This study aims to examine the growing wedding designing business in Tanjungwangi Village, Pacet, Bandung Regency, especially Friskia Ala Ala Wedding Organizer. This research provides an in-depth description of client experiences, processes, and variables that contribute to the services they offer. The method used in this research is, descriptive qualitative method with the technique of collecting data through direct observation and interviews.Friskia Ala Ala Wedding Organizer offers various services, such as make-up artist (MUA), prewedding, decoration, location, catering, photography, film, and entertainment. Friskia Ala Ala Wedding Organizer conducted a SWOT analysis which showed that there are strengths to attract customers and low prices. Friskia Ala Ala Wedding Organizer managed to record a good profit from the sale of its wedding packages. In addition, the net profit generated shows good financial management. The conclusion of this research highlights the importance of business networks, marketing strategies, service production processes, and financial management in running a wedding organizer service business.
Membangun Hubungan Industrial Yang Responsif Dan Berkeadilan Di Era Revolusi Industri 4.0 Pada PT. Sumber Alfaria Trijaya Tbk Resya Dwi Marselina; Nugraha Rhamdani; Iis Nurkamilah; Septiani Septiani; Ibda Nisaul Wahdah; Miftahul Fadillah
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 2 No. 1 (2024): Januari : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v2i1.799

Abstract

In the era of Industry 4.0, profound changes are reshaping the industrial landscape, significantly influencing industrial relations. This research aims to investigate the strategies and practices necessary for establishing responsive and fair industrial relations. Through a descriptive analysis approach, this study identifies a new framework that integrates advanced technology with inclusive human resource management practices. The results highlight the necessity of close collaboration among industry stakeholders, government, and educational institutions to adapt to technological changes and support the development of an adaptive workforce. In conclusion, building responsive and fair industrial relations requires a holistic transformation in organizational culture and active engagement from various stakeholders to achieve equality and resilience in the Industry 4.0 era.
Pengembangan Strategi Pemasaran Pada Jaringan Bisnis Nasi Gigit Candu Resya Dwi Marselina; Nida Fadhillah Salsabila; Rindiawati Gustiara; Ira Nurhafifah; Maulani Lestari; Rima Dinwiati Hamidah
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 1 No. 4 (2023): Desember : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v1i4.234

Abstract

This research is motivated by business networks to expand professional networks, create opportunities and businesses or jobs. Achieving professional success relies heavily on having a network of quality contacts. Therefore, networking is key in work life. Breakfast in the morning has become a culture for Indonesian people. The breakfast culture has become an activity as evidenced by the diversity of sellers offering various types of food suitable for breakfast. Breakfast is an activity of eating and drinking between morning and 9 o'clock to meet nutritional needs. Based on the above, easy and practical rice innovation is needed. To respond to this, the author conducted marketing development strategy research on business networks carried out by the UMKM Nasi Gigit Candu. The aim of this research is to find out the marketing development strategy for the Nasi Gigit Candu business network. This research was conducted directly with the owner of Nasi Gigit Opium. This research looks for how the development of business network marketing is carried out by entrepreneurs of the Nasi Gigit Opium Business to decide on product marketing development starting from making breakfast products to products that are marketed into the hands of consumers. This research uses qualitative and quantitative methods, namely by direct interviews with Nasi Gigit Opdu MSME owners and financial management.
Strategi Komunikasi Dan Kolaborasi Jaringan Bisnis Dalam Mengembangkan Usaha Baru Mango Elixirs Resya Dwi Marselina; Hafiyanti Khanifihaya; Mira Nisaulhaq; Syahrul Rivaldi Irawan; Tito Widianto
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 1 (2024): Maret : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i1.261

Abstract

Developing effective communication strategies and appropriate collaboration in business networks is essential for creating competitive advantages, attracting investors, and expanding business market share. This study will discuss the direct impact of these variables on new business growth and the extent to which their integration can be a determining factor in new business success. Therefore, the researcher chose the research title "Business Network Communication and Collaboration Strategy in Developing New Businesses". The object of this research is the design of the new Mango Elixirs business unit. This research was conducted with the following aims: 1) to find out what kind of communication strategy for building a business network is carried out by Mango Elixirs, 2) to find out how effective the collaboration efforts made by Mango Elixirs are to strengthen business networks, and 3) to find out the communication strategy and collaboration can develop a new mango elixirs business.
Analisis Strategi Jaringan Bisnis, Pemasaran dan Produksi Pada Produk Roll Cake “On a Roll” Resya Dwi Marselina; Amanda Cahya Nilamsari; Asep Nurjaman; Dede Nurhasanah; Farhan Nur Jamal; Ilham Sandi Ferdiana
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.252

Abstract

This research is motivated by an analysis of business networks, marketing and production in the business world which creates very tight competition. To respond to this, the author conducted business network analysis research, marketing and production carried out by the UMKM Roll Cake "On a Roll". The objectives that must be achieved in this research include: (1) to find out what products are produced by Roll Cake "On a Roll" (2) To find out which business networks are suitable for Roll Cake "On a Roll" products, (3 ) to find out the production process of Roll Cake "On a Roll", (4) to find out how the marketing process of Roll Cake "On a Roll", (5) to find out the financial reports of the Roll Cake "On a Roll" business. This research was conducted directly with the founder of Roll Cake "On a Roll". This research looks for business networks, marketing processes and production processes carried out by Roll Cake "On a Roll" entrepreneurs to make decisions regarding the development carried out from the product being marketed to the hands of consumers. This research uses qualitative methods, namely interviewing Roll Cake "On a Roll" entrepreneurs regarding business networks, marketing, production, sales and financial reports carried out to gain profits.
Analisis Pengembangan Jaringan Bisnis pada Usaha YOI Milk Terhadap Keputusan Pengembangan Produk Resya Dwi Marselina; Hamdani Hamdani; Agus Riyanto; Putri Utami; Riski Rilda Supriyanti; Sipa Anggraeni Pratama Nur
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 1 (2024): Februari : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i1.218

Abstract

This research is motivated by widespread business networks in the business world and raises fierce business competition. To respond to this, the author conducted a business network research conducted by MSMEs Yoi Milk. The objectives that must be achieved in this study include: (1) to find out what the founders of Yoi Milk did to build their business network. (2) to find out how marketing is done by Yoi Milk. (3) to find out how the financial management is carried out by Yoi Milk in order to get profits in accordance with what the business wants. This research was conducted directly by the founder of Yoi Milk. This research seeks business networks carried out by Yoi Milk business entrepreneurs to decide on product development starting from marketing carried out to products marketed to consumers. This research uses qualitative methods, one of which is interviewing Yoi Milk business actors about marketing, sales, and financial management carried out for profit.
Pengembangan Perencanaan Jaringan Bisnis Yang Efektif Makanan Cepat Saji Pada Produk Harumaki Beef Resya Dwi Marselina; Alya Meisya Ichwanda; Demila Eva Yulianti; Eros Rosdiana; Radiyallah Khairunnisa; Salimah Arif Nur Kamilah
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 2 No. 1 (2024): Februari : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v2i1.254

Abstract

This research aims to develop and plan an effective business network for the lumpia beef business, especially in building a business network so that the lumpia beef business can continue to grow. This research uses qualitative research methods with a descriptive approach. The source of data used in this study is primary data. Data collection is done through observation and documentation. Observation in this study was carried out by observing consumer tastes and documentation was carried out by collecting data on effective business networks. The subject of this research is business development through business networks and the object is the Harumaki Beef business. Based on the results of research on the development of effective business networks for Harumaki Beef, it can be concluded that the development of Harumaki Beef can be done effectively if Harumaki Beef can be marketed online so that it can be more widely known by the public by strengthening its business network.
Implementasi Penggunaan Jaringan Mitra Untuk Memperluas Distribusi Kacang Sangrai Ewooww Resya Dwi Marselina; Ikbal Saepul Ramdan; Naila Syafitri; Nani Sumarni; Surya Kurnia Alamsyah; Widi Aulia Lestari; Wilda Jamilah Suryaman; Wanda Fitriana
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.955

Abstract

Micro, small and medium enterprises can have an impact on economic growth and can also contribute greatly to increasing employment opportunities. It's just that there are many challenges that UMKM have to overcome, such as lack of capital; Difficulty in marketing; Tight business competition; Raw material difficulties; Lack of technical production and expertise; Lack of managerial skills; Lack of knowledge in management issues, including in finance and accounting. To help deal with existing challenges, one solution is to build a partnership network as is done by ewooww roasted peanuts. Partnership is cooperation between two or more people who have a business to achieve their goals. The method used in this research is descriptive analysis which collects data by observing and interviewing the owner and CEO of ewooww roasted peanuts. The partnerships undertaken by ewooww roasted peanuts include traditional markets, wholesalers, resellers, bazaars and events, gift shops. All partnerships have benefits, namely helping the ewooww roasted peanut business to expand the market.