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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Majalah Kedokteran Journal of General Procedural Dermatology and Venereology Indonesia SEIKO : Journal of Management & Business YUME : Journal of Management Jurnal Plastik Rekonstruksi AMMA : Jurnal Pengabdian Masyarakat Proceedings Book of International Conference and Exhibition on The Indonesian Medical Education and Research Institute
Wardhana, Aditya
Department Of Plastic And Reconstructive Surgery, Faculty Of Medicine, Universitas Indonesia, Dr. Cipto Mangunkusumo National Hospital, Jakarta, Indonesia
Humanities Chemistry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : YUME : Journal of Management

 1 
Pengaruh Kemudahan Penggunaan Aplikasi dan Promosi terhadap Keputusan Pembelian pada E-Commerce Shopee Aulya Rahman Putri Pratama; Aditya Wardhana
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1530

Abstract

Abstrak Dengan adanya perkembangan teknologi yang sangat pesat lifestyle pun lambat laun berubah. Salah satunya adalah berbelanja secara online melalui E – commerce. Shopee merupakan salah satu E – commerce dengan tingkat pengunjug tertinngi di Asia Tenggara pada tahun 2019. Hal itu disebabkan karena kemudahan penggunaan pada aplikasi E – commerce Shopee dan promosi yang dilakukan oleh E – Commerce ShopeePenelitian ini digunakan untuk mengetahui bagaimana kemudahan penggunaan aplikasi dan promosi pada E – Commerce Shopee. Tujuan dilakukan penelitian ini adalah untuk mengetahui pengaruh kemudahan penggunaan aplikasi dan promosi terhadap keputusan pembelian pada E – Commerce Shopee baik secara parsial mapun secara simultanHasil penelitian menunjukan pada analisis deskriptif variabel kemudahan penggunaan aplikasi mendapatkan hasil sebesar 91,58% berada pada kategori sangat mudah, variabel promosi mendapatkan hasil sebesar 85,61% berada pada kategori sangat baik, variabel keputusan mendapatkan hasil 85,77% berada pada kategori sangat baik. Secara parsial kemudahan penggunaan aplikasi tidak berprngaruh secara signifikan terhadap keputusan pembelian sedangkan promosi berpengaruh secara signifikan terhadap keputusan pembelian. Secara simultan kemudahan penggunaan aplikasi dan promosi berpengaruh secara signifikan terhadap keputusan pembelian. Kata Kunci : Kemudahan Penggunaan Aplikas, Promosi, Keputusan Pembelian AbstractWith the rapid development of technology, lifestyle is slowly changing. One of them is shopping online through E-commerce. Shopee is one of the E-commerce sites with the highest visitor rates in Southeast Asia in 2019. This is due to the ease of use of the Shopee E-commerce application and the promotions carried out by Shopee E-CommerceThis research is used to find out how easy it is to use applications and promotions on E-Commerce Shopee. The purpose of this study was to determine the effect of ease of use of applications and promotions on purchasing decisions at E-Commerce Shopee either partially or simultaneously.The results showed that in the descriptive analysis of the application ease of use variables, 91,58% were in the verry easy category, the promotion variable 85,61% was in the verry good category, and the decision variable was 85,77% in the verry good category. Partially, the ease of use of the application does not have a significant effect on purchasing decisions, while promotions have a significant effect on purchasing decisions. Simultaneously the ease of use of applications and promotions significantly influence purchasing decisions. Keywords: Ease of Use of Applications, Promotion, Purchase Decision
Co-Authors A. S Augiani Aded Rifaldy Afriyanti Sandhi Akhmad Noviandi Syarif Amani S. Augiani An’umillah Arini Zidna An’umillah Arini Zidna Aulya Rahman Putri Pratama Ayu Diandra Sari Bintang Mahesa Nugraha Chintya Tedjaatmadja Cindy D. Christie DHITA KURNIASARI Dian Araminta Ramadhania Dyah Juliana Pudjiti Ednas Prasetio Eliza Miranda Ellyne Annida Pramesti Erdina Hardiono D Pusponegoro Evania Setiawan Fajar Mujadid Gammaditya A. Winarno Gammaditya Adhibarata Winarno Gammaditya Adhibarata Winarno Irmia Kusumadewi Isabella Kurnia Liem Jessica Halim Karina Kaltha Khalil gibran Almaulidi Lily Indriani Octovia Lily Indriani Octovia Lily Indriani Octovia Lily Indriani Octovia Mahir Pradana Metta Satyani Michelle Valeria Mohamad Rachadian Ramadan Muhamad Buge Mahara Muhamad Pahmil Mahdi Mulianah Daya Nandita Melati Putri Natalia Widiasih Raharjanti Novialdi . Nurhayati M Rasyid Nurul Ratna Mutu Manikam Piprim B. Yanuarso Rismala Dewi Rizki Aniza Winanda Sanjaya F. Tanjunga Sanjaya Faisal Tanjunga Siphora Dien Sudung O Pardede, Sudung O Sugiarto, Adhrie Tera Kispa Tjhin Wiguna Wina Sinaga Wina Sinaga Wina Sinaga Wina Sinaga Yoanni Maria Lauda Feroniasanti Yohannessa Wulandari Yohannessa Wulandari