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Wilda Jamilah Suryaman
Universitas Teknologi Digital
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Implementasi Penggunaan Jaringan Mitra Untuk Memperluas Distribusi Kacang Sangrai Ewooww Resya Dwi Marselina; Ikbal Saepul Ramdan; Naila Syafitri; Nani Sumarni; Surya Kurnia Alamsyah; Widi Aulia Lestari; Wilda Jamilah Suryaman; Wanda Fitriana
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.955

Abstract

Micro, small and medium enterprises can have an impact on economic growth and can also contribute greatly to increasing employment opportunities. It's just that there are many challenges that UMKM have to overcome, such as lack of capital; Difficulty in marketing; Tight business competition; Raw material difficulties; Lack of technical production and expertise; Lack of managerial skills; Lack of knowledge in management issues, including in finance and accounting. To help deal with existing challenges, one solution is to build a partnership network as is done by ewooww roasted peanuts. Partnership is cooperation between two or more people who have a business to achieve their goals. The method used in this research is descriptive analysis which collects data by observing and interviewing the owner and CEO of ewooww roasted peanuts. The partnerships undertaken by ewooww roasted peanuts include traditional markets, wholesalers, resellers, bazaars and events, gift shops. All partnerships have benefits, namely helping the ewooww roasted peanut business to expand the market.
Co-Authors Ikbal Saepul Ramdan Naila Syafitri Nani Sumarni Resya Dwi Marselina Surya Kurnia Alamsyah Wanda Fitriana Widi Aulia Lestari