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Journal : Perfecting a Video Game with Game Metrics

Measuring the quality of e-commerce websites using analytical hierarchy process Umar Abdul Aziz; Arif Wibisono; Amna Shifia Nisafani
TELKOMNIKA (Telecommunication Computing Electronics and Control) Vol 17, No 3: June 2019
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/telkomnika.v17i3.12228

Abstract

Improving website quality for e-commerce website is indispensable since it affects customer satisfaction. There are several aspects of website quality that should be considered. Unfortunately, what criteria that should be prioritized is still under research. This research aims to identify the priority of website quality criteria and incorporate these criteria to measure the quality of ten e-commerce websites in Indonesia using Analytical Hierarchical Process (AHP). This study interviews two experts to assign priority for each criterion. In the end, this study has found that availability is the uttermost aspect to consider. Furthermore, this study also found that OLX.com is the best Customer-to-Customer (C2C) e-commerce in Indonesia in terms of website quality. This research is useful for any e-commerce technical developer to improve his/her website in twofold: 1) criteria priority to improve the quality of C2C e-commerce websites and 2) website quality ranking of C2C e-commerce.
Seller reputation impact on sales performance in public e-marketplace Bukalapak M. Ammar Fauzan; Amna Shifia Nisafani; Arif Wibisono
TELKOMNIKA (Telecommunication Computing Electronics and Control) Vol 17, No 4: August 2019
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/telkomnika.v17i4.11780

Abstract

Seller reputation system (SRS) is an online facility in the public e-marketplace to assess how trustworthy a seller is. SRS becomes important for customers to increase transactional confidence and help customers avoiding untrustworthy sellers. Previous research indicates that different countries with different cultures will lead to different results on how seller reputation influence sales performance. This study aims to investigate the impact of seller reputation on the number of sales in the context of the Indonesian market. This research uses Bukalapak as the case study, which the majority of its customers are Indonesian. Further, this study employ multiple regression analysis on smartphone sales data. The result shows that in Indonesian online market context, the number of seller’s followers does not affect sales number. Furthermore, price and seller positive reviews have a significant impact on sales performance. This study provides insight for sellers in the Indonesian marketplace on how to improve sales performance based on seller reputation.