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Wardhana, Aditya
Department Of Plastic And Reconstructive Surgery, Faculty Of Medicine, Universitas Indonesia, Dr. Cipto Mangunkusumo National Hospital, Jakarta, Indonesia
Humanities Chemistry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : MIMBAR (Jurnal Sosial dan Pembangunan)

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Determinan Viral Marketing pada Top Brand Online Shop di Indonesia Aditya Wardhana; Mahir Pradana
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 32, No. 1, Year 2016 [Accredited by Ristekdikti]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.405 KB) | DOI: 10.29313/mimbar.v32i1.1572

Abstract

The existence of the internet starts to shifting the purchase as a conventional to online. One of marketing strategies used by online store is viral marketing.The purpose of this study is to find determinant that forms viral marketing based on perceived customers in top brand online store such as lazada.com, olx.com, tokopedia.com, zalora.com, blibli.com, and bhinneka.com. The Research methodology used is the quantitative method with descriptive analysis using factor analysis by a population as 3.271.147 people and the number of sample uses Slovin formulas with confidency level at 95 % obtained as 400 respondents. Based on the result of research, there are twelve factors formed a new factor called viral marketing online store. Based on its priority, those dimensions of viral marketing online store can be sorted as follows: customer recommendation, newsletter, linking strategies, communities, free offer, sweepstakes, list of prospective buyers, chatrooms, reference list, product texts, affiliate programs, dan search engine.
Co-Authors A. S Augiani Aded Rifaldy Afriyanti Sandhi Akhmad Noviandi Syarif Amani S. Augiani An’umillah Arini Zidna An’umillah Arini Zidna Aulya Rahman Putri Pratama Ayu Diandra Sari Bintang Mahesa Nugraha Chintya Tedjaatmadja Cindy D. Christie DHITA KURNIASARI Dian Araminta Ramadhania Dyah Juliana Pudjiti Ednas Prasetio Eliza Miranda Ellyne Annida Pramesti Erdina Hardiono D Pusponegoro Evania Setiawan Fajar Mujadid Gammaditya A. Winarno Gammaditya Adhibarata Winarno Gammaditya Adhibarata Winarno Irmia Kusumadewi Isabella Kurnia Liem Jessica Halim Karina Kaltha Khalil gibran Almaulidi Lily Indriani Octovia Lily Indriani Octovia Lily Indriani Octovia Lily Indriani Octovia Mahir Pradana Metta Satyani Michelle Valeria Mohamad Rachadian Ramadan Muhamad Buge Mahara Muhamad Pahmil Mahdi Mulianah Daya Nandita Melati Putri Natalia Widiasih Raharjanti Novialdi . Nurhayati M Rasyid Nurul Ratna Mutu Manikam Piprim B. Yanuarso Rismala Dewi Rizki Aniza Winanda Sanjaya F. Tanjunga Sanjaya Faisal Tanjunga Siphora Dien Sudung O Pardede, Sudung O Sugiarto, Adhrie Tera Kispa Tjhin Wiguna Wina Sinaga Wina Sinaga Wina Sinaga Wina Sinaga Yoanni Maria Lauda Feroniasanti Yohannessa Wulandari Yohannessa Wulandari