Mohammad Taqiuddin Mohamad
Department of Shariah and Economics, Academy of Islamic Studies University Malaya, Kuala Lumpur Malaysia

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CONTEMPORARY MARKETING MANAGEMENT STRATEGIES: NAVIGATING COMPLEXITY AND CHALLENGES IN THE DYNAMIC INDUSTRY ERA Abdul Rosid; Loso Judijanto; Muhamad Stiadi; Rostini Rostini; Mohammad Taqiuddin Mohamad
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 3 (2023): December
Publisher : Adisam Publisher

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This study delved into contemporary marketing management strategies, exploring their effectiveness in navigating complexity within the dynamic industry era. A comprehensive analysis of critical elements revealed their pivotal roles, including product innovation, dynamic pricing, diversified targeting, and technological adaptation. The study highlighted the importance of product innovation, emphasizing its role in meeting current consumer needs and anticipating future demands. Dynamic pricing strategies, encompassing variable pricing models and personalized approaches, enhanced adaptability in response to evolving market conditions. Diversified targeting, involving market segmentation and nuanced market positioning, emerged as crucial for engaging diverse consumer bases effectively. Additionally, the study underscored the significance of adapting to technological trends, emphasizing the role of data analytics and the impact of artificial intelligence on marketing automation. By comprehensively examining these strategies, the study contributes valuable insights for businesses aiming to navigate the complexities of the contemporary marketing landscape and thrive in the ever-changing industry environment.
NAVIGATING THE DIGITAL FRONTIER: A COMPREHENSIVE ANALYSIS OF DIGITAL TAXATION AND ITS IMPLICATIONS ON GLOBAL ECONOMIC STABILITY Kevin Hermanto Tupamahu; Agung Cucu Purnawirawan; Mohammad Taqiuddin Mohamad
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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The rapid evolution of the digital economy has reshaped global commerce, introducing unprecedented opportunities and complexities in taxation and economic equilibrium. This paper presents a comprehensive systemic risk analysis to scrutinize the intricate interplay between digital taxation and the stability of the global economy. Through an exhaustive review of literature, case studies, and empirical data, it identifies and explores critical taxation challenges inherent in the digital realm, including tax base erosion, jurisdictional ambiguity, and regulatory fragmentation. Additionally, the analysis delves into the systemic risks associated with digital taxation, such as double taxation, tax competition, trade disputes, and regulatory arbitrage, emphasizing their far-reaching implications on economic stability, investment decisions, market dynamics, and fiscal sustainability. Drawing insights from effective mitigation strategies and successful case studies, the paper offers actionable recommendations for policymakers. These recommendations advocate for enhanced international cooperation, the development of consensus-based taxation frameworks, the utilization of digital technologies for tax compliance, and the reinforcement of multilateral institutions. By proactively addressing systemic risks, policymakers can nurture economic stability, spur innovation, and establish a fair and equitable tax landscape amidst the complexities of the digital era. This analysis contributes significantly to the ongoing discourse on digital taxation, providing valuable guidance for policymakers, researchers, and practitioners navigating the digital landscape while safeguarding global economic stability.