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Analisis Kelayakan Bisnis Untuk Pengembangan Pemasaran Kacang Sangrai Ewooww Yang Luas Darsiti Darsiti; Ikbal Saepul Ramdan; Naila Syafitri; Widi Aulia Lestari; Wilda Jamila Suryaman; Surya Kurnia Alamsyah
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 1 (2024): Februari : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i1.723

Abstract

Roasted Peanuts Ewooww is a Micro, Small and Medium Enterprise that processes peanuts by roasting them. In running his roasted peanut business, ewooww has limitations in shipping because he only has one car, then the next problem is that this business still doesn't rely enough on electronic media. So the aim of this business feasibility study is to provide suggestions that can help Ewooww Roasted Beans in developing its marketing. To determine the feasibility of the project that will be carried out in accordance with the suggestions given, this research uses mixed research, namely by analyzing all aspects in the field, especially the marketing aspect, then reviewing the financial aspects with feasibility analysis in the form of Payback Period, Profitability Index, Net Present Value, Internal rate of Return, and Break Event Points. The results of all feasibility analyzes that have been carried out show positive values so that the suggestions given are worth implementing because they will have a big impact in the following years.
Implementasi Penggunaan Jaringan Mitra Untuk Memperluas Distribusi Kacang Sangrai Ewooww Resya Dwi Marselina; Ikbal Saepul Ramdan; Naila Syafitri; Nani Sumarni; Surya Kurnia Alamsyah; Widi Aulia Lestari; Wilda Jamilah Suryaman; Wanda Fitriana
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.955

Abstract

Micro, small and medium enterprises can have an impact on economic growth and can also contribute greatly to increasing employment opportunities. It's just that there are many challenges that UMKM have to overcome, such as lack of capital; Difficulty in marketing; Tight business competition; Raw material difficulties; Lack of technical production and expertise; Lack of managerial skills; Lack of knowledge in management issues, including in finance and accounting. To help deal with existing challenges, one solution is to build a partnership network as is done by ewooww roasted peanuts. Partnership is cooperation between two or more people who have a business to achieve their goals. The method used in this research is descriptive analysis which collects data by observing and interviewing the owner and CEO of ewooww roasted peanuts. The partnerships undertaken by ewooww roasted peanuts include traditional markets, wholesalers, resellers, bazaars and events, gift shops. All partnerships have benefits, namely helping the ewooww roasted peanut business to expand the market.