Article Per Year (5 Year)
p-Index From 2019 - 2024
0.751
P-Index
This Author published in this journals
All Journal International Journal of Artificial Intelligence Research Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Cahaya Mandalika Journal of Economics Research and Social Sciences
Mohamad Najmudin
Universitas Janabadra
Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PENGARUH KUALITAS LAYANAN, KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN DALAM MENGGUNAKAN JASA PENGIRIMAN “KIRIMAJA” YOGYAKARTA Mohamad Najmudin; Adi Widianto; Titop Dwiwinarno; Budi Setyanta
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 (2023): Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i1.1292

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, kepuasan dan kepercaayaan terhadap loyalitas pelanggan pengiriman barang KirimAja Yogyakarta. Responden dalam penelitian ini berjumlah 155 orang yang diambil dengan metode purposive sampling Hipotesis penelitian dianalis dengan menggunakan regresi linear berganda. Hasil penelitian ini menunjukkan bahwa kualitas layanan dan kepercayaan berpengaruh positif terhadap loyalitas pelanggan sedangkan kepuasan tidak berpengaruh terhadap loyalitas pelanggan. Temuan ini konsisten dengan temuan sebelumnya. Namun demikian penelitian ini mengungkapkan bahwa kepuasan tidak berpengaruh terhadap loyalitas pelanggan. Hal ini dibuktikan dengan adanya pengaruh kualitas layanan dan kepercayaan terhadap loyalitas pelanggan yang mengabaikan tingkat kepuasan. Untuk meningkatkan loyalitas pelanggan perusahaan harus meningkatkan kualitas layanan dan kepercayaan pelanggan yang lebih tinggi lagi.
Digital Marketing Study: The Role Of Country Of Origin, Product Quality And Celebrity Endorser On Purchase Decisions Mohamad Najmudin; Minda Shalsyabila; Gunawan Bata Ilyas; Sulaiman Helmi
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.457

Abstract

This study This study aims to determine the effect of country of origin, product quality, and celebrity endorser on purchasing decisions of Nature Republic Aloe Vera Soothing Gel in Yogyakarta. Samples were taken as many as 112 respondents using purposive sampling technique. The population in this study were all users of Nature Republic Aloe Vera Soothing Gel products in Yogyakarta. Multiple linear regression analysis was used to test the hypothesis of this study. The results of this study indicate that country of origin and product quality have a positive effect on purchasing decisions, while celebrity endorsers have no effect on purchasing decisions.
Tourism Industry and Community Readiness: A Case Study of the Mandalika Special Economic Zone (KEK) Muhammad Azizurrohman; Uwi Martayadi; Mohamad Najmudin; Fathurrahim Fathurrahim; I Wayan Bratayasa
Journal of Economics Research and Social Sciences Vol 7, No 1: February 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v7i1.13652

Abstract

The local community of Kuta Mandalika Village is required to adapt to the regional tourism industry as the spearhead of tourism operations in the Special Economic Zone for Tourism in West Nusa Tenggara. As a result, researchers aim to see how prepared the residents of Kuta Mandalika Village are to welcome tourism to their village. The cognitive, emotional, and conative components all play a role in community readiness. The community at Kuta Mandalika Village was studied using a qualitative research method. In-depth interviews and a non-probability sample strategy were used to identify relevant informants in this study. For the first phase, snowball sampling was chosen as the data collection strategy. According to the findings, the community of Kuta Mandalika Village are well prepared to host tourism activities in the Mandalika Special Economic Zone. However, they are not yet prepared to participate in the tourism industry. The village is in the process of transitioning to a tourism-based society. The phenomena of rapid tourist development pushe the community as hosts, who are directly affected by tourism, to prepare themselves in an indirect way. The government, academics, and the private sector all have a role to play in helping to develop the surrounding community in terms of the capital and skills that the industry requires.
Socialization of Taxation As A Moderating Variable In The Application of The Theory Of Planned Behavior To Taxpayer Compliance Della Nanda Luthfiana; Andika Andika; Mohamad Najmudin; Joko Purwanto Nugroho
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 3 (2023): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i3.1872

Abstract

The tax system serves as a means for the government to generate additional revenue necessary to fulfill its obligations. The objective of this study was to examine the impact of the Theory of Planned Behavior (TPB) on taxpayer compliance in Yogyakarta, with tax socialization serving as a moderating variable. The research was conducted within the city of Yogyakarta and involved 110 taxpayer respondents. The consecutive sampling method was employed as the sampling technique, and data analysis was performed using partial least squares (PLS) analysis with SmartPLS 3.3.3 software. The findings of the study indicate that moral obligation and trust in the government do not have a significant influence on taxpayer compliance, while tax awareness demonstrates a significant effect on taxpayer compliance. However, tax socialization was unable to moderate or strengthen the impact of moral obligation, trust in the government, and tax awareness on taxpayer compliance in Yogyakarta.
Co-Authors Adi Widianto Andika Andika Azizurrohman, Muhammad Budi Setyanta Della Nanda Luthfiana Fathurrahim Fathurrahim Gunawan Bata Ilyas I Wayan Bratayasa Joko Purwanto Nugroho Minda Shalsyabila Sulaiman Sulaiman Titop Dwiwinarno Uwi Martayadi