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All Journal Jurnal Ilmiah Manajemen dan Bisnis EJOIN : Jurnal Pengabdian Masyarakat
Vinsensius Matondang
Politeknik Wilmar Indonesia
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Stimulus Organism Response Perspective on Understanding Gen Z's Loyalty in Shopping on the TikTok Shop Romindo M Pasaribu; Juara Simanjuntak; Juliansen Purba; Robi Sembiring; Vinsensius Matondang
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4621

Abstract

This study aims to identify and analyze the direct effect of integration channels on customer affective and cognitive experiences and customer loyalty, as well as an indirect relationship where affective and cognitive experiences mediate between integration channels and customer loyalty Gen Z. This research is quantitative. The population used was Generation Z in Medan City with a sample size of 253 respondents. Sampling was carried out using a non-probability sampling approach using purposive sampling. The results of this study are product integration and price and transactions have a significant effect on customer experience both affectively and cognitively. Integration of promotions and access to information does not significantly affect the customer's experience effectively and cognitively. Customer service integration significantly affects cognitive customer experience but does not affect effective customer experience. The integration of customer service fulfillment has a significant effect on the customer's affective experience and does not affect the cognitive customer experience. Meanwhile, affective and cognitive customer experiences significantly affect Gen Z customer loyalty. In an indirect relationship, affective and cognitive customer experiences can mediate between promotion integration and access to information on customer loyalty. Affective experience cannot mediate between customer service integration on Gen Z loyalty while cognitive customer experience can mediate. Cognitive customer experience cannot mediate between integration of order fulfillment and loyalty, while affective experience can mediate. This research contributes to the omnichannel marketing literature by providing new insights into the importance of affective and cognitive customer experiences in omnichannel shopping.
PEMANFAATAN FANPAGE FACEEBOOK: PENJAHIT KEBAYA DAN SALON DI DESA SIOPAT SOSOR KABUPATEN SAMOSIR Romindo M Pasaribu; Juara Simanjuntak; Vinsensius Matondang; Frans Yolanda Tampubolon; Juliansen Purba
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i2.2386

Abstract

The kebaya sewing service industry and beauty salons are industries that are always in demand by Indonesian people both in cities and in regions. Kebaya is a traditional Indonesian dress. Every religious event and custom almost always uses kebaya cloth. In using kebaya cloth at every event, Indonesian women always make up themselves so that the kebaya cloth used looks more beautiful and beautiful when worn. Therefore, the kebaya cloth sewing industry and beauty salons are one of the service industries that are in great demand by the public in starting a business. The purpose of this community service activity is so that people who start kebaya sewing and beauty salon businesses can reach a wider market by utilizing social media accounts such as Facebook in promoting their business. Facebook social media accounts can be turned into business accounts by adding a fanpage or business page feature. Facebook fanpage is a special page like a blog that contains various kinds of content according to the wishes of its users. The results of this activity are kebaya sewing and beauty salon business actors who have changed their personal Facebook account to a business Facebook account by adding a fan page feature. So that business actors in kebaya sewing and beauty salons can expand their market share through promotions on social media.
Co-Authors Frans Yolanda Tampubolon Juara Simanjuntak Juliansen Purba Robi Sembiring Romindo Megawati Pasaribu