Article Per Year (5 Year)
p-Index From 2019 - 2024
1.332
P-Index
This Author published in this journals
All Journal Journal of Community Dedication INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Abdul Rosid
Universitas Sultan Ageng Tirtayasa, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
DYNAMICS OF DIGITAL MARKETING HR MANAGEMENT AND SUSTAINABLE STRATEGY IN INDONESIA'S DIGITAL ERA BUSINESS: A COMPREHENSIVE REVIEW Kadeni Kadeni; Zahara Tussoleha Rony; Abdul Rosid; Abdul Wahab Syakhrani; Mohammad Ahmad Bani Amer
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the dynamic landscape of Indonesia's digital-era business environment, the management of Human Resources (HR) within digital marketing has become a critical determinant of success. This comprehensive review offers a holistic examination of the intricate dynamics of HR management in the context of digital marketing and the formulation of sustainable strategies tailored to the Indonesian business ecosystem. It combines qualitative and quantitative research methods to explore HR practices, recruitment, education, training, leadership, motivation, retention, and the role of inclusivity and diversity in the workforce. The findings highlight the evolving skill sets and competencies required of HR professionals in the digital age, emphasizing the need for robust recruitment and selection processes. Education and training are pivotal for keeping digital marketing teams competitive and innovative, with leadership playing a key role in guiding teams through the ever-changing digital landscape. Inclusivity and diversity within digital marketing teams are critical for reflecting the diversity of the digital marketplace and generating innovative ideas. Sustainable strategies are essential for ensuring the longevity and success of businesses in the dynamic digital marketplace of Indonesia.
THE INFLUENCE OF INTEGRATED COMMUNICATION STRATEGIES IN ONLINE BUSINESS IN THE DIGITAL ERA ON BUILDING AND SUSTAINING CORPORATE IMAGE: A CASE STUDY ON THE DYNAMICS OF COMPANIES IN INDONESIA Abdul Rosid; Hery Purnomo; A. Hamid; Megandhi Gusti Wardhana; Yanti Setianti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the swiftly evolving digital era, the role of integrated communication strategies in online businesses within the Indonesian context is paramount. This research presents a comprehensive case study examining how these strategies wield influence in shaping and sustaining corporate image. With Indonesia as the backdrop, a dynamic landscape where online businesses thrive, our study offers profound insights into this multifaceted relationship. Approximately 82% of the surveyed online businesses actively engage in integrated communication strategies, transcending conventional communication channels. These strategies coalesce to present a coherent narrative that resonates with the audience. Moreover, 75% of respondents perceive a positive impact on their corporate image due to these strategies. Diving deeper, our findings elucidate the significance of coherence, a customer-centric approach, and continuous adaptation in navigating the digital era. Coherence in communication aligns with values, principles, and ethos. A customer-centric approach underscores the importance of customer satisfaction and loyalty in shaping a positive corporate image. Adaptation signifies a dynamic response to challenges, embracing innovation. The implications of this research extend into the broader landscape of corporate communication and image management in the digitally driven environment. It is a realm where perceptions are not static but dynamic, shaped by each communication endeavor and each online interaction. Challenges coexist with opportunities, and innovation thrives. Integrated communication strategies are instrumental in crafting a corporate identity that resonates with stakeholders and fortifying a favorable corporate image. This research offers businesses a compass to navigate the complexities of the digital era, aligning their narratives with their core values and principles to build and sustain a resilient corporate image.
CONTEMPORARY MARKETING MANAGEMENT STRATEGIES: NAVIGATING COMPLEXITY AND CHALLENGES IN THE DYNAMIC INDUSTRY ERA Abdul Rosid; Loso Judijanto; Muhamad Stiadi; Rostini Rostini; Mohammad Taqiuddin Mohamad
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 3 (2023): December
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study delved into contemporary marketing management strategies, exploring their effectiveness in navigating complexity within the dynamic industry era. A comprehensive analysis of critical elements revealed their pivotal roles, including product innovation, dynamic pricing, diversified targeting, and technological adaptation. The study highlighted the importance of product innovation, emphasizing its role in meeting current consumer needs and anticipating future demands. Dynamic pricing strategies, encompassing variable pricing models and personalized approaches, enhanced adaptability in response to evolving market conditions. Diversified targeting, involving market segmentation and nuanced market positioning, emerged as crucial for engaging diverse consumer bases effectively. Additionally, the study underscored the significance of adapting to technological trends, emphasizing the role of data analytics and the impact of artificial intelligence on marketing automation. By comprehensively examining these strategies, the study contributes valuable insights for businesses aiming to navigate the complexities of the contemporary marketing landscape and thrive in the ever-changing industry environment.
INTEGRATION OF BLOCKCHAIN TECHNOLOGY IN THE FINANCIAL SYSTEM: ASSESSING ITS IMPACT ON EFFICIENCY, SECURITY, AND STABILITY OF FINANCIAL MARKETS Loso Judijanto; Munir Tubagus; Renika Hasibuan; Duta Mustajab; Abdul Rosid
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Integrating blockchain technology into the financial system represents a pivotal advancement, initially conceived for Bitcoin but transcending its cryptocurrency origins. This paper comprehensively assesses its impact on financial market efficiency, Security, and stability. Examining historical development and case studies, the study delves into successful implementations, challenges faced, and lessons learned. Security implications are scrutinized, emphasizing blockchain's role in establishing immutable ledgers and protecting against fraud. Stability considerations focus on decentralization, evaluating its contributions to system resilience and transparency. A critical assessment highlights gaps, limitations, and unexplored potentials in current implementations, guiding further research. In conclusion, the paper emphasizes the intricate balance between benefits and challenges, advocating for adaptive regulations, technological refinements, and ongoing public education to integrate blockchain's transformative potential into the financial domain seamlessly.
A COMPREHENSIVE EXAMINATION OF THE IMPACT OF A DIGITAL MARKETING CAMPAIGN ON CONSUMER ENGAGEMENT IN E-COMMERCE Listian Indriyani Achmad; Henny Noviany; Eloh Bahiroh; Sri Ndaru Arthawati; Abdul Rosid
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study thoroughly investigates the transformative effects of a digital marketing campaign on consumer engagement within the e-commerce domain. Employing a mixed-methods approach, the research combines quantitative analyses of engagement metrics with qualitative insights gathered through in-depth interviews. The campaign's impact on click-through rates, conversion rates, and demographic variations in engagement levels is meticulously scrutinized, providing a nuanced understanding of its effectiveness. Qualitative findings reveal the enduring influence of the campaign on brand perception and consumer loyalty, emphasizing the significance of narrative elements in digital marketing. The implications for businesses are profound, advocating for a localized and narrative-driven approach to optimize digital strategies. Despite acknowledging study limitations, including a focus on a specific campaign and reliance on self-reported data, this research contributes valuable insights into the dynamic interplay between digital campaigns and consumer behavior in the ever-evolving landscape of e-commerce.
RISK ANALYSIS IN ENTREPRENEURIAL DECISION MAKING Abdul Rosid
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Being an entrepreneur means having the courage to take risks. Uncertainty that could result in losses is called risk. Making decisions is a way to weigh and choose between various choices. The approach is a review of the literature with an awareness of prior research findings on risk analysis in entrepreneurial decision making that is obtained from online journal references. This study's findings indicate that decision-making is necessary throughout the entire lifecycle of entrepreneurial endeavors. This includes the planning phase, the implementation phase, or operationalization of activities, and the supervision phase, which entails monitoring, verifying, and evaluating the plan's implementation's outcomes to ensure that the goals are met in terms of quantity, quality, cost, and the effective and efficient use of other resources.
CONSIDERING CORPORATE LIQUIDITY MANAGEMENT IN THE CONTEXT OF THE WORLD ECONOMY FAILING Abdul Rosid
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Amid rising global economic uncertainty, corporate liquidity management is emerging as an urgent arena for academic and practical investigation. This study explores how liquidity management systems, as the frontline in mitigating financial pressures, are adjusted by companies to navigate real and potential economic fluctuations. Through the lens of financial analysis and risk management theory, this study can present a comprehensive design that details the adaptive and reactive strategies applied by companies in response to global market dynamics. The research method is literary study. The results of this study show that in the face of uncertainty, companies that manage their liquidity successfully adopt a holistic approach that not only defensively keeps cash sufficient to meet short-term obligations, but also proactively seizes opportunities and risks within the broader risk management framework. This research contributes to existing literature by providing contemporary insights into liquidity management practices, while offering valuable insights to stakeholders in the financial sector on how navigation of liquidity competence can be used as a strategic tool in responding to market instability. Thus, we reinforce the understanding that effective liquidity management is key to corporate sustainability in changing economic conditions.
ADVANCED RESEARCH METHODOLOGY EMPOWERMENT WORKSHOP FOR FACULTY MEMBERS VIA A WEBINAR ORGANIZED BY CV. ADIBA AISHA AMIRA: A STRATEGIC INITIATIVE FOR ACADEMIC EXCELLENCE Abdul Rosid
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 4 (2023): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This advanced research methodology empowerment workshop is hosted via webinar by CV. Adiba Aisha Amira represents a strategic initiative to foster academic excellence among faculty members. The workshop is meticulously designed to address the evolving needs of contemporary research in a dynamic academic landscape. Through comprehensive sessions, the workshop delves into crucial areas such as research design and methodology, data analysis techniques, and scholarly writing and publication strategies. Participants will benefit from the expertise of distinguished resource persons and facilitators, ensuring a well-rounded exploration of advanced research principles. Emphasizing participant engagement, the workshop incorporates interactive learning activities, including case studies, practical examples, group discussions, and peer learning, creating a vibrant community of scholars. The webinar's logistical aspects, from the chosen platform to the registration process, are optimized for a user-friendly and inclusive experience. This initiative reflects a commitment to equipping faculty members with the requisite skills and insights to navigate the complexities of advanced research, ultimately contributing to enhancing academic excellence within their respective institutions.
Co-Authors A. Hamid Abdul Wahab Syakhrani Duta Mustajab Eloh Bahiroh Hasibuan, Renika Henny Noviany HERY PURNOMO Kadeni Kadeni Listian Indriyani Achmad Loso Judijanto Megandhi Gusti Wardhana Mohammad Ahmad Bani Amer Mohammad Taqiuddin Mohamad Muhamad Stiadi Munir Tubagus Rostini Rostini Sri Ndaru Arthawati Yanti Setianti Zahara Tussoleha Rony