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All Journal INTERNAL (Information System Journal)
Heri Purwanto
STMIK dan Politeknik Komputer Niaga LPKIA
Computer Science & IT Education Other

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Penerapan Electronic Costumer Relationship Management Penjualan Berbasis Web Heri Purwanto; Ditta Yuniana; Mohammad Erdda Habiby; Hari Hermawan
INTERNAL (Information System Journal) Vol. 4 No. 2 (2021)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/internal.v4i2.261

Abstract

Kedai Mandiri is a restaurant on Jalan Gatot Subroto No.40 Malabar Bandung, West Java which serves food and beverage culinary sales, Kedai Mandiri still uses the medium of delivering information on simple food and beverage menu data and services where the system runs on restaurants that are still semi-computerized. So that the sales of food and beverage products and services are still not optimal. In terms of the problems faced, then how do you apply Electronic Customer Relationship Management to Kedai Mandiri sales that can explain the fabric in detail so that the product menu and services received can be immediately responded to by customers so that they can access the required information data anytime and anywhere, related one to respond to this by creating a website-based sales E-CRM application at Kedai Mandiri using a prototype method approach that develops it by demonstrating the concept, design experiments and look for various problems and solutions to resolve misunderstandings between customers and developers in stages. This application can be expected to help the problems experienced by the Kedai Mandiri restaurant, and the system can be further developed using a mobile application.
Penerapan Sistem Informasi Electronic Costumer Relationship Management Heri Purwanto; Amartya F Iswahyudi; Haikal Pirous; Dewi Indrawati
INTERNAL (Information System Journal) Vol. 4 No. 2 (2021)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/internal.v4i2.401

Abstract

E-CRM is customer management in electronic-based companies, dealing with complex management, attracting customers, and business partners through various media, including online and offline media, personal contacts, and other electronic communication media. E-CRM enables companies to better understand customer behavior and forecast customer needs through online activities, and can increase profitability. At PT. Suwanda Karya Mandiri has a problem with how to keep customers using the services of a technical consultant. Therefore, the initiative was taken to make it easier for customers who want to be interested in technical efforts and resources in an effort to keep customers using the services of technical consultants. To compete with competitors, the company implements E-CRM strategy to be able to establish good relationships and maintain customer satisfaction. In this study, the method used is the Prototype Method. The software used to develop E-CRM at PT. Suwanda Karya Mandiri uses Odoo software. Odoo software is software for business management. Based on the results of the test, it can be ascertained that using Odoo software and E-CRM can facilitate transactions between customers. This system can be further developed by implementing other modules such as Sales, Point of Sale, and Invoicing which can better assist PT. Suwanda Karya Mandiri.
Co-Authors Amartya F Iswahyudi Dewi Indrawati Ditta Yuniana Haikal Pirous Hari Hermawan Mohammad Erdda Habiby